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MORE MUSCLE LESS FAT

Two therapies in a single procedure. The abdomen is the #1 area patients wish they could sculpt and build muscle.

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 BUILD MUSCLE
SCULPT YOUR BODY

92% of people say feeling strong and powerful is important to them.

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SAY NO
TO INCONTINENCE

Women with undiagnosed incontinence report loss of self-confidence in 54% of cases.

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TONED.
NOT TEXTURED.

Cellulite isn't a condition for only the overweight. 90% of women have cellulite.

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 LOVE THE SKIN
YOU ARE IN

At 20, collagen production will decline by 1% per year. Skin thickness roughly 7% every 10 years.

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SHED FAT FAST

About 34% of men are dissatisfied with their body while 70% of normal weighted women want to be thinner.

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News

March 24, 2021
The Blast

Audrina Patridge Channels Her 'Inner Moana' In Breathtaking Floral Dress

Well, we are guessing she doesn't sit around eating chips on the couch like the rest of us -- but, she also recently shared a video of herself receiving a treatment called, 'EmSculpt' which apparently shreds your mid-section! "You guys, the EmSculpt Neo is SUCH a game changer! If you’ve ever felt like all the crunches in the world aren’t showing results, you need to try the #EmSculptNeo. It’s like doing 20,000 crunches…but you don’t have to move a muscle!
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March 14, 2021
US Magazine

Nikki Bella Shows Off Her Abs After Giving Birth, Says She’s ‘Almost Back to Her Pre-Baby Body’

Mom mode! Nikki Bella has been working hard to get back to her pre-baby body after giving birth in July 2020 and it shows. The former WWE personality, 37, showed off her abs via Instagram on Thursday, March 11, and shared the secret to getting into shape. “With healthy eating, increase of workout activity and Emsculpt Neo this Mama is almost back to her pre baby body!” she wrote.
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March 11, 2021
RealSelf

6 Skin Pros Reveal How They Prep Their Celebrity Clients for Awards Season

Let’s not forget that celebrities want both their faces and bodies to be red-carpet ready. When it comes to the latter, Nurse Jamie, Ibarra, and Dr. Frank all mention Emsculpt Neo as one of the most popular options in the days and weeks right before a red carpet.
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February 26, 2021
Vogue

5 Simple Steps On The Path Back To Your Pre-Lockdown Body

A celebrity best-kept secret, Emsculpt NEO is the most advanced body contouring treatment on the market. Offering the taut, lifted effect offered by regular, rigorous exercise, it’s a brilliant treatment for strengthening the muscles, including the core, arms and legs, while simultaneously reducing fat on the body
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February 26, 2021
Health

Will This “Kegel Throne” Help Your Vagina? Ob-Gyns Answer

Turns out the throne is actually a medical device called the BTL Emsella, a special chair that uses electromagnetic technology to stimulate the pelvic floor muscles. The purpose of the chair is to restore "neuromuscular control" down below in people who have incontinence.
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February 19, 2021
Glamour

5 ways to lose weight without going to the gym

This is a new body sculpting treatment that tones and lifts the abdomen, buttocks, arms and legs. The treatment works by directing highly focused electromagnetic energy to the targeted area. This forces muscles to contract in a way that is not possible through exercise.
February 16, 2021
New Beauty

Plastic Surgeons Say ‘Now Is the Time’ to Start Body-Contouring Treatments to Prep For Summer

If boosting muscle and reducing fat is your goal, Vero Beach, FL plastic surgeon Alan Durkin, MD relies on the brand-new Emsculpt Neo, calling it the next revolution in nonsurgical body contouring. “We have been using this platform for over three months now and the results are simply fabulous. By increasing muscle mass while simultaneously reducing fat burden, Emsculpt Neo has redefined nonsurgical approaches to body contouring.”
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February 11, 2021
WomenFitness Magazine

Burn Fat and Build Muscle With Non-Invasive Treatments

Non-invasive treatments are more effective than ever, and they might be exactly what you need to build muscle and eradicate stubborn pockets of body fat. Emsculpt treatments are an ideal option for anyone who wants to quickly and safely develop muscles in the core, buttocks, and legs.
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February 11, 2021
Vogue

After Months Away From the Gym, Is the Best Workout No Workout At All?

“After one treatment, I already felt a difference,” Culpo said, endorsing the Emsculpt Neo. It’s the perfect workout for the COVID era, Manhattan plastic surgeon Jennifer Levine, M.D., offered from an adjacent square, cheerfully describing a new crop of sculpting devices that use radio frequency to melt fat while electric currents and electromagnetic waves tone muscles for you—no squats or bird-dogs required. Added Levine, “You can get a treatment in a room alone, and wear a mask!” In America, the pursuit to become our so-called best selves never stops, not even during a pandemic.
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January 29, 2021
The Sun

CHRISTINE'S KNIFE-STYLE Bling Empire’s Christine Chiu admits to plastic surgeries including boob job, Botox, fillers and liposuction on her butt

"#Emsculpt on abs and arms because I’m addicted to In-n-Out burgers. Emsculpt on butt because I’d love a #BrazilianButtlift but @drchiubhps refuses to give me one.
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January 21, 2021
Her World

Review: The Body-Contouring Treatment That Gave Me More Muscle And Melted Away Fat In 30 Mins

You may have heard of Emsulpt. Well, the Neo is its improved, more effective upgrade. Dr Rohan Mendis, founder of Mendis Aesthetics, whose clinic is the first in Asia to offer the non-invasive body-contouring treatment, explains that to look svelte, you need to both build muscle and get rid of the layer of fat that lies on top of your muscles.
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January 20, 2021
App

No need to go under the knife. Tinton Falls doctor aims to make you feel better without surgery

“Many of our procedures take just 20 to 30 minutes, are done without the need for general anesthesia, and patients can typically drive themselves home.”
January 20, 2021
Mens Health

This Treatment Claims to Give You Abs in Just Four 30-Minute Sessions

There’s nothing more frustrating than working out hard and eating right and not seeing the results you want. There is so much technology that can help you get closer to the results you’re looking for. And one that can help you achieve your aesthetic goals is EmSculpt.
January 19, 2021
Vents Magazine

Benefits of Body Sculpting

Body sculpting is the procedure of reshaping your body by removing extra fats from the legs, arms, and other parts of the body. In this process, you can easily reshape your body and you can take sessions for body sculpting from any credible website like EmSculpt Neo.
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January 19, 2021
Richmond Magazine

Shape Shifting

If you’re finding it hard this winter to play catch-up at the gym after the holidays and need a boost to get your strength back, you may want to consider Emsculpt.
January 14, 2021
Marie Claire

How To Get Your Softest, Smoothest Summer Body Yet

Emtone is a device that combines radiofrequency and targeted pressure energy to decrease the appearance of cellulite. It doesn’t hurt, there’s no downtime and most people require just four 20-minute sessions across four weeks. Most compelling: in clinical studies, cellulite was reduced in 93 per cent of cases 12 weeks after the completion of all four treatments.
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January 28, 2021
/PRNEWSWIRE/

Shaquille O’Neal Takes On The Biggest Sunday In Sports with ‘Mercari Presents The SHAQ Bowl’ - The Ultimate Big Game Kickoff Show Live from Tampa on Sunday, Feb. 7

Migos, DJ Diesel, And Superstar Special Guest TBA To Headline The Halftime Show Presented by Pepsi Stronger Together Hosted by Terrell Owens & Chad ‘Ochocinco’ Johnson; Featuring Ezekiel Elliott, Anthony Anderson, Nelly, Tim Tebow, Quavo, Offset, Winnie Harlow, Olivia Culpo, Diplo, Drew McIntyre, The Miz and More Competing in Live Challenges. Plus, an epic live performance from Bryson Tiller presented by Papa John’s. Mercari Presents The SHAQ Bowl Celebrity Challenges Live From Tampa including, "Six-Pack Challenge Presented by Emsculpt Neo" – Witness the celebrity teams duke it out in a sit-up challenge to determine which team has the most grit and which celebrity has the strongest core.
/PRNEWSWIRE/

Shaquille O’Neal Takes On The Biggest Sunday In Sports with ‘Mercari Presents The SHAQ Bowl’ - The Ultimate Big Game Kickoff Show Live from Tampa on Sunday, Feb. 7

January 28, 2021

The biggest Sunday in sports just got SHAQ sized - Shaquille O’Neal is set to bring his unrivaled game-day energy to millions of living rooms with the ultimate Big Game Sunday Kick-Off Show: Mercari Presents The SHAQ Bowl. Broadcasting live from Tampa in a custom-built SHAQ Bowl stadium on Sunday, Feb. 7, the all-new event will feature athletes, celebrities, and A-list stars across two teams competing in fun and viral challenges to win the first ever SHAQ Bowl Trophy! The live three hour special begins Sunday, Feb. 7 at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

“The Big Game looks pretty different than it has in years past. With no in-person events, I decided to team up with Mercari to create The SHAQ Bowl and connect fans across America on the biggest Sunday in sports,” said Shaquille O’Neal. “We’ve got celebrity fueled viral challenges, plus a superstar musical line-up for our Halftime Show. Be prepared for the most exciting and action-packed kickoff event ever!”

Known as the Big Game Weekend’s most in-demand and buzzed-about event, Shaq’s Fun House returns as The SHAQ Bowl. Hosted by Hall of Famer Terrell Owens, 4x Pro-Bowler Chad “Ochocinco” Johnson, and Sarah Walsh, featuring an unrivaled slate of celebrity guests, SHAQ is inviting America to join him for the biggest kickoff event of all-time.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA, in a one-of-a-kind performance. Plus, Pepsi will present Restaurant Battles, showcasing four local Tampa restaurants live on The SHAQ Bowl competing for a $10,000 grant.

The Corona® brand is bringing beach vibes and game-day excitement to fans at home as The Official Beer and Hard Seltzer of the Shaq Bowl. Papa John’s® is serving up its all-new Epic Stuffed Crust featuring an epic performance from Bryson Tiller presented by Papa John’s.

Fans at home will do what moves them and enjoy a BACARDÍ Coco Conga - The Official Cocktail of The SHAQ Bowl. Plus, get ready for Big Game Analysis Presented by SuperDraft featuring Terrell Owens and Chad Johnson analyzing the game and counting down to kickoff.

Mercari presents The SHAQ Bowl will showcase professional athletes, A-list celebrities, and musical artists in a series of showstopping viral challenges. The full list of participating talent includes:

  • Team Kansas City - Diplo, Ezekiel Elliott, Olivia Culpo, Quavo, Steve-O, The Miz
  • Team Tampa Bay - Anthony Anderson, Drew McIntyre, Nelly, Offset, Tim Tebow, Winnie Harlow

Mercari Presents The SHAQ Bowl Celebrity Challenges Live From Tampa:

  • #PassTheBall Challenge Presented by Mercari - A sports obstacle course that will include football, basketball, golf, and more
  • Celebrity Dodgeball - Prepare The ultimate game of celebrity dodgeball
  • Hot Wing Challenge - SHAQ will find out who can handle the heat in this hot wings battle
  • Tug-of-War Presented By JCPenney - The biggest battle of strength will be officiated by Shaquille O’Neal
  • Dance Challenge Presented by Aéropostale - SHAQ will serve as a judge when the teams bring their swagger to the dance floor
  • Six-Pack Challenge Presented by Emsculpt Neo – Witness the celebrity teams duke it out in a sit-up challenge to determine which team has the most grit and which celebrity has the strongest core
  • Sauce Showdown Presented by Skillshare - Bring “all the boys to the yard” with a game day skill test led by famed “Milkshake” R&B singer and chef Kelis
  • Surf’s Up Challenge Presented by Nautica - An ocean-inspired challenge to test which team can last the longest on a mechanical surfboard.

In addition to the celebrity challenges, Shaquille O’Neal will join in on the fun with one very special challenge:

  • SHAQ vs Bryson The #EpicStuffs Challenge Presented by Papa John’s - An epic race between SHAQ and Bryson Tiller in Papa John’s Epic Stuffed Chair, the ultimate sports-watching seat to enjoy the new Epic Stuffed Crust Pizza.

Mercari, The Presenting Partner of The SHAQ Bowl, connects millions of people across the U.S. to shop and sell almost anything. Aiming to empower the next generation of athletes by giving them access to pre-loved equipment and gear, sellers on Mercari have the opportunity to ‘ Pass the Ball ’ to those following in their footsteps. “Mercari is delighted to bring a new element of fun to this year’s all-new Mercari Presents The SHAQ Bowl,” said John Lagerling, Mercari US CEO. “This has been a challenging year for many Americans, and at its core, Mercari is about connecting people. We look forward to partnering with SHAQ to bring people together across America in what is sure to be Big Game Sunday’s most exciting event.” The partnership is highlighted by the forthcoming Mercari x SHAQ Bowl shop, which will offer limited edition SHAQ Bowl signed memorabilia to benefit The Boys & Girls Club of America. Fans can learn more about the shop at SHAQBOWL.com.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together – Pepsi’s series of grassroots initiatives bringing tailored programming to communities around the country - will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA in a one-of-a-kind performance. In addition, Pepsi Stronger Together is partnering with the National Restaurant Association Educational Foundation (NRAEF) to donate $100,000 in grants to help struggling bay-area restaurants. Through the Florida Restaurant and Lodging Association (FRLA), Pepsi and the NRAEF will award $10,000 grants to Tampa restaurants –  of which will be announced live during the SHAQ Bowl!

“Shaq has been an invaluable partner for Pepsi Stronger Together, helping us give back to communities around the country while inspiring people to take action,” said Derek Lewis, President, South Division, PepsiCo Beverages North America. “We have seen an incredible response in cities from Miami to Memphis, Louisville to Washington, D.C. – from a charitable food drive, a community basketball court refurbishment, to mentorship programs with local universities – and we are thrilled to be able to give back to Tampa Bay small business community with the wildly popular SHAQ Bowl as a platform."

Papa John’s has teamed up once again with Shaquille O’Neal, a Papa John’s board member and restaurant owner to showcase the brand's all-new Epic Stuffed Crust. During The SHAQ Bowl, Papa John’s will present a performance from legendary artist Bryson Tiller , known for his 2016 breakout TrapSoul, which paved the way for his musical career while an employee at Papa John’s. Most of all, fans won’t want to miss SHAQ vs Bryson in “The #EpicStuffs Challenge presented by Papa John’s,” where the pair will race to the finish line in a Papa John’s Epic Stuffed Chair, the grand prize of the Epic Stuffs Sweepstakes the company is holding from now until February 14th. To learn how to enter and see rules, visit www.papajohns.com/sweepstakes .

In a year where tailgates are fewer and watch parties are more intimate, BACARDÍ is bringing game-day excitement to fans at home with its Coco Conga, a delicious coconut mojito, the official cocktail of The SHAQ Bowl. BACARDÍ encourages fans across the globe to “do what moves you” with the cocktail inspired by the brand’s reimagining of the global hit ‘Conga’ releasing this week.

Corona® will present a special segment full of surprises with some of SHAQ’s closest friends.

Skillshare is excited to bring one of its celebrity teachers, Grammy-nominated artist turned cooking icon Kelis , to The SHAQ Bowl. Kelis’ sauce-making class is one of tens of thousands of classes that Skillshare members can explore, including illustration, photography, film, design, productivity, and so much more. In addition to teaching a new skill to each participant and judging their new found mastery, or lack thereof, she’ll also provide recipe demos for viewers at home looking to up their game day sauce regime.

Xersion® activewear, available only at JCPenney , has created the custom jerseys for SHAQ’s celebrity teams which will compete in a series of viral challenges including Tug of War Presented by JCPenney. SHAQ will officiate Tug of War as the teams battle it out in what is sure to be a highlight of the show! Xersion activewear is built for performance and inspires the Motivation to Move, regardless of size or fitness level.

During the trying times of today, the thought of a six-pack is going straight to the store and bypassing the gym. Watch some of your favorite celebrities take on a six-pack challenge brought to you by Emsculpt Neo, the first FDA-cleared 2-in-1 body contouring treatment that  simultaneously melts fat while building muscle. Who will survive? Which celebrity contestants will be smart enough to seek out Emsculpt Neo in advance to get 12-16 weeks of HIIT training in, 30% fat reduction and a 25% increase in muscle?

The SHAQ Bowl is produced by Medium Rare, in partnership with ABG Entertainment. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral events in history including Gronk Beach and Shaq’s Fun House . Now pulling in huge audiences for primetime broadcasts, Medium Rare recently produced The Sports Illustrated Awards , SHAQ vs GRONK, and Black Entrepreneurs Day. This live broadcast merging incredible celebrity fueled challenges, a halftime show, and championship predictions from some of the greatest names in the game, will be no exception as it’s poised to be watched by millions of fans around the country.

“We are incredibly excited to deliver Mercari Presents The SHAQ Bowl to millions of Americans on the biggest day for sports and entertainment of the year. There is a real need for an entertainment driven Big Game kickoff show and The SHAQ Bowl will not only be a warm-up to the Big Game, but a pop culture phenomenon in its own right.” -Joe Silberzerig & Adam Richman, Medium Rare

“Building off of the success of the innovative events we have co-produced with Medium Rare, we are incredibly proud to unveil The SHAQ Bowl as an extraordinary Big Game show watched by millions of fans around the country and developed in partnership with some of the greatest names in the business,” said Marc Rosen, President – Entertainment at ABG.

The SHAQ Bowl will air live from Tampa on Sunday, February 7th from a brand-new, custom built studio. The live, three-hour special begins at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

About Medium Rare
Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event and content brands. Medium Rare is the creator and producer of: Shaq’s Fun House, Gronk Beach, Black Entrepreneurs Day, The Sports Illustrated Awards, SHAQ vs GRONK, and more. Medium Rare also manages and produces custom activations for leading brands and icons including: DJ Diesel aka Shaquille O’Neal, Rob Gronkowski, DJ Carnage, and Virgin Voyages. Medium Rare was founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and Pollstar's Next Gen Impact list. Learn more at www.Medium-Rare.com

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com

About Mercari US
Mercari, Inc. (“Mercari”) is your marketplace. Our platform connects millions of people across the U.S. to shop and sell items no longer being used. Mercari is constantly innovating to make exchanges easier, from at-home authentication to improvements in online payments and shipping. Mercari has more than 50 million downloads in the U.S. and 350,000 new listings every day, empowering the next generation to transform the way they shop. Mercari can be downloaded on app stores or accessed online through www.mercari.com .

About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together. It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally. Launched in May of 2020 in response to the COVID-19 pandemic - engaging its network of partners in the South to shine a spotlight on essential front-line workers in a variety of industries - Pepsi Stronger Together was expanded in October of 2020 by partnering with NBA teams and charitable organizations to foster, among other things, community and police relations. Get involved at pepsistrongertogether.com and follow the conversation on social media with @pepsistrongertogether

About Corona® Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. As always, Corona encourages consumers 21 and older to enjoy its products and to Relax responsibly ® .

Media Contacts:
Zach Rosenfeild - zach@rmg-pr.com
Amanda Sprague - amanda@rmg-pr.com
January 12, 2021
Shape

What is the EMSELLA chair?

The non-invasive treatment strengthens your pelvic floor muscles to help with issues including incontinence.
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January 5, 2021
The Sun

REVENGE BODY RHOA’S Phaedra Parks splits from boyfriend Medina Islam but bounces back in hottest body ever with weight loss treatment

"I asked Dr Danielpour and Dr Layke what would be the most noninvasive, most effective and fastest thing I could do to see some improvement in my waist line," Phaedra explained. "And they hands down said the EMSculpt Neo was the best. It's no downtime and no incisions.”
January 5, 2021
MSN E! Online

2021 Beauty Trends: Fox Eye, Emsculpt & Injectables

Carissa Culiner visits Nurse Jamie to ditch her 'tech neck' wrinkles and find out the newest celebrity beauty trends!
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January 4, 2021
Seattle Times

Nonsurgical body sculpting: The history and how it works

“In studies on Emsculpt, they found that muscle increase is sustained on average, and people were stronger and doing more than they were before,” says Dr. Kate Dee, Owner of Glow Medispa.
December 18, 2020
New Beauty

Olivia Culpo Says This Fat-Burning Treatment Gives Her Toned Abs Without Going to the Gym

"I went for one session, and I genuinely, immediately felt like I was walking taller."
December 10, 2020
Page Six Style

This is how Olivia Culpo maintains her model body

During a virtual chat with plastic surgeon Dr. Jennifer Levine, the 28-year-old model opened up about using BTL Aesthetic’s Emsculpt Neo — a non-invasive body sculpting treatment — to target areas she wasn’t able to with Pilates classes during the pandemic. “I wasn’t seeing the same results,” Culpo said. “[Emsculpt Neo] gets at areas I’ve never been able to target in my normal ab routines.”
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December 8, 2020
AEdit

How A Fitness Instructor Used Emsculpt For Post-Surgery Recovery

The toning treatment can do more than just sculpt six packs.
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December 7, 2020
/PRNEWSWIRE/

Sports Illustrated Launches “The Sports Illustrated Awards” Broadcasting Live on December 19th at 7:00 PM ET

LeBron James, Naomi Osaka, Patrick Mahomes, Breanna Stewart, Laurent Duvernay-Tardif, and more to be honored at the all-new Sports Illustrated Awards. Hosted by Lindsey Vonn, Richard Jefferson, Chad “Ochocinco” Johnson, and Cari Champion, “The SI Awards” Will Feature Brand New Award Categories, Celebrity and Athlete Appearances, and Musical Performances from Shaquille O’Neal aka DJ Diesel, Steve Aoki, and Gucci Mane. Key Awards and Nominees as Chosen by the Editors of Sports Illustrated includes "Breakout of the Year Presented by Emsculpt Neo".
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Sports Illustrated Launches “The Sports Illustrated Awards” Broadcasting Live on December 19th at 7:00 PM ET

December 7, 2020

On the heels of debuting its highly anticipated 2020 Sportsperson of the Year issue, Sports Illustrated, in partnership with ABG Entertainment and Medium Rare, today announced the launch of “The Sports Illustrated Awards” (The SI Awards) and revealed that the show will welcome five Sportsperson of The Year honorees: LeBron James, Naomi Osaka, Patrick Mahomes, Breanna Stewart, and Laurent Duvernay-Tardif. A reimagined format of the annual Sportsperson of the Year Awards, the new prime-time broadcast will spotlight some of the most disruptive and courageous athletes in the world with new awards including Player of the Year, Team of The Year, Inspiration of The Year, and many more.  

The primetime event will broadcast live from Las Vegas and will be hosted by Richard Jefferson, Chad “Ochocinco” Johnson, Lindsey Vonn, and Cari Champion. 

The show will feature musical performances by Steve Aoki and Gucci Mane. The General Insurance Virtual Fan Wall will give fans an exclusive front-row seat to “The SI Awards.” The General Insurance will also present a special performance from Shaquille O’Neal aka DJ Diesel.

“The SI Awards” is a free global broadcast and will air on Saturday December 19th at 7:00 PM ET and will stream across on Facebook via the Sports Illustrated Facebook Page and shared by the Sports on Facebook page. The event will be simulcast by exlusive distribution partner LiveXLive (NASDAQ:LIVX) across their O&O and social platforms plus 20-plus platforms including SportsIllustratedAwards.com, LiveXLive, YouTube, Twitch, TikTok, Twitter, and more. 

Key Awards and Nominees as Chosen by the Editors of Sports Illustrated: 

  • Sportsperson of The Year (Winners): Brianna Stewart, Laurent Duvernay-Tardif, LeBron James, Patrick Mahomes
  • Best Dressed Presented by JCPenney (Nominees): Deandre Hopkins, Odell Bekcham Jr, Russell Westbrook, Skylar Diggins
  • Breakout of the Year Presented by Emsculpt Neo (Nominees): Donovan Mitchell, Jamal Murray, Myisha Hines-Allen, Shane Bieber
  • Game of the Year Presented by Brooks Brothers (Nominees): NBA Finals Game 3, Stanley Cup Game 4, Super Bowl LIV, World Series Game 4
  • Inspiration of the Year Presented (Nominees): Chris Nikic, Jaylen Brown, Sarah Fuller, Maya Moore
  • Muhammad Ali Legacy Award Presented by Wheaties (Winner): LeBron James
  • Play of the Year (Nominees): Alec Mills ‘No Hitter’ on Sept 13, Bam Adebayo Block in the NBA Finals Game 1, John Rahm’s 66-footer in the BMW Championship, Steven Stamkos Goal in Stanley Cup Game 3 
  • Player of the Year Presented by Yappa (Nominees): A’ja Wilson, Giannis Antetokounmpo, Mookie Betts, Novak Djokovic 
  • Sportskid of The Year (Winner): JuJu Watkins
  • Team of the Year (Nominees): Kansas City Chiefs, Los Angeles Dodgers, Milwaukee Bucks, Tampa Bay Lightning  

Produced by ABG Entertainment and Medium Rare, “The SI Awards” will continue to honor Sports Illustrated’s legacy of hosting the inaugural event, while also celebrating this years’ honorees who not only dominated their respective sports but also made incredible strides with social activism in 2020.  

“The institution of Sportsperson of the Year is central to Sports Illustrated’s legacy and we are excited to reach a wider audience and even more fans this year through this novel format,” said Corey Salter, COO and Group President of Entertainment, ABG. 

“The all-new SI Awards live at the intersection of sports and entertainment giving viewers a unique opportunity to take part in the most exciting celebration in sports,” said Joe Silberzweig and Adam Richman, the founders of Medium Rare, 2020 Forbes 30 Under 30 Honorees.

The General Insurance will give clients and fans an exclusive front-row seat to “The Sports Illustrated Awards.” In addition, The General Insurance will present a performance from the one and only Shaquille O’Neal aka DJ Diesel. “At the intersection of sports and entertainment, the SI Awards is primed to be the biggest primetime event of the season. We couldn’t be more thrilled to be involved. This year’s virtual format gives The General the opportunity to bring the excitement of the night into viewers’ homes, making them part of the celebration via the Virtual Fan Wall and DJ set by our brand ambassador, Shaq.” - The General CFO, Elicia Azali 

As a company that celebrates empowerment, and the process of becoming stronger and more confident, Emsculpt Neo is honored to present Breakout of the Year. Emsculpt Neo is committed to empowering individuals and strengthening their souls. It is a day and age where individuals might not be able to use the gym. If they need a kick start to rebuild muscle and burn fat, Emsculpt Neo is the answer. The Breakout of the Year Award Presented by Emsculpt Neo recognizes an athlete who not only inspired us on the court but more importantly inspired the world off the court.

Logitech has partnered with Sports Illustrated to provide exemplary digital and streaming tools, making the virtual stream possible. As many of us have been working, playing, creating, and connecting from home, it’s important to have the right tools to be able to continue seamlessly doing the things we love. That’s why Logitech is thrilled to be able to support Sports Illustrated’s 2020 Sportsperson of the Year Awards by providing its world class products for being your best over video - from webcams and conference cams to microphones and more. Logitech believes everyone, whether they’re in the office or at home, and should have access to the digital experiences they love.

Two American icons, Sports Illustrated and Brooks Brothers, will partner to honor this year’s with five custom jackets emblazoned with a custom Sports Person of the Year crest during the event. Brooks Brothers is also proud to present the Game of the Year Award to the single game or match that delivered the fiercest and most entertaining competition for fans around the world. Nominees span all major sports championships, as well as those games’ standout stars including Brett Philips, Jimmy Butler, Patrick Mahomes, and Kevin Shattenkirk. 

Loni Ali, wife of legendary boxer and icon, Muhammad Ali will participate in one of the night’s most meaningful moments, presenting Lebron James with the prestigious Muhammad Ali Legacy Award Presented by Wheaties. “For 99 years, Wheaties has celebrated  greatness in sports. We are dedicated to go beyond the game, championing individuals who use their sports platform to better the world. Lebron James’ ability to push ahead and inspire, on and off the court is indicative of that vision. Wheaties is proud to present the Muhammad Ali Legacy Award to Mr. James.” Stephanie Steidl, Wheaties Brand Experience.

Sports Illustrated and Nautica are amplifying the newly inducted group of Sports Illustrated Swimsuit models on the biggest stage in sports featuring a series of interviews. Additionally, Nautica is presenting the 2020 Sports Illustrated Swimsuit Year in Review reel.

“The SI Awards” will celebrate the intersection of sports and fashion with the debut of the new award, Best Dressed Athlete of the Year, presented by JCPenney. “We are excited to partner with Sports Illustrated on the Sportsperson of the Year Awards and introduce the first-ever Best Dressed Athlete of the Year Award to honor an athlete that embodies sports and fashion,” said Truett Horne, Chief Transformation Officer at JCPenney.  “JCPenney offers stylish apparel for everyone who needs to get game-day ready, from the major leagues to the little leagues. We are thrilled to have our Big and Tall Style Ambassador, Shaquille O’Neal, announce the winning athlete.”

Yappa is an audio and video commenting tool and is embedded within the comments section of the “SI Awards” homepage. Fans from around the world are encouraged to post “yaps” leading up to and throughout “The SI Awards.” Yappa is also proud to present the Player of the Year award. Nominees include Mookie Betts, Giannis Antekounmpo, Novak Djokovic, and A'ja Wilson.

This year Sports Illustrated welcomes new sponsor Emovi, a medical company with the mission to transform the musculoskeletal health care landscape by developing products at the cutting edge of technology, in order to allow the population to age while remaining active and healthy.

“We are incredibly proud to support Laurent’s achievements both on and off the field,” said Michelle Laflamme, CEO, Emovi, Inc. “The opportunity to sponsor the SI Awards allows us to highlight the core message and purpose of our ambassador partnership with Laurent Duvernay-Tardif. Knee pain affects millions worldwide. The more insight clinicians have into the knee’s full function will allow them to accurately and objectively rehab and prevent knee pain and injuries. In sports, knee injury accounts for 41% of all sports injuries. Bringing awareness and new technologies, such as the KneeKGTM, to the market to address the millions faced with knee pain is more important now than ever before.”

“The SI Awards” is a free global broadcast and will air on Saturday, December 19th at 7:00 PM ET and will stream across on Facebook via the Sports Illustrated Facebook Page and shared by the Sports on Facebook page. The event will also be simulcast by exlusive distribution partner LiveXLive (NASDAQ:LIVX) across their O&O and social platforms plus 20-plus platforms including SportsIllustratedAwards.com, LiveXLive, YouTube, Twitch, TikTok, Twitter, and more.

About Sports Illustrated
Sports Illustrated is an unparalleled and influential leader recognized for its role in shaping modern culture and uniting athletes, teams, and fans from all over the world. Powerful storytelling is brought to life through world-class live events, immersive experiences, and lifestyle products. Its award-winning media enterprise captures moments and turns them into history through rich and thoughtful journalism, iconic and beloved photography, and across digital platforms ranging from Emmy-winning video to an ever-expanding social community. The Sports Illustrated cover is the most coveted real estate in sports media and one of the most recognizable honors in American culture. Brand extensions include the Sports Illustrated Swimsuit and Sports Illustrated Kids franchises. For more information, visit SI.com. 

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com 

About Medium Rare 
Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event and content brands. Medium Rare is the creator and producer of: Shaq’s Fun House, Gronk Beach, Black Entrepreneurs Day, Shaq VS Gronk, The Sports Illustrated Awards, and more. Medium Rare also manages and produces custom activations for leading brands and icons including: DJ Diesel aka Shaquille O’Neal, DJ Carnage, Rob Gronkowski, and Virgin Voyages. Medium Rare was Founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and Pollstar's Next Gen Impact list. Learn more at www.Medium-Rare.com

Media Contacts:
Zach Rosenfeild – Medium Rare 
zach@rmg-pr.com
Amanda Sprague – Medium Rare
amanda@rmg-pr.com
Michelle Ciciyasvili – ABG Entertainment – Sports Illustrated
mciciyasvili@abg-nyc.com
November 25, 2020
RealSelf

The Treatments Derms and Plastic Surgeons Are Gifting Themselves This Season

“Since I don’t have much time to get to the gym, I can work out my muscles while multitasking on my computer in the office. A series of four to six treatments, over several weeks, leads to visible toning.” —Dr. David Shafer, board-certified plastic surgeon in New York City
November 20, 2020
NewBeauty

A Plastic Surgeon Calls This Noninvasive Body-Sculpting Device Her ‘Holy Grail’

“Emsculpt NEO is a true technological innovation,” says San Diego dermatologist Melanie Palm, MD. “It combines two technologies delivered simultaneously to target both muscle toning and fat loss.”
“I call this my ‘holy grail’ device because everything it can do simultaneously is new to the market,” adds Louisville, KY plastic surgeon Julene Samuels, MD.
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November 10, 2020
Haute Beauty

Learn Why Dr. Avaliani Is Calling Emsculpt Neo The Best Kept Body Contouring Secret

You will feel a gentle warming sensation in the first 3 to 4 minutes and then, you will be distracted with contractions on your abdomen and most likely will no longer even feel any heat, it will simply feel like a hot stone massage.
30 minutes versus 2.5 hours could be a game-changer for many busy people.
October 30, 2020
/PRNEWSWIRE/

BTL Celebrates Body Empowerment Through Song

BTL, who recently launched a breakthrough therapy in noninvasive body shaping called EMSCULPT NEO, announces its collaboration with Cedric Gervais for the release of the song NEO. The song, featuring Maggie Szabo, celebrates the brand's most recent innovation with an equally exciting tune.
/PRNEWSWIRE/

BTL Celebrates Body Empowerment Through Song

October 30, 2020

BTL, who recently launched a breakthrough therapy in noninvasive body shaping called EMSCULPT NEO, announces its collaboration with Cedric Gervais for the release of the song NEO. The song, featuring Maggie Szabo, celebrates the brand's most recent innovation with an equally exciting tune.

EMSCULPT NEO is the first procedure to simultaneously eliminate fat cells and build muscles non-invasively, by combining specially designed radio frequency heating and high intensity focused electromagnetic waves into a single therapy.

The song evokes a sense of empowerment through its lyrics, which resonates with what EMSCULPT NEO can offer to those who use it. EMSCULPT NEO is a versatile solution for body sculpting which can treat multiple areas of the body. It provides inclusivity to many different body types; anyone up to a BMI of 35 can successfully experience EMSCULPT NEO.

The song empowers those listening, to dance, move, and take control of their body.  "My inspiration for creating this song," Gervais shared, "is as a DJ, I travel and perform all over the world, so my personal health is something that I take very seriously and work very hard at. I was excited to collaborate with EMSCULPT NEO. We've created a fun, energetic, upbeat record with strong confident lyrics for everyone to move to. I'm excited to launch the new single 'NEO' with Maggie Szabo." 

Cedric Gervais is a French DJ, record producer and actor residing in Miami Beach, Florida. In 2013, he produced a remix of Lana Del Rey's "Summertime Sadness", for which he won a Grammy Award.  Maggie Szabo, who leads vocals on the track, is a Canadian singer-songwriter who has been winning over audiences worldwide with her stunningly soulful vocals and empowering pop anthems. Hailing from small town Ontario, Szabo is now an accomplished musician living in Los Angeles and is using her music to conquer social injustice.

The song is available via Apple and YouTube music stores.

For more information on EMSCULPT NEO and to find a physician near you, please visit www.bodybybtl.com. 

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.
October 29, 2020
Bazaar

Emsculpt’s Latest Device Combines Two Body Sculpting Treatments in One

If you’ve kept an eye on body-contouring treatments, you know that the newest non-surgical options out there are pretty game-changing. They're quick and can offer some candidates visibly noticeable results with zero recovery time (so you can proceed with your day as normal immediately after the procedure). But the innovation doesn't stop there. While most current body contouring devices are either designed to only tone muscle or burn fat during a session, the newest one to hit the aesthetics scene on Oct. 17 offers both in one single treatment. Meet, Emsculpt Neo.
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October 28, 2020
NewBeauty

The Top 5 In-Office Treatments That Help Make Stubborn Cellulite Disappear

Innovation in professionally administered cellulite treatments is booming as companies develop new technologies and patients demand new—and even more effective—options. These are the top dimple fighters to know about.
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October 23, 2020
InSytle

Double Your Definition with Emsculpt Neo

Don’t let cool weather stop you from getting the toned look you’ve always wanted. With the new health and beauty treatment, Emsculpt Neo, it’s never been easier to burn fat and power up your fitness game to keep you feeling inspired throughout the fall and winter. Read this helpful Q&A to discover how Emsculpt’s non-invasive technology can help you to eliminate fat and build muscle for lasting positive results.
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October 21, 2020
REALSELF

The 8 Consumer Trends Your Practice Needs to Know Now

Five leading aesthetic doctors discuss eight must-know insights that encapsulate BTL’s ‘More for less’ approach to their latest leading-edge launch, Emsculpt Neo, and how they can inform your practice’s treatment offerings and marketing.
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October 19, 2020
NEWBEAUTY

What Is Emsculpt NEO? Everything You Should Know About the New Body-Contouring Device

Emsculpt NEO uses a combination of radio frequency (RF) heating to destroy fat and high-intensity focused electromagnetic energy (HIFEM) to build muscles. “You’re given a simultaneous treatment, so you’re getting two treatments at one time,” explains New York plastic surgeon Yael Halaas, MD. “You’re not just getting the benefits of those treatments individually; scientifically, it seems to be giving a better effect than just one treatment alone.”
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October 19, 2020
/PRNEWSWIRE/

BTL Continues to Transform Non-Invasive Aesthetics by Launching the EMSCULPT NEO, The first 2-in-1 Solution for Body Contouring Treatments

BTL, the manufacturer behind the revolutionary EMSCULPT technology, is continuing to set the pace in aesthetics and non-invasive body shaping and contouring. Today, the brand announced the launch of EMSCULPT NEO, the first FDA-cleared procedure to eliminate fat cells non-invasively, by combining specially designed radio frequency heating and high-intensity focused electromagnetic waves into a single therapy.
/PRNEWSWIRE/

BTL Continues to Transform Non-Invasive Aesthetics by Launching the EMSCULPT NEO, The first 2-in-1 Solution for Body Contouring Treatments

October 19, 2020

Normally, two standalone procedures are needed to treat both fat and muscle, but now with EMSCULPT NEO this single solution simultaneously melts fat while building muscles. As such, it is a faster, more economical and more efficacious solution than combining multiple procedures. EMSCULPT NEO is a versatile solution that provides inclusivity to most body types; patients up to a BMI of 35 can successfully experience this treatment and its results. 

"There are a great number of benefits that customers will reap after using EMSCULPT NEO. This is a result of us combining the technologies of radio frequency heating to burn fat, and high-intensity focused electromagnetic waves to build muscle," said Ron Borsheim, VP of Product Development of BTL. "Heating the muscles while burning fat allows for synergistic effects that result in more fat reduction and muscle growth than any single gold standard procedure. We are thrilled about the results of seven new clinical studies that show an average of 30% fat reduction and/or 25% increase in muscle mass."

For best results, four treatments are recommended over the course of four weeks.

"While clients are visiting offices for treatments, we are still living in uncertain times, so we know that treatments need to be quick, efficient and worth their time," said John Ferris, VP of US Marketing, of BTL. "EMSCULPT NEO ensures that the client's expectations are exceeded with the results, due to its 2-in-1 solution of burning fat and building muscle at once."

David J. Goldberg, MD, JD shared a similar sentiment when he stated, "It is less time consuming and offers more bang for the buck—with better results. This is the next dimension in body contouring."

"There was a rapid, very measurable, noticeable reduction in fat with an increase in the muscle thickness, and these changes are much better than what we would get alone," shared Carolyn Jacob, MD.

For more information on EMSCULPT NEO and to find a physician near you, please visit www.bodybybtl.com. 

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.
October 15, 2020
INFLUENCIVE

Dr. Jhonny Salomon Talks About the Cosmetic Procedures That Shaped 2020

Muscle Tightening Devices & Fat Removal Devices
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October 14, 2020
VIVA GLAM MAGAZINE

How to Stimulate Your Sexual Reproductive Organs and Get Rid of Health Issues

Recently, the VIVA GLAM team stopped into Dr. Abraham Avi Ishaaya’s office and chatted with Melissa Tauer. And we’re here today to share all we learned with you. Melissa showed us their “VIP Room” at their Los Angeles clinic. This “VIP Room” is all about sexual health. For ladies who are having problems keeping their vaginas tight (perhaps after having a baby), for those who leak a little when they pee, or for those who just need to firm up and tone their feminine muscles, there is a solution for you. Within the VIP room sits the Emsella chair.
October 3, 2020
FORTUNE

The Zoom effect: Why plastic surgery and cosmetic procedures might be more popular because of the pandemic

Dr. Marie Hayag, a dermatologist and founder of Fifth Avenue Aesthetics in New York City’s Upper East Side neighborhood, underscores what she calls “the Zoom effect,” explaining she has heard a lot of complaints from new and returning patients about double chins, wrinkles, and eye bags they noticed while videoconferencing. Among the most popular treatments at her clinic right now: neuromodulars (such as Botox) targeting fine lines and wrinkles, platelet-rich plasma (PRP) therapy for hair loss resulting from stress, facial treatment for “maskne,” and body sculpting and contouring...
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October 1, 2020
GQ

How to Buy a Six Pack

The celebrity-favorite Emsculpt machine promises the equivalent of thousands of crunches, for thousands of dollars, in just 30 minutes. GQ grooming columnist Phillip Picardi tried it.
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September 30, 2020
/PRNEWSWIRE/

BTL Shows Support for Medical Community; Manufactures Masks in Several Facilities

BTL, the leader in non-invasive body shaping and contouring, continues to trailblaze in the aesthetics community, by being the first to revamp several of their major manufacturing facilities to be able to provide face masks and ventilators to the medical community. As a health company, they believe it is their obligation to protect and serve the doctors and medical workers that have continued to support the BTL community, and beyond.
/PRNEWSWIRE/

BTL Shows Support for Medical Community; Manufactures Masks in Several Facilities

September 30, 2020

As of September 2020, BTL's European manufacturing facilities have been producing ventilators and masks.  Most recently, FFP2 (European Equivalent to N-95) flat-fit respirator masks, for both medical professionals and consumers. The respirator masks received both an FDA Emergency Use Authorization and a CE Marking.

"There is little doubt that this pandemic has changed the way we all do business.  BTL recognized that as a company, we needed to find a way to help our physicians and partners in the industry.  As a true manufacturer of aesthetic technologies, BTL was able to quickly re-prioritize some of its manufacturing efforts to start building ventilators, respirators and masks to provide support and protection for those who need it most," said Ron Borsheim, VP of Product Development.

"All staff and docs gave these masks a 5-star rating for comfort, breathability, tight seal and ear relief.  Ready to order many more," shared Robert Weiss, MD.

Melanie Palm, MD, FACS stated "I got to tell you, it's a real nice edge up in terms of comfort compared to some of the K95 and N95 respirators. Carolyn Jacob, MD further elaborated "They are more comfortable than any other mask we have been wearing."

More than 1 million masks are currently available for sale at its Massachusetts facility. To inquire or purchase the BTL FFP2 flat-fit healthcare respirator masks please visit: www.bodybybtl.com/masks.

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.
September 17, 2020
The SUN

PELVIC FLOORED I wet myself DAILY after having quads & couldn’t sneeze or laugh without leaking

Carla Crozier says her confidence was shattered after the miracle births of the two sets of identical twins - at odds of 70 million to one in 2017. "I suffered for nearly two years and didn’t tell anybody. I just thought this was what life was like now. I didn’t know there was help out there". Carla has now completed six Emsella sessions and says her whole life has been transformed.
September 14, 2020
WHAS11 ABC - Great day life

The "magical chair" that can change your life

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September 11, 2020
CBS Philly

Philadelphia Doctor ‘Little Bit Surprised’ To See Cosmetic Procedure’s Popularity Spike To Fight ‘Quarantine 15’

There’s renewed popularity for a cosmetic procedure to tone up for people who’ve been gaining weight during the coronavirus pandemic — the so-called “Quarantine 15.”

One Philadelphia doctor says it’s more popular than ever now.
August 31, 2020
Yahoo - Pittsburg Today Live

Inside The Mobile Emsculpt Bus

The Empowerment Tour is just not about looking better. This is just an added bonus. Looking better is the icing on the cake. It is about how they Empower people to feel better, be healthier and to live better lives.
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August 26, 2020
Haute Beauty

Effortlessly Gain Muscle With Emsculpt By Dr. Salomon

EMSCULPT is the first device that builds muscle and sculpts your body by using high-intensity electromagnetic therapy. By way of electromagnetic therapy, one can enlarge current muscles, as well as grow new muscle fibers. Emsculpt lifts and tones without the need for surgery.
August 24, 2020
The Sun

AB-SOLUTE SIX PACK RHONJ star Teresa Giudice undergoes muscle ‘sculpting’ to do the work of ‘20,000 crunches’ at spa

REAL Housewives of New Jersey OG Teresa Giudice underwent muscle-sculpting treatment from a mobile spa.
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August 6, 2020
/PRNEWSWIRE/

BTL files complaint with the U.S. International Trade Commission to seek an exclusion order to prevent the unlawful importation of infringing Cooltone and Coolsculpting products into the United States

BTL Industries, Inc. ("BTL"), the leading manufacturer of the EMSCULPT body-contouring device and other products for non-invasive body-shaping procedures, filed a complaint today with the United States International Trade Commission ("ITC"), asking the Commission to prevent Allergan Limited, Allergan, Inc., Allergan USA Inc., Zeltiq Aesthetics, Inc., Zeltiq Ireland Unlimited Company ("Allergan"), and Zimmer MedizinSysteme GmbH, Germany ("Zimmer") from importing products that infringe BTL's patents into the United States. BTL concurrently filed a lawsuit with the U.S. Federal District Court in the District of Delaware against Allergan and Zimmer on the same matter.
/PRNEWSWIRE/

BTL files complaint with the U.S. International Trade Commission to seek an exclusion order to prevent the unlawful importation of infringing Cooltone and Coolsculpting products into the United States

August 6, 2020

BTL Industries, Inc. ("BTL"), the leading manufacturer of the EMSCULPT body-contouring device and other products for non-invasive body-shaping procedures, filed a complaint today with the United States International Trade Commission ("ITC"), asking the Commission to prevent Allergan Limited, Allergan, Inc., Allergan USA Inc., Zeltiq Aesthetics, Inc., Zeltiq Ireland Unlimited Company ("Allergan"), and Zimmer MedizinSysteme GmbH, Germany ("Zimmer") from importing products that infringe BTL's patents into the United States. BTL concurrently filed a lawsuit with the U.S. Federal District Court in the District of Delaware against Allergan and Zimmer on the same matter.

The U.S. International Trade Commission is an independent, quasi-judicial federal agency with broad investigative responsibilities on matters that affect trade and commerce, including intellectual property infringement.

"We have asked the ITC to determine whether Cooltone and Coolsculpting products infringe BTL's patents and, if they are found to be infringing, to issue an exclusion order barring importation of Cooltone and Coolsculpting products into the U.S., as well as issuing a cease-and-desist order prohibiting Allergan and Zimmer from selling their infringing products and their components in the American market space," said Ron Borsheim, VP of Business Development.

BTL's ITC complaint and Delaware lawsuit follows a lawsuit that BTL filed with the U.S. District Court in Delaware in December 2019 on similar matters.

About BTL Group:
Founded in 1993, BTL Group has grown to become an innovator and world leader in non-invasive products and treatments for the aesthetics and physiotherapy industries. With over 2,000 employees in more than 53 countries, BTL offers the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including treatment of incontinence. BTL's brands include EMSCULPT, EMSELLA, EXILIS, and EMTONE.

About Emsculpt:
BTL's Emsculpt has been a clear innovation leader in the muscle category, revolutionizing the non-invasive body shaping market. Utilizing its proprietary high intensity focused electromagnetic energy (HIFEM®), the Emsculpt introduced an entirely new category of muscle toning and muscle strengthening to the aesthetic industry that goes beyond waistline reduction and elimination of fat cells. For more details, go to www.emsculpt.com.
August 6, 2020
Inquirer.net

Julia on staying relevant during difficult times

Going back to work without a vaccine for the deadly Covid-19 proved too scary for actress Julia Montes.
“Right now, I’m focusing first on things I didn’t get to do because I was too busy with work. I get to do all my errands now, as well as resume projects I never got to finish. I also work out now. Follow us: @inquirerdotnet on Twitter | inquirerdotnet on FacebookI get to do my skincare routine regularly and I feel safe when I’m inside the clinic,” said the lovely new endorser of Avignon Clinic, particularly for her favorite treatments: Emsculpt and Ulthera Ultimate Lift.
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August 5, 2020
NewBeauty

The 8 Most Common Body Taboos Women Struggle With - And How to Treat Them

Having a baby often comes with laxity down below. To restore strong vaginal function, take a seat on the Emsella chair, which Hillsborough, NJ gynecologist Carolyn Delucia, MD says can stimulate 11,000 kegel contractions in 28 minutes.
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July 21, 2020
GMA

Can this machine give you abs?

Emsculpt is a body-contouring treatment offered at places like Ever/Body in New York City that claims to be similar to an intense workout.
July 17, 2020
STUDIO512

The Next Generation of Non-Surgical Body Contouring

Dr. Alina Sholar explains why Emsculpt is so unique. “In the past, we could treat the skin and fat to help contour the body, but to truly transform the body, you must focus on all elements of body composition: skin, fat, and muscle. Emsculpt is a real game changer to strengthen and tone the abs, butt, thighs, calves, and arms.”
July 15, 2020
NEWBEAUTY

These Are the Top Plastic Surgery Trends of the Last Decade, According to Top Surgeons

In celebration of World Plastic Surgery Day, we spoke to 11 leading plastic surgeons about their favorite trends of the last 10 years—it’s incredible to think how the field has evolved since then.
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July 14, 2020
meaww.com

'Skin Decision: Before and After': Nurse Jamie helps Lauralee get her self-confidence back

EMTONE, the latest technology to address cellulite issue was incorporated to tackle the stubborn cellulite on her thighs and leg.
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July 9, 2020
Women'sHealth

Lisa Rinna Just Did Emsculpt On ‘Real Housewives Of Beverly Hills,’ But What Is That Exactly?

The treatment promises to tighten and firm specific areas of the body in minutes. Lisa Rinna and Erika Girardi got Emsculpt together on The Real Housewives of Beverly Hills.
July 6, 2020
VOGUE

How to Get Rid of Bags Under Eyes, According to the Pros

In office treatments
Dr. Chilukuri uses aesthetic procedures such as Exilis Ultra and Botox to help stimulate collagen production and keep the skin firm and healthy.
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April 7, 2020
NEWBEAUTY

NewBeauty Awards: Innovations - 10th Annual Beauty Awards

EMTONE - “A new skin-toning treatment, Emtone delivers radio-frequency and targeted pressure energy through the skin to treat all major contributing factors of cellulite.” —Tatiana Bido, Features Editor
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March 9, 2020
/PRNEWSWIRE/

BTL Continues to Transform Non-Invasive Aesthetics by Launching the EMSELLA® applicator with up to 2.5 Tesla (T) for the EMSCULPT® platform.

The ground-breaking “Core to Floor” procedure benefits over 200M people worldwide who suffer from male and female urinary incontinence.
/PRNEWSWIRE/

BTL Continues to Transform Non-Invasive Aesthetics by Launching the EMSELLA® applicator with up to 2.5 Tesla (T) for the EMSCULPT® platform.

March 9, 2020

BTL, the manufacturer behind the revolutionary EMSCULPT technology, is continuing to set-the-pace in aesthetics and non-invasive body shaping and contouring. Today, the brand announced the launch of the new EMSELLA applicator with up to 2.5 Tesla (T) to treat all forms of male and female urinary incontinence. Building upon the existing clearances for the abdomen, buttocks, thighs, arms and calves, the new EMSELLA applicator makes EMSCULPT the first system to treat the whole core; and provide patients with a holistic solution to strengthening their pelvic floor.

“Since launching EMSCULPT in 2018, we’ve seen growing demand from physicians and patients to combine our two innovative and beloved treatments for a complete solution for the whole core,” shared John Ferris, VP of US Marketing, of BTL. “Patients coming for muscle toning are often ideal candidates for pelvic floor treatment.”

The EMSELLA applicator is specially designed to restore neuromuscular control and rehabilitation of weak pelvic muscles. “A 2007 study in The Journal of Women’s Health Physical Therapy concluded over 65% of women who suffer from abdominal separation have a pelvic floor disorder, so we know that there was a need to provide a solution for the whole core,” shared Carolyn Delucia, M.D.

“We can safely infer that using EMSCULPT to treat abdominal separation will complement the EMSELLA treatment. What this all means is that we can take a full-scale surgical mommy makeover, which costs a lot and involve a fair amount of risk, and reduce much of it to two non-invasive treatments that will be much less risky and much less expensive,” said Dr. Delucia. “In addition, the patients who underwent Core to Floor therapy, showed a significant increase in quality of life and often reverted back to activities, like exercising, that that they had forgone prior to treatment.”

For the best results, four 28-minute non-invasive treatments over the course of two weeks are recommended. The EMSCULPT platform delivers the highest amount energy in the treatment area resulting in the strongest muscle contractions induced by non-invasive device on the market.3 For more information on all EMSCULPT applicators and to find a physician near you, please visit www.bodybybtl.com. 


About BTL

Founded in 1993, BTL has grown to become one of the world’s major manufacturers of medical and aesthetic equipment. With 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women’s intimate health and wellness. BTL’s brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

  1. Measured at the coil surface, data on file.
  2. https://sciencenordic.com/researcher-zone-sweden/incontinence-affects-more-than-200-million-people-worldwide-so-why-isnt-more-being-done-to-find-a-cure/1454073
  3. Average induced current for abdomen, buttocks and leg therapies, data on file.
March 5, 2020
The Blast

Kim Kardashian's Favorite New Body Treatment Obsession

Kim Kardashian is no stranger when it comes to beauty treatments. She has her own personal "glam squad," that helps her get ready every day. There are plenty of skin treatments that she has tried. Her latest obsession is EMSCULPT. Back in September of 2019, viewers were treated to watching Kim undergo a body-sculpting treatment.
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