BTL Industries today filed a lawsuit in the United States District Court for the Northern District of Illinois against Pinky Promise Beauty for false advertising, unfair competition, false designation of origin, copyright and trademark infringement. BTL, along with its affiliates, is the inventor, developer, and manufacturer of the Emsculpt family of products for non-invasive muscle toning and fat reduction.

Pinky Promise promotes aesthetic procedures under BTL's federally registered trademarks and copyrighted materials, and misleads its customers into believing that the treatments offered by the clinic are genuine and patented treatments with the Emsculpt device. In the complaint, BTL alleges that Pinky Promise offers sham procedures using non FDA cleared products that may have been illegally imported into the US, and falsely markets these procedures to pass off as treatments using a genuine Emsculpt device, leading to customers' dissatisfaction and harm to the Emsculpt brand. This complaint is the first of several that will be filed against clinics that are falsely advertising non genuine Emsculpt treatments.  

The Emsculpt's HIFEM technology represents a breakthrough therapy to treat muscles non-invasively, and over the past three years it has widely become a therapy of choice for many customers seeking a non-invasive improvement of appearance. The technology has received several US FDA clearances, and it is covered by over 20 patents.

"We pride ourselves on designing such a powerful and popular technology," said Ron Borsheim, VP of Business Development. "With well over a dozen clinical studies, our Emsculpt family of products are appreciated by both physicians and their customers for their safety and efficacy. We call on patients not to be confused with fraudulent and misleading advertising and only look for genuine Emsculpt or Emsculpt NEO providers."

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

BTL, the authority in non-invasive aesthetic and wellness therapies, announced today that nine studies have been accepted for presentation at the 40^th Annual Conference of the American Society for Laser Medicine & Surgery (ASLMS). The virtual meeting takes place May 15th and 16th. The brand plans to share abstracts linked to their latest groundbreaking, award-winning technology – Emsculpt NEO.

Tentpole Emsculpt Neo abstracts include a long-term multi-center sham-controlled trial, as well as the activation of myosatellite cells and muscle hypertrophy study. Further, BTL Aesthetics is expected to share information on how to better amplify Emsculpt outcomes through combination therapy.

"BTL is committed to pushing the frontiers of new innovations in the aesthetic and wellness categories," shared Ron Borsheim, Vice President of Product Development. "Patient satisfaction and outcomes are paramount  to our success. We're looking forward to sharing our latest findings with the esteemed attendees of ASLMS and being the driving force behind the ongoing evolution of the aesthetic and wellness categories," added Mr. Borsheim.

The brand will also be highlighting its continued expansion within the Women's Health category. A long-term study showcasing impressive results of Emsella for urinary incontinence and sexual function will be presented. Additionally, the brand will host a workshop on the HIFEM product roadmap.

Brand presentations during the ASLMS conference will include:

FACULTY PRESENTATIONS:

Dr. Diane Duncan - Emsculpt + Emtone combination (Taut & Toned)
Combination Treatment for Buttock and Abdominal Remodeling and Skin Improvement Using HIFEM procedure with Simultaneous Delivery of Radiofrequency and Targeted Pressure Energy

Dr. Melanie Palm - Emsculpt NEO - Outer Thighs
Simultaneous Emission of Synchronized Radiofrequency and HIFEM energy for Treatment of Lateral Thighs: Interim results of the MRI Multicenter Study

Presenter: Dr. Bruce Katz
Technology: Emsculpt NEO - US Study
Novel Technology with Simultaneous Emission of Radiofrequency and HIFEM Fields for Abdominal Body Shaping: Long Term Multi-center Sham-controlled Randomized Trial

Presenter: Dr. Yael Halaas
Technology: Emsculpt NEO - Muscle Histology
Activation of myosatellite cells and muscle hypertrophy by a novel technology utilizing simultaneous emission of radiofrequency and HIFEM procedure: Fluorescent microscopy facilitated detection of NCAM/CD56

Presenter: Dr. Carolyn Jacob
Technology: Emsculpt NEO - MRI Study
Long Term Efficacy Assessment of Novel Technology Utilizing HIFEM and Radiofrequency in Simultaneous Manner for Abdominal Remodeling: MRI Evidence of Subcutaneous Fat Reduction and Muscle Toning

Presenter: Dr. Mariano Busso
Technology: EMTONE
Concurrent Use of Radiofrequency and Targeted Pressure Energy in Single Applicator For Treatment of Cellulite: 6-Month Follow-Up

Presenter: Dr. Joseph Berenholz
Technology: EMSELLA
HIFEM Procedure for Improvement of Urinary Incontinence and Female Sexual Function: 9-month perspective

TECH CONNECT SESSION:

Presenter: Dr. Bruce Katz: 
The simultaneous combination of synchronized radiofrequency with HIFEM - Clinical Review

Presenter: Dr. Robert Weiss: 
Synchronized RF with HIFEM for Body Contouring - Histological Review

BTL Workshop:

Presenter: Dr. Bruce Katz/ Dr. David Goldberg:
HIFEM: Past, Present, and Future
The American Society for Laser Medicine and Surgery Inc. (ASLMS) has the ultimate responsibility for the planning, development and content of continuing education programs and presentations, including those highlighted above. BTL did not direct content or influence the planning or implementation of the ASLMS 40^th Annual Conference. The spontaneous opinions expressed by speakers and participants during these activities belong to those individuals. 

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

BTL Aesthetics, the authority in non-invasive body sculpting therapies, is thrilled to announce the return of National Emsculpt Week. This holiday was added to the official National Day Calendar in 2019 and is scheduled to occur May 16 through May 22, 2021.

During the official week, BTL will engage providers while giving back to 250 first responders and healthcare workers.  This commitment was inspired by the desire to use Emsculpt treatments to reinvigorate those who stood and fought on the front lines of the COVID-19 pandemic. BTL will also host a competition amongst Emsculpt providers which encourages them to engage with one another and their local communities. In total, more than $950k+ in prizes and compensated treatments will be provided.

"There is no better way to celebrate National Emsculpt Week than to give back to those who fought long and hard to keep us all healthy and safe during the pandemic," said John Ferris, Vice President of US Marketing. "We're beyond honored to work with our partners in order to help first responders rejuvenate their bodies while allowing them to continue serving our communities in need, through our BTL Cares program."

When launched, in 2018, the Emsculpt therapy was the world's first and only treatment to use HIFEM technology to build muscle and sculpt the body in a 30-minute session. The newly launched Emsculpt NEO, 2020, expanded upon its predecessor's capabilities by simultaneously delivering heat and magnetic energy. The result is more fat reduction and more muscle growth than any single gold standard product. Clinical studies have shown that on average, patients experience a 30% fat reduction and 25% increase in muscle mass. In addition, Emsculpt Neo users achieve the equivalent of 12-16 weeks of high intensity interval training (HIIT) in just 4 sessions.

For more information on the Emsculpt and Emsculpt NEO treatments and BTL Aesthetics, please visit www.bodybybtl.com or visit BTL Body Boutiques located in New York City (3 Great Jones St.) and in Beverly Hills (373 North Bedford Drive).

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and BTL Exilis ULTRA,. Additional information can be found at www.bodybybtl.com.

BTL Aesthetics, the authority in non-invasive body contouring therapies, is thrilled to announce the launch of their first two brick and mortar storefronts – the BTL Body Boutique – located in the NoHo neighborhood of New York City as well as in Beverly Hills in Los Angeles. The BTL Body Boutique officially opened its New York doors today and its Beverly Hills location opens on May 6.

BTL Aesthetics, the authority in non-invasive body contouring therapies, is proud to announce multiple award wins from best in class aesthetic publications. Emsculpt Classic, Emsculpt NEO, and Emsella were declared winners in the following awards series:

• Dermascope (February 2021): Dermascope Magazine is a leading educational resource and trade journal for skincare professionals. This year 78,000 licensed aestheticians and professionals selected their favorite products, procedures, and physicians and the traditional Emsculpt therapy was named the winner of the 2020 Aestheticians Choice Award for Favorite Body Sculpting Device.
   
• NewBeauty (April 2021): NewBeauty is a leading beauty publication focused on the latest advancements in products, treatments, and cosmetics procedures. NewBeauty named Emsculpt NEO as winner of the Best Muscle Toner + Fat Reducer category and the Emsella as the winner of the Best Intimate Health Treatment in the In-Office Treatments category.
   
• InStyle (May 2021): InStyle Magazine is a world-renowned beauty, fashion, and lifestyle magazine. InStlye named the new Emsculpt NEO the Best Body Sculpting Treatment in their annual Best Beauty Buys awards. These awards are selected in partnership with industry-leading dermatologists.
   
• Shape (May 2021): Shape is a leading American fitness publication. Shape announced Emsculpt NEO as a winner of the 2021 Skin Awards.

"BTL Aesthetics is globally renowned for its continually disruptive technologies. We are proud to see our innovations be recognized as leaders in their respective categories" said John Ferris, Vice President of US Marketing. "We are especially excited to see our latest launch, the Emsculpt NEO, gain this level of momentum so soon after coming to the market. It is through moments such as these and the trust our partners put into our products, that inspire us to continue driving the needle of innovation within this space."

Additionally, providers are able to see and learn more about the winning devices at BTL Aesthetics' storefront locations in New York City (in the NoHo neighborhood) and in Los Angeles (in Beverly Hills).

For more information on BTL Aesthetics and their line of products please visit www.bodybybtl.com.

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

The biggest Sunday in sports just got SHAQ sized - Shaquille O’Neal is set to bring his unrivaled game-day energy to millions of living rooms with the ultimate Big Game Sunday Kick-Off Show: Mercari Presents The SHAQ Bowl. Broadcasting live from Tampa in a custom-built SHAQ Bowl stadium on Sunday, Feb. 7, the all-new event will feature athletes, celebrities, and A-list stars across two teams competing in fun and viral challenges to win the first ever SHAQ Bowl Trophy! The live three hour special begins Sunday, Feb. 7 at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

“The Big Game looks pretty different than it has in years past. With no in-person events, I decided to team up with Mercari to create The SHAQ Bowl and connect fans across America on the biggest Sunday in sports,” said Shaquille O’Neal. “We’ve got celebrity fueled viral challenges, plus a superstar musical line-up for our Halftime Show. Be prepared for the most exciting and action-packed kickoff event ever!”

Known as the Big Game Weekend’s most in-demand and buzzed-about event, Shaq’s Fun House returns as The SHAQ Bowl. Hosted by Hall of Famer Terrell Owens, 4x Pro-Bowler Chad “Ochocinco” Johnson, and Sarah Walsh, featuring an unrivaled slate of celebrity guests, SHAQ is inviting America to join him for the biggest kickoff event of all-time.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA, in a one-of-a-kind performance. Plus, Pepsi will present Restaurant Battles, showcasing four local Tampa restaurants live on The SHAQ Bowl competing for a $10,000 grant.

The Corona® brand is bringing beach vibes and game-day excitement to fans at home as The Official Beer and Hard Seltzer of the Shaq Bowl. Papa John’s® is serving up its all-new Epic Stuffed Crust featuring an epic performance from Bryson Tiller presented by Papa John’s.

Fans at home will do what moves them and enjoy a BACARDÍ Coco Conga - The Official Cocktail of The SHAQ Bowl. Plus, get ready for Big Game Analysis Presented by SuperDraft featuring Terrell Owens and Chad Johnson analyzing the game and counting down to kickoff.

Mercari presents The SHAQ Bowl will showcase professional athletes, A-list celebrities, and musical artists in a series of showstopping viral challenges. The full list of participating talent includes:

• Team Kansas City - Diplo, Ezekiel Elliott, Olivia Culpo, Quavo, Steve-O, The Miz
• Team Tampa Bay - Anthony Anderson, Drew McIntyre, Nelly, Offset, Tim Tebow, Winnie Harlow

Mercari Presents The SHAQ Bowl Celebrity Challenges Live From Tampa:

• #PassTheBall Challenge Presented by Mercari - A sports obstacle course that will include football, basketball, golf, and more
• Celebrity Dodgeball - Prepare The ultimate game of celebrity dodgeball
• Hot Wing Challenge - SHAQ will find out who can handle the heat in this hot wings battle
• Tug-of-War Presented By JCPenney - The biggest battle of strength will be officiated by Shaquille O’Neal
• Dance Challenge Presented by Aéropostale - SHAQ will serve as a judge when the teams bring their swagger to the dance floor
• Six-Pack Challenge Presented by Emsculpt Neo – Witness the celebrity teams duke it out in a sit-up challenge to determine which team has the most grit and which celebrity has the strongest core
• Sauce Showdown Presented by Skillshare - Bring “all the boys to the yard” with a game day skill test led by famed “Milkshake” R&B singer and chef Kelis
• Surf’s Up Challenge Presented by Nautica - An ocean-inspired challenge to test which team can last the longest on a mechanical surfboard.

In addition to the celebrity challenges, Shaquille O’Neal will join in on the fun with one very special challenge:

• SHAQ vs Bryson The #EpicStuffs Challenge Presented by Papa John’s - An epic race between SHAQ and Bryson Tiller in Papa John’s Epic Stuffed Chair, the ultimate sports-watching seat to enjoy the new Epic Stuffed Crust Pizza.

Mercari, The Presenting Partner of The SHAQ Bowl, connects millions of people across the U.S. to shop and sell almost anything. Aiming to empower the next generation of athletes by giving them access to pre-loved equipment and gear, sellers on Mercari have the opportunity to ‘ Pass the Ball ’ to those following in their footsteps. “Mercari is delighted to bring a new element of fun to this year’s all-new Mercari Presents The SHAQ Bowl,” said John Lagerling, Mercari US CEO. “This has been a challenging year for many Americans, and at its core, Mercari is about connecting people. We look forward to partnering with SHAQ to bring people together across America in what is sure to be Big Game Sunday’s most exciting event.” The partnership is highlighted by the forthcoming Mercari x SHAQ Bowl shop, which will offer limited edition SHAQ Bowl signed memorabilia to benefit The Boys & Girls Club of America. Fans can learn more about the shop at SHAQBOWL.com.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together – Pepsi’s series of grassroots initiatives bringing tailored programming to communities around the country - will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA in a one-of-a-kind performance. In addition, Pepsi Stronger Together is partnering with the National Restaurant Association Educational Foundation (NRAEF) to donate $100,000 in grants to help struggling bay-area restaurants. Through the Florida Restaurant and Lodging Association (FRLA), Pepsi and the NRAEF will award $10,000 grants to Tampa restaurants –  of which will be announced live during the SHAQ Bowl!

“Shaq has been an invaluable partner for Pepsi Stronger Together, helping us give back to communities around the country while inspiring people to take action,” said Derek Lewis, President, South Division, PepsiCo Beverages North America. “We have seen an incredible response in cities from Miami to Memphis, Louisville to Washington, D.C. – from a charitable food drive, a community basketball court refurbishment, to mentorship programs with local universities – and we are thrilled to be able to give back to Tampa Bay small business community with the wildly popular SHAQ Bowl as a platform."

Papa John’s has teamed up once again with Shaquille O’Neal, a Papa John’s board member and restaurant owner to showcase the brand's all-new Epic Stuffed Crust. During The SHAQ Bowl, Papa John’s will present a performance from legendary artist Bryson Tiller , known for his 2016 breakout TrapSoul, which paved the way for his musical career while an employee at Papa John’s. Most of all, fans won’t want to miss SHAQ vs Bryson in “The #EpicStuffs Challenge presented by Papa John’s,” where the pair will race to the finish line in a Papa John’s Epic Stuffed Chair, the grand prize of the Epic Stuffs Sweepstakes the company is holding from now until February 14th. To learn how to enter and see rules, visit www.papajohns.com/sweepstakes .

In a year where tailgates are fewer and watch parties are more intimate, BACARDÍ is bringing game-day excitement to fans at home with its Coco Conga, a delicious coconut mojito, the official cocktail of The SHAQ Bowl. BACARDÍ encourages fans across the globe to “do what moves you” with the cocktail inspired by the brand’s reimagining of the global hit ‘Conga’ releasing this week.

Corona® will present a special segment full of surprises with some of SHAQ’s closest friends.

Skillshare is excited to bring one of its celebrity teachers, Grammy-nominated artist turned cooking icon Kelis , to The SHAQ Bowl. Kelis’ sauce-making class is one of tens of thousands of classes that Skillshare members can explore, including illustration, photography, film, design, productivity, and so much more. In addition to teaching a new skill to each participant and judging their new found mastery, or lack thereof, she’ll also provide recipe demos for viewers at home looking to up their game day sauce regime.

Xersion® activewear, available only at JCPenney , has created the custom jerseys for SHAQ’s celebrity teams which will compete in a series of viral challenges including Tug of War Presented by JCPenney. SHAQ will officiate Tug of War as the teams battle it out in what is sure to be a highlight of the show! Xersion activewear is built for performance and inspires the Motivation to Move, regardless of size or fitness level.

During the trying times of today, the thought of a six-pack is going straight to the store and bypassing the gym. Watch some of your favorite celebrities take on a six-pack challenge brought to you by Emsculpt Neo, the first FDA-cleared 2-in-1 body contouring treatment that  simultaneously melts fat while building muscle. Who will survive? Which celebrity contestants will be smart enough to seek out Emsculpt Neo in advance to get 12-16 weeks of HIIT training in, 30% fat reduction and a 25% increase in muscle?

The SHAQ Bowl is produced by Medium Rare, in partnership with ABG Entertainment. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral events in history including Gronk Beach and Shaq’s Fun House . Now pulling in huge audiences for primetime broadcasts, Medium Rare recently produced The Sports Illustrated Awards , SHAQ vs GRONK, and Black Entrepreneurs Day. This live broadcast merging incredible celebrity fueled challenges, a halftime show, and championship predictions from some of the greatest names in the game, will be no exception as it’s poised to be watched by millions of fans around the country.

“We are incredibly excited to deliver Mercari Presents The SHAQ Bowl to millions of Americans on the biggest day for sports and entertainment of the year. There is a real need for an entertainment driven Big Game kickoff show and The SHAQ Bowl will not only be a warm-up to the Big Game, but a pop culture phenomenon in its own right.” -Joe Silberzerig & Adam Richman, Medium Rare

“Building off of the success of the innovative events we have co-produced with Medium Rare, we are incredibly proud to unveil The SHAQ Bowl as an extraordinary Big Game show watched by millions of fans around the country and developed in partnership with some of the greatest names in the business,” said Marc Rosen, President – Entertainment at ABG.

The SHAQ Bowl will air live from Tampa on Sunday, February 7th from a brand-new, custom built studio. The live, three-hour special begins at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

About Medium Rare
Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event and content brands. Medium Rare is the creator and producer of: Shaq’s Fun House, Gronk Beach, Black Entrepreneurs Day, The Sports Illustrated Awards, SHAQ vs GRONK, and more. Medium Rare also manages and produces custom activations for leading brands and icons including: DJ Diesel aka Shaquille O’Neal, Rob Gronkowski, DJ Carnage, and Virgin Voyages. Medium Rare was founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and Pollstar's Next Gen Impact list. Learn more at www.Medium-Rare.com

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com

About Mercari US
Mercari, Inc. (“Mercari”) is your marketplace. Our platform connects millions of people across the U.S. to shop and sell items no longer being used. Mercari is constantly innovating to make exchanges easier, from at-home authentication to improvements in online payments and shipping. Mercari has more than 50 million downloads in the U.S. and 350,000 new listings every day, empowering the next generation to transform the way they shop. Mercari can be downloaded on app stores or accessed online through www.mercari.com .

About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together. It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally. Launched in May of 2020 in response to the COVID-19 pandemic - engaging its network of partners in the South to shine a spotlight on essential front-line workers in a variety of industries - Pepsi Stronger Together was expanded in October of 2020 by partnering with NBA teams and charitable organizations to foster, among other things, community and police relations. Get involved at pepsistrongertogether.com and follow the conversation on social media with @pepsistrongertogether

About Corona® Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. As always, Corona encourages consumers 21 and older to enjoy its products and to Relax responsibly ® .

Media Contacts:
Zach Rosenfeild - zach@rmg-pr.com
Amanda Sprague - amanda@rmg-pr.com

On the heels of debuting its highly anticipated 2020 Sportsperson of the Year issue, Sports Illustrated, in partnership with ABG Entertainment and Medium Rare, today announced the launch of “The Sports Illustrated Awards” (The SI Awards) and revealed that the show will welcome five Sportsperson of The Year honorees: LeBron James, Naomi Osaka, Patrick Mahomes, Breanna Stewart, and Laurent Duvernay-Tardif. A reimagined format of the annual Sportsperson of the Year Awards, the new prime-time broadcast will spotlight some of the most disruptive and courageous athletes in the world with new awards including Player of the Year, Team of The Year, Inspiration of The Year, and many more.  

The primetime event will broadcast live from Las Vegas and will be hosted by Richard Jefferson, Chad “Ochocinco” Johnson, Lindsey Vonn, and Cari Champion. 

The show will feature musical performances by Steve Aoki and Gucci Mane. The General Insurance Virtual Fan Wall will give fans an exclusive front-row seat to “The SI Awards.” The General Insurance will also present a special performance from Shaquille O’Neal aka DJ Diesel.

“The SI Awards” is a free global broadcast and will air on Saturday December 19^th at 7:00 PM ET and will stream across on Facebook via the Sports Illustrated Facebook Page and shared by the Sports on Facebook page. The event will be simulcast by exlusive distribution partner LiveXLive (NASDAQ:LIVX) across their O&O and social platforms plus 20-plus platforms including SportsIllustratedAwards.com, LiveXLive, YouTube, Twitch, TikTok, Twitter, and more. 

Key Awards and Nominees as Chosen by the Editors of Sports Illustrated: 

• Sportsperson of The Year (Winners): Brianna Stewart, Laurent Duvernay-Tardif, LeBron James, Patrick Mahomes
• Best Dressed Presented by JCPenney (Nominees): Deandre Hopkins, Odell Bekcham Jr, Russell Westbrook, Skylar Diggins
• Breakout of the Year Presented by Emsculpt Neo (Nominees): Donovan Mitchell, Jamal Murray, Myisha Hines-Allen, Shane Bieber
• Game of the Year Presented by Brooks Brothers (Nominees): NBA Finals Game 3, Stanley Cup Game 4, Super Bowl LIV, World Series Game 4
• Inspiration of the Year Presented (Nominees): Chris Nikic, Jaylen Brown, Sarah Fuller, Maya Moore
• Muhammad Ali Legacy Award Presented by Wheaties (Winner): LeBron James
• Play of the Year (Nominees): Alec Mills ‘No Hitter’ on Sept 13, Bam Adebayo Block in the NBA Finals Game 1, John Rahm’s 66-footer in the BMW Championship, Steven Stamkos Goal in Stanley Cup Game 3 
• Player of the Year Presented by Yappa (Nominees): A’ja Wilson, Giannis Antetokounmpo, Mookie Betts, Novak Djokovic 
• Sportskid of The Year (Winner): JuJu Watkins
• Team of the Year (Nominees): Kansas City Chiefs, Los Angeles Dodgers, Milwaukee Bucks, Tampa Bay Lightning  

Produced by ABG Entertainment and Medium Rare, “The SI Awards” will continue to honor Sports Illustrated’s legacy of hosting the inaugural event, while also celebrating this years’ honorees who not only dominated their respective sports but also made incredible strides with social activism in 2020.  

“The institution of Sportsperson of the Year is central to Sports Illustrated’s legacy and we are excited to reach a wider audience and even more fans this year through this novel format,” said Corey Salter, COO and Group President of Entertainment, ABG. 

“The all-new SI Awards live at the intersection of sports and entertainment giving viewers a unique opportunity to take part in the most exciting celebration in sports,” said Joe Silberzweig and Adam Richman, the founders of Medium Rare, 2020 Forbes 30 Under 30 Honorees.

The General Insurance will give clients and fans an exclusive front-row seat to “The Sports Illustrated Awards.” In addition, The General Insurance will present a performance from the one and only Shaquille O’Neal aka DJ Diesel. “At the intersection of sports and entertainment, the SI Awards is primed to be the biggest primetime event of the season. We couldn’t be more thrilled to be involved. This year’s virtual format gives The General the opportunity to bring the excitement of the night into viewers’ homes, making them part of the celebration via the Virtual Fan Wall and DJ set by our brand ambassador, Shaq.” - The General CFO, Elicia Azali 

As a company that celebrates empowerment, and the process of becoming stronger and more confident, Emsculpt Neo is honored to present Breakout of the Year. Emsculpt Neo is committed to empowering individuals and strengthening their souls. It is a day and age where individuals might not be able to use the gym. If they need a kick start to rebuild muscle and burn fat, Emsculpt Neo is the answer. The Breakout of the Year Award Presented by Emsculpt Neo recognizes an athlete who not only inspired us on the court but more importantly inspired the world off the court.

Logitech has partnered with Sports Illustrated to provide exemplary digital and streaming tools, making the virtual stream possible. As many of us have been working, playing, creating, and connecting from home, it’s important to have the right tools to be able to continue seamlessly doing the things we love. That’s why Logitech is thrilled to be able to support Sports Illustrated’s 2020 Sportsperson of the Year Awards by providing its world class products for being your best over video - from webcams and conference cams to microphones and more. Logitech believes everyone, whether they’re in the office or at home, and should have access to the digital experiences they love.

Two American icons, Sports Illustrated and Brooks Brothers, will partner to honor this year’s with five custom jackets emblazoned with a custom Sports Person of the Year crest during the event. Brooks Brothers is also proud to present the Game of the Year Award to the single game or match that delivered the fiercest and most entertaining competition for fans around the world. Nominees span all major sports championships, as well as those games’ standout stars including Brett Philips, Jimmy Butler, Patrick Mahomes, and Kevin Shattenkirk. 

Loni Ali, wife of legendary boxer and icon, Muhammad Ali will participate in one of the night’s most meaningful moments, presenting Lebron James with the prestigious Muhammad Ali Legacy Award Presented by Wheaties. “For 99 years, Wheaties has celebrated  greatness in sports. We are dedicated to go beyond the game, championing individuals who use their sports platform to better the world. Lebron James’ ability to push ahead and inspire, on and off the court is indicative of that vision. Wheaties is proud to present the Muhammad Ali Legacy Award to Mr. James.” Stephanie Steidl, Wheaties Brand Experience.

Sports Illustrated and Nautica are amplifying the newly inducted group of Sports Illustrated Swimsuit models on the biggest stage in sports featuring a series of interviews. Additionally, Nautica is presenting the 2020 Sports Illustrated Swimsuit Year in Review reel.

“The SI Awards” will celebrate the intersection of sports and fashion with the debut of the new award, Best Dressed Athlete of the Year, presented by JCPenney. “We are excited to partner with Sports Illustrated on the Sportsperson of the Year Awards and introduce the first-ever Best Dressed Athlete of the Year Award to honor an athlete that embodies sports and fashion,” said Truett Horne, Chief Transformation Officer at JCPenney.  “JCPenney offers stylish apparel for everyone who needs to get game-day ready, from the major leagues to the little leagues. We are thrilled to have our Big and Tall Style Ambassador, Shaquille O’Neal, announce the winning athlete.”

Yappa is an audio and video commenting tool and is embedded within the comments section of the “SI Awards” homepage. Fans from around the world are encouraged to post “yaps” leading up to and throughout “The SI Awards.” Yappa is also proud to present the Player of the Year award. Nominees include Mookie Betts, Giannis Antekounmpo, Novak Djokovic, and A'ja Wilson.

This year Sports Illustrated welcomes new sponsor Emovi, a medical company with the mission to transform the musculoskeletal health care landscape by developing products at the cutting edge of technology, in order to allow the population to age while remaining active and healthy.

“We are incredibly proud to support Laurent’s achievements both on and off the field,” said Michelle Laflamme, CEO, Emovi, Inc. “The opportunity to sponsor the SI Awards allows us to highlight the core message and purpose of our ambassador partnership with Laurent Duvernay-Tardif. Knee pain affects millions worldwide. The more insight clinicians have into the knee’s full function will allow them to accurately and objectively rehab and prevent knee pain and injuries. In sports, knee injury accounts for 41% of all sports injuries. Bringing awareness and new technologies, such as the KneeKG^TM, to the market to address the millions faced with knee pain is more important now than ever before.”

“The SI Awards” is a free global broadcast and will air on Saturday, December 19^th at 7:00 PM ET and will stream across on Facebook via the Sports Illustrated Facebook Page and shared by the Sports on Facebook page. The event will also be simulcast by exlusive distribution partner LiveXLive (NASDAQ:LIVX) across their O&O and social platforms plus 20-plus platforms including SportsIllustratedAwards.com, LiveXLive, YouTube, Twitch, TikTok, Twitter, and more.

About Sports Illustrated
Sports Illustrated is an unparalleled and influential leader recognized for its role in shaping modern culture and uniting athletes, teams, and fans from all over the world. Powerful storytelling is brought to life through world-class live events, immersive experiences, and lifestyle products. Its award-winning media enterprise captures moments and turns them into history through rich and thoughtful journalism, iconic and beloved photography, and across digital platforms ranging from Emmy-winning video to an ever-expanding social community. The Sports Illustrated cover is the most coveted real estate in sports media and one of the most recognizable honors in American culture. Brand extensions include the Sports Illustrated Swimsuit and Sports Illustrated Kids franchises. For more information, visit SI.com. 

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com 

About Medium Rare 
Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event and content brands. Medium Rare is the creator and producer of: Shaq’s Fun House, Gronk Beach, Black Entrepreneurs Day, Shaq VS Gronk, The Sports Illustrated Awards, and more. Medium Rare also manages and produces custom activations for leading brands and icons including: DJ Diesel aka Shaquille O’Neal, DJ Carnage, Rob Gronkowski, and Virgin Voyages. Medium Rare was Founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and Pollstar's Next Gen Impact list. Learn more at www.Medium-Rare.com

Media Contacts:
Zach Rosenfeild – Medium Rare 
zach@rmg-pr.com
Amanda Sprague – Medium Rare
amanda@rmg-pr.com
Michelle Ciciyasvili – ABG Entertainment – Sports Illustrated
mciciyasvili@abg-nyc.com

BTL, who recently launched a breakthrough therapy in noninvasive body shaping called EMSCULPT NEO, announces its collaboration with Cedric Gervais for the release of the song NEO. The song, featuring Maggie Szabo, celebrates the brand's most recent innovation with an equally exciting tune.

EMSCULPT NEO is the first procedure to simultaneously eliminate fat cells and build muscles non-invasively, by combining specially designed radio frequency heating and high intensity focused electromagnetic waves into a single therapy.

The song evokes a sense of empowerment through its lyrics, which resonates with what EMSCULPT NEO can offer to those who use it. EMSCULPT NEO is a versatile solution for body sculpting which can treat multiple areas of the body. It provides inclusivity to many different body types; anyone up to a BMI of 35 can successfully experience EMSCULPT NEO.

The song empowers those listening, to dance, move, and take control of their body.  "My inspiration for creating this song," Gervais shared, "is as a DJ, I travel and perform all over the world, so my personal health is something that I take very seriously and work very hard at. I was excited to collaborate with EMSCULPT NEO. We've created a fun, energetic, upbeat record with strong confident lyrics for everyone to move to. I'm excited to launch the new single 'NEO' with Maggie Szabo." 

Cedric Gervais is a French DJ, record producer and actor residing in Miami Beach, Florida. In 2013, he produced a remix of Lana Del Rey's "Summertime Sadness", for which he won a Grammy Award.  Maggie Szabo, who leads vocals on the track, is a Canadian singer-songwriter who has been winning over audiences worldwide with her stunningly soulful vocals and empowering pop anthems. Hailing from small town Ontario, Szabo is now an accomplished musician living in Los Angeles and is using her music to conquer social injustice.

The song is available via Apple and YouTube music stores.

For more information on EMSCULPT NEO and to find a physician near you, please visit www.bodybybtl.com. 

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

Normally, two standalone procedures are needed to treat both fat and muscle, but now with EMSCULPT NEO this single solution simultaneously melts fat while building muscles. As such, it is a faster, more economical and more efficacious solution than combining multiple procedures. EMSCULPT NEO is a versatile solution that provides inclusivity to most body types; patients up to a BMI of 35 can successfully experience this treatment and its results. 

"There are a great number of benefits that customers will reap after using EMSCULPT NEO. This is a result of us combining the technologies of radio frequency heating to burn fat, and high-intensity focused electromagnetic waves to build muscle," said Ron Borsheim, VP of Product Development of BTL. "Heating the muscles while burning fat allows for synergistic effects that result in more fat reduction and muscle growth than any single gold standard procedure. We are thrilled about the results of seven new clinical studies that show an average of 30% fat reduction and/or 25% increase in muscle mass."

For best results, four treatments are recommended over the course of four weeks.

"While clients are visiting offices for treatments, we are still living in uncertain times, so we know that treatments need to be quick, efficient and worth their time," said John Ferris, VP of US Marketing, of BTL. "EMSCULPT NEO ensures that the client's expectations are exceeded with the results, due to its 2-in-1 solution of burning fat and building muscle at once."

David J. Goldberg, MD, JD shared a similar sentiment when he stated, "It is less time consuming and offers more bang for the buck—with better results. This is the next dimension in body contouring."

"There was a rapid, very measurable, noticeable reduction in fat with an increase in the muscle thickness, and these changes are much better than what we would get alone," shared Carolyn Jacob, MD.

For more information on EMSCULPT NEO and to find a physician near you, please visit www.bodybybtl.com. 

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

As of September 2020, BTL's European manufacturing facilities have been producing ventilators and masks.  Most recently, FFP2 (European Equivalent to N-95) flat-fit respirator masks, for both medical professionals and consumers. The respirator masks received both an FDA Emergency Use Authorization and a CE Marking.

"There is little doubt that this pandemic has changed the way we all do business.  BTL recognized that as a company, we needed to find a way to help our physicians and partners in the industry.  As a true manufacturer of aesthetic technologies, BTL was able to quickly re-prioritize some of its manufacturing efforts to start building ventilators, respirators and masks to provide support and protection for those who need it most," said Ron Borsheim, VP of Product Development.

"All staff and docs gave these masks a 5-star rating for comfort, breathability, tight seal and ear relief.  Ready to order many more," shared Robert Weiss, MD.

Melanie Palm, MD, FACS stated "I got to tell you, it's a real nice edge up in terms of comfort compared to some of the K95 and N95 respirators. Carolyn Jacob, MD further elaborated "They are more comfortable than any other mask we have been wearing."

More than 1 million masks are currently available for sale at its Massachusetts facility. To inquire or purchase the BTL FFP2 flat-fit healthcare respirator masks please visit: www.bodybybtl.com/masks.

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

BTL Industries, Inc. ("BTL"), the leading manufacturer of the EMSCULPT body-contouring device and other products for non-invasive body-shaping procedures, filed a complaint today with the United States International Trade Commission ("ITC"), asking the Commission to prevent Allergan Limited, Allergan, Inc., Allergan USA Inc., Zeltiq Aesthetics, Inc., Zeltiq Ireland Unlimited Company ("Allergan"), and Zimmer MedizinSysteme GmbH, Germany ("Zimmer") from importing products that infringe BTL's patents into the United States. BTL concurrently filed a lawsuit with the U.S. Federal District Court in the District of Delaware against Allergan and Zimmer on the same matter.

BTL, the manufacturer behind the revolutionary EMSCULPT technology, is continuing to set-the-pace in aesthetics and non-invasive body shaping and contouring. Today, the brand announced the launch of the new EMSELLA applicator with up to 2.5 Tesla (T) to treat all forms of male and female urinary incontinence. Building upon the existing clearances for the abdomen, buttocks, thighs, arms and calves, the new EMSELLA applicator makes EMSCULPT the first system to treat the whole core; and provide patients with a holistic solution to strengthening their pelvic floor.

“Since launching EMSCULPT in 2018, we’ve seen growing demand from physicians and patients to combine our two innovative and beloved treatments for a complete solution for the whole core,” shared John Ferris, VP of US Marketing, of BTL. “Patients coming for muscle toning are often ideal candidates for pelvic floor treatment.”

The EMSELLA applicator is specially designed to restore neuromuscular control and rehabilitation of weak pelvic muscles. “A 2007 study in The Journal of Women’s Health Physical Therapy concluded over 65% of women who suffer from abdominal separation have a pelvic floor disorder, so we know that there was a need to provide a solution for the whole core,” shared Carolyn Delucia, M.D.

“We can safely infer that using EMSCULPT to treat abdominal separation will complement the EMSELLA treatment. What this all means is that we can take a full-scale surgical mommy makeover, which costs a lot and involve a fair amount of risk, and reduce much of it to two non-invasive treatments that will be much less risky and much less expensive,” said Dr. Delucia. “In addition, the patients who underwent Core to Floor therapy, showed a significant increase in quality of life and often reverted back to activities, like exercising, that that they had forgone prior to treatment.”

For the best results, four 28-minute non-invasive treatments over the course of two weeks are recommended. The EMSCULPT platform delivers the highest amount energy in the treatment area resulting in the strongest muscle contractions induced by non-invasive device on the market.³ For more information on all EMSCULPT applicators and to find a physician near you, please visit www.bodybybtl.com. 

About BTL

Founded in 1993, BTL has grown to become one of the world’s major manufacturers of medical and aesthetic equipment. With 1,800 employees located in more than 55 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women’s intimate health and wellness. BTL’s brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

1. Measured at the coil surface, data on file.
2. https://sciencenordic.com/researcher-zone-sweden/incontinence-affects-more-than-200-million-people-worldwide-so-why-isnt-more-being-done-to-find-a-cure/1454073
3. Average induced current for abdomen, buttocks and leg therapies, data on file.