RF & HIFEM+ for

RF & HIFEM+ for

MORE MUSCLE LESS FAT

Two therapies in a single procedure. The abdomen is the #1 area patients wish they could sculpt and build muscle.

 

 BUILD MUSCLE
SCULPT YOUR BODY

92% of people say feeling strong and powerful is important to them.

SAY NO
TO INCONTINENCE

Women with undiagnosed incontinence report loss of self-confidence in 54% of cases.

TONED.
NOT TEXTURED.

Cellulite isn't a condition for only the overweight. 90% of women have cellulite.

  

 LOVE THE SKIN
YOU ARE IN

At 20, collagen production will decline by 1% per year. Skin thickness roughly 7% every 10 years.

Tired Of The Got To Go Feeling?


Pelvic floor muscles are the layer of muscles that support the pelvic organs and span the bottom of the pelvis. Strong pelvic floor muscles gives you control over your bladder and bowel. Weakened pelvic floor muscles mean your internal organs are not fully supported and you may have difficulty controlling the release of urine.

News

/PRNEWSWIRE/

SHAPE Announces Winners of 2021 Beauty Awards

Dermatologists, Fitness Pros and SHAPE Editors Select the Best New Beauty Products for Active Lifestyles. The Best of Derm Picks Body Treatment: Emsculpt NEO
/PRNEWSWIRE/

SHAPE Announces Winners of 2021 Beauty Awards

Meredith Corporation's (NYSE: MDP) SHAPE announced the 83 top new beauty products in the 2021 SHAPE Beauty Awards, spanning categories of makeup, hair, body, face, and dermatologist picks. Since 2003, the annual Beauty Awards have been an essential resource for wellness-minded women who are equally committed to their beauty and workout routines. The 2021 Beauty Awards are available in SHAPE's October issue, on sale September 10 and at shape.com/beautyawards now.

"The makeup, hair, body, and skin care in this year's Beauty Awards go above and beyond for the active lifestyles that our readers lead. We've selected the lip balm that keeps us hydrated throughout the 5:00 a.m. winter trail run, the dry shampoo that works so well that you can skip a wash after Pilates, and more innovative buys that fit seamlessly into beauty and workout routines," said Editor in Chief Liz Vaccariello.

SHAPE's Beauty Awards highlight the products that stand up to an active, anything-goes lifestyle. Each winning beauty product has been tested by the SHAPE Squad, a group of fitness- and beauty-minded staffers, wellness pros and dermatologists. This group sifts through hundreds of new products launched in the previous year to highlight the top picks that create this cumulative guide. Winners have the opportunity to be a part of SHAPE's coveted Beauty Lab Box, which includes dozens of editor-approved products from top beauty and wellness brands at one affordable price. The third edition of the box is launching later this year in time for the holiday season.

The full list of SHAPE's 2021 Beauty Awards can be read below and online at shape.com/beautyawards now.

The Best of Makeup

  • Powder: SeneGence Translucent Loose Powder
  • Concealer: CoverGirl Outlast Extreme Wear Concealer
  • Waterproof Mascara: Dior Diorshow Iconic Overcurl Waterproof Mascara
  • Foundation: Fenty Beauty Eaze Drop Blurring Skin Tint
  • Powder Blush: Laura Geller Baked Blush-n-Brighten Marbelized Blush
  • Lip Balm: EleVen by Venus Williams
  • Mascara: Lawless The One and Done Long-Wear Volumizing Mascara
  • Tinted Multibalm: Jones Road Miracle Balm
  • Brow Gel: Kosas Air Brow Tinted Volumizing Treatment Gel
  • Cream Blush: Saie Dew Blush
  • Eyeliner: Stila Stay All Day Dual-Ended Waterproof Liquid Eye Liner
  • Eye Shadow: Beautycounter Lid Glow Cream Shadow
  • Bronzer: Makeup by Mario Soft Sculpt Shaping Stick
  • Lip Gloss: About-Face Light Lock Lip Gloss
  • Lipstick: Lancôme L'Absolu Rouge Drama Ink Liquid Lipstick
  • Primer: Urban Decay All Nighter Ultra Glow Face Primer

The Best of Hair

  • Color Enhancer: Schwarzkopf Color Boost
  • Smoothing Shampoo and Conditioner: Herbal Essences Smooth Rose Hips Shampoo and Conditioner
  • Dry Shampoo: Living Proof Perfect Hair Day Advanced Clean Dry Shampoo
  • Brush: WetBrush Refresh & Extend Paddle Detangler
  • Hair-Growth Treatment: BosleyMD Hair Regrowth Treatment
  • Scalp Scrub: Innersense Organic Beauty True Enlightenment Scalp Scrub
  • Color-Treated Shampoo & Conditioner: Love Beauty and Planet Aluminum Refillable Murumuru Butter & Rose Shampoo and Conditioner
  • Curl Enhancer: Ouidad Coil Infusion Give a Boost Styling + Shaping Gel Cream
  • Strand Smoother: OGX FrizzFree + Keratin Smoothing Oil Miracle Gloss Spray
  • Hair Spray: Nexxus Weightless Style Ultra Fine Hair Spray
  • Moisturizing Shampoo & Conditioner: Monday Haircare Moisture Shampoo and Conditioner
  • Co-Wash: Matrix Total Results A Curl Can Dream Co-Wash
  • Mask: Olaplex No. 8 Bond Intense Moisture Mask
  • Blowout Styler: IGK Good Behavior Spirulina Protein Smoothing Blowout Balm
  • Leave-In: Odele Leave-in Detangling Tonic
  • Volumizer: Revitalash Cosmetics Volume Enhancing Foam
  • Tool: T3 Airebrush Duo

The Best of Body

  • Lotion: Olay Firming Body Lotion With Collagen
  • Foot Treatment: Dr.'s Remedy Fearless Foot Finisher Therapeutic Foot Balm
  • Deodorant: Type: A Aluminum Free Deodorant
  • Mist: Alo Yoga Magnesium Reset Spray
  • Nail Treatment: Olive & June Nail Strengthener
  • Antiperspirant: Secret Refillable Invisible Solid Antiperspirant & Deodorant
  • Hand Wash: Dial Complete Clean + Gentle Foaming Hand Wash
  • Wash: Degree Maximum Recovery Body Wash & Soak
  • Oil: Vaseline Illuminate Me Shimmering Body Oil
  • Teeth Whitener: Crest Whitening Emulsions With Built-In Applicator
  • Fragrance: Nest New York Perfume Oil
  • Sunscreen: Native Mineral Sunscreen SPF 30
  • Treatment: Mutha Body Contour Serum
  • Hand Cream: Jergens Ultra Healing+ Hand and Body Cream
  • Mouthwash: Hello Products Naturally Healthy Mouthwash Refill Pouch
  • Nail Polish: Nails Inc. Plant Power Plant-Based Polish
  • Mask: Kopari Pink Soufflé Body Mask

The Best of Face

  • Cleanser for a Deep Clean: Renée Rouleau Mint Renewal Cleanser
  • Acne Treatment: Burt's Bees Targeted Spot Treatment
  • Essence: Elemis Pro-Collagen Marine Moisture Essence
  • Face Tool: Jenny Patinkin Pure Luxury Organic Reusable Sheet Mask
  • Vitamin C: Wander Beauty Sight C-er Vitamin C Concentrate
  • Hair Removal: Versed Instant Gratification At-Home Dermaplaning Tool
  • Night Cream: Cetaphil Healthy Radiance Renewing Cream
  • Retinol Serum: Clinique Smart Clinical Repair Wrinkle Correcting Serum
  • Dark Spot Treatment: Paula's Choice Clinical Discoloration Repair Serum
  • Exfoliant: CeraVe Skin Renewing Nightly Exfoliating Treatment
  • Firming Serum: Alpyn Beauty Wild Nettle & Niacinamide Firming Serum
  • Micellar Water: Mary Kay Micellar Water
  • Hyaluronic Acid: FaceGym Hydro-Bound Daily Serum
  • Sunscreen Stick: MDSolarSciences Solar Stick Tinted SPF 40
  • Eye Cream: Neutrogena Rapid Firming Peptide Multi Action Eye Cream
  • Day Cream: Uncommon Beauty Daily Water Cream
  • Sunscreen: Le Prunier Plumscreen
  • Makeup Remover: Farmacy Sweet Apple Clean Makeup Melting Cleansing Balm
  • Oil: Kate McLeod Face Stone

The Best of Derm Picks

  • Cleanser: Epionce Lytic Gel Cleanser
  • Tinted Moisturizer: Alastin Skincare Hydratint Pro Mineral Broad Spectrum Sunscreen SPF 36
  • Peel: Glo Skin Beauty HydraBright AHA Glow Peel
  • Sunscreen for Body: Vacation Classic Lotion SPF 30
  • Sunscreen for Face: La Roche-Posay Anthelios Mineral SPF 30 Moisturizer + Hyaluronic Acid
  • Eye Cream: SkinBetter Science EyeMax AlphaRet Overnight Cream
  • Neck Cream: SkinMedica Neck Correct Cream
  • Night Cream: PCA Skin Hyaluronic Acid Overnight Mask
  • Body Wash: Dove Care & Protect Antibacterial Body Wash
  • Body Scrub: Differin Acne Clearing Body Scrub
  • Body Treatment: Emsculpt NEO
  • New Filler: The RHA Collection
  • Microneedling Treatment: Vivace Fractional Micro Needle RF
  • Scalp Treatment: HydraFacial Keravive

ABOUT SHAPE
SHAPE serves as the definitive resource for the woman who leads an active lifestyle. Through our magazine, website, social platforms, and experiences, we deliver science-backed information, inspiring stories, and a proven roadmap to navigate the journey to her goals. We understand her, we motivate her, and we speak to her directly in a trusted, friendly voice—about the race she trains for, the cooking class she wants to try, the adventure trip she goes on, the workout trend that piques her interest, the new skin care routine she has been searching for. With SHAPE, she has the tools and motivation to stay active, healthy, and happy—today and every day. SHAPE's encouragement and backing of expert editors and contributing board of advisors helps her to shape her biggest and boldest life.

SOURCE Meredith Corporation

/PRNEWSWIRE/

BTL Reaches Patent Settlement with ABBVIE

BTL Industries—a leading manufacturer of innovative aesthetic products—announced today that the company has resolved its patent infringement claims against ABBVIE related to BTL's muscle stimulation technology.
/PRNEWSWIRE/

BTL Reaches Patent Settlement with ABBVIE

BTL Industries—a leading manufacturer of innovative aesthetic products—announced today that the company has resolved its patent infringement claims against ABBVIE related to BTL's muscle stimulation technology.

Under the terms of the settlement agreement, ABBVIE will pay BTL an undisclosed payment. The details of the agreement are confidential and will not be disclosed.

All litigation pending between the parties will be dismissed.

"We are very pleased with the outcome of this settlement," said Ron Borsheim, VP of Business Development. "BTL will continue to vigorously defend BTL patents and our customers' investment into the Emsculpt family of products."

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and Exilis. Additional information can be found at www.bodybybtl.com.

Bella Magazine

BELLA Magazine’s Annual Hamptons Cover Party at Southampton Social Club

During the event attendees were granted an opportunity to try the fantastic new EMSCULPT NEO. Notable attendees included Star Jones, workout guru Nikki Walter-Nemickas, Philip Greenwald of HiWave, author Leesa Rowland, and talk show host Ann Liguori.
The Sun

'EXCITED FOR RESULTS!' RHONJ star Teresa Giudice’s daughter Gia, 20, visits plastic surgery center after she’s slammed for ‘changing her face’

REAL Housewives Of New Jersey star Teresa Giudice's daughter Gia got a body shaping procedure done at a plastic surgeon on Monday.
Vogue

Beyond Kegels: The Pelvic Floor Is Finally Getting the Attention It Deserves

Dermatologist Dr. Lisa Airan reports that Emsella has been significantly improving quality of life for the postpartum patients at her New York practice. “Emsella’s intense muscle contractions cause fast pelvic floor strengthening and muscle re-education, resulting in relief of incontinence symptoms,” says Airan. When used in conjunction with Emsculpt, for a “core to the floor” effect, the combination therapy has been successful at addressing both incontinence and moderate diastasis recti.
Chicago Tribune

Things to Do in Chicago in August

Fitness enthusiasts unite: There weren’t many reasons to get up and move during 2020, so get ready to make up for lost time. Wells Street is closed to offer demos, advice, and workouts while enjoying healthy food options from local restaurants, giveaways, and live DJ sets. The Emsculpt bus has been traveling the United States giving free demos and it’s stopping by Friday for guests to experience all the rage.
HITC

DEMI ROSE REVEALS SECRET TO HER FLAWLESS ABS WITH EMSCULPT MACHINE LEAK ON INSTAGRAM

Model and influencer Demi has a large following of 17 million followers on Instagram, where she has just showed off a new toning machine on her story.
NY Post

Quick-fix secrets of Hollywood’s hottest bodies: How you can try them

To further target her abs, she added on two weeks of biweekly sessions of Emsculpt Neo at a total cost of $3,000.
US Magazine

Paulina Porizkova Says ‘Reverse Aging’ Isn’t Possible: ‘I Do Not Want to Fight Myself Every Day

Not only has she tried hydra facials, EmSculpt, a skin tightening treatment, and a plasma pen treatment, she also takes her followers along for the ride.
NY Post

From Demi Moore to Jennifer Lopez: How these celebs stay sexy after 50

At 56, sexy supermodel Paulina Porizkova, 56, rocks a two-piece string bikini, and throws shade to critics.
E! Online

Amelia Hamlin shares her essentials for flawless summer skin

To cap off her guide to flawless summer skin, Amelia goes to LA-based Le Jolie Spa to get Emsculpt Neo and Forma treatments.
Beauty Crew

The new age beauty treatments taking off right now

What if we told you that you could lie perfectly still and reap the rewards of a flat stomach-inducing core workout at the same time? Well, you’re in luck, because that’s exactly what we are telling you. Don’t trust us? Here’s what the experts have to say about Emsculpt, the latest body-sculpting technology that’s got the beauty world buzzing.
The Sun

'AMAZING RESULTS' Jersey Shore’s Angelina Pivarnick undergoes ‘fat-burning’ liposuction procedure on tummy after plastic surgery makeover

The Jersey Shore star shared she was on her fourth session of Emsculpt and that she "definitely saw results so far." She added the procedure was "worth the hype" and she's had "amazing results." Angelina wrote over another snap: "So far amazing results. Today is session #4, and my tummy is flatter!!! I even see crazy definition. More pics to follow when I get home."
AEDIT

How To Tighten Your Stomach Skin After Weight Loss

The fat may be gone, but loose and/or excess skin is often left in its place. So, what’s the best way to treat it? The AEDITION asked the experts.
WSJ

Is This the End of Cellulite?

New treatments claim to offer fixes for a longstanding beauty gripe, but do they really work? And, as our attitudes toward cellulite change, do we really care?
Goop

The Body-Shaping Secret

Top New York dermatologist Bruce Katz, MD, of JUVA Skin and Laser Center, says his clients usually see results after their fourth session (an initial treatment program involves four sessions, spaced a week apart). “They continue to see improvement for up to six months afterward,” he says. “I find many patients are inspired by the results, which they’re then motivated to maintain with a clean diet and exercise.” “It’s true,” agrees the editor. “I started noticing that my favorite slip dress fit better after the fourth treatment. “And this is weird, but I feel like I can hold a plank longer when I’m working out.”
NewBeauty

8 Things a Plastic Surgeon Wants You to Know About a ‘Mommy Makeover’

A tummy tuck doesn’t build muscle, it helps restore the flatness and tightness of the muscles where the stretched gap has developed between the muscles during pregnancy and weight gain and weight loss, but the HIFEM technology of EmSculpt Neo is able to actually build muscle and destroy even more fat on top of what a tummy tuck can do, on top of what liposuction can do.
/PRNEWSWIRE/

Lawsuit Alleges Illinois Based Clinic Misleads Consumers by Falsely Advertising Emsculpt Procedures

BTL Industries today filed a lawsuit in the United States District Court for the Northern District of Illinois against Pinky Promise Beauty for false advertising, unfair competition, false designation of origin, copyright and trademark infringement.
/PRNEWSWIRE/

Lawsuit Alleges Illinois Based Clinic Misleads Consumers by Falsely Advertising Emsculpt Procedures

BTL Industries today filed a lawsuit in the United States District Court for the Northern District of Illinois against Pinky Promise Beauty for false advertising, unfair competition, false designation of origin, copyright and trademark infringement. BTL, along with its affiliates, is the inventor, developer, and manufacturer of the Emsculpt family of products for non-invasive muscle toning and fat reduction.

Pinky Promise promotes aesthetic procedures under BTL's federally registered trademarks and copyrighted materials, and misleads its customers into believing that the treatments offered by the clinic are genuine and patented treatments with the Emsculpt device. In the complaint, BTL alleges that Pinky Promise offers sham procedures using non FDA cleared products that may have been illegally imported into the US, and falsely markets these procedures to pass off as treatments using a genuine Emsculpt device, leading to customers' dissatisfaction and harm to the Emsculpt brand. This complaint is the first of several that will be filed against clinics that are falsely advertising non genuine Emsculpt treatments.  

The Emsculpt's HIFEM technology represents a breakthrough therapy to treat muscles non-invasively, and over the past three years it has widely become a therapy of choice for many customers seeking a non-invasive improvement of appearance. The technology has received several US FDA clearances, and it is covered by over 20 patents.

"We pride ourselves on designing such a powerful and popular technology," said Ron Borsheim, VP of Business Development. "With well over a dozen clinical studies, our Emsculpt family of products are appreciated by both physicians and their customers for their safety and efficacy. We call on patients not to be confused with fraudulent and misleading advertising and only look for genuine Emsculpt or Emsculpt NEO providers."

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

InStyle

The New Anti-Aging Glossary: Every Term to Know, From Buzzy Ingredients to the Latest in Tech and Treatments

[I typically recommend] two treatments a week for two weeks. Results will last over a year, and there are no side effects”. “Emsculpt Neo uses magnetic fields, however it also adds radio frequency, which helps muscles to be more efficient at contracting. It builds more muscle and removes more fat. It's about 30% more fat removal and builds 25% more muscle compared to the original EmSculpt.” - Dr. Bruce Katz
AEDIT

Coming Of Age: The Best Procedures For Men To Consider After 50

“Emsculpt® is also a great non-invasive body treatment for body contouring and muscle building and toning,” Dr. Shafer says. It can be used on the abs, arms, buttocks, thights — basically all the areas you wouldn’t mind bulking up a bit.
Los Angeles Magazine

From Vibrating Chairs to Laser Treatments, Women’s Sexual Wellness Is Booming

One of the newer medical contraptions to hit the market is getting rave reviews. Used in high-end doctors offices across the city, the Emsella chair is designed to strengthen their pelvic floor, but has gained a reputation for doing a bit more.
Bustle

7 Summer Skin Care Trends That Are About To Be Everywhere

While body care has slowly but steadily been rising, summer is the season of showing off glistening limbs and supple skin — which is why Engelman says body treatments are a huge deal right now. This year, she has seen people turning to in-office treatments like Emsculpt NEO —30-minute radiofrequency procedure that eliminates fat cells and builds muscle.
Heathline

6 Beauty Treatments Worth Splurging On This Summer

While it’s fine to continue snuggling up in sweatpants or tossing your hair up in a messy bun instead of breaking out the hair dryer, here are some ways to treat yourself if you’re looking to get your usual hair-and-grooming groove back.
Haute Beauty

Want To Feel Confident In Your Skin? Try QWO And Emsculpt NEO

Emsculpt NEO focuses on what no other non-surgical body contouring technology does—your muscles. Typically overlooked by other contouring treatments, muscles are a vital element of a sculpted abdomen or behind – and the beauty of receiving Emsculpt NEO is that it not only eliminates excess fat but works to strengthen and boost your muscles.
AEDIT

Coming Of Age: The Best Procedures For Men To Consider In Their 30s

As Dr. Shafer mentioned, the natural slowing of the metabolism many men experience in their thirties may lead to the so-called dad bod. “Men are seeing their once fit bodies from their twenties morph away, losing definition and muscle tone,” he says. Looking for a non-surgical alternative? Emsculpt® for muscle building is a very popular and effective treatment.
DailyMail

From crystal-infused water bottles to online workouts that you'll actually WANT to do, 10 top wellbeing brands that will ensure you look and feel your best this summer

Core to floor therapy is the first (preventative and corrective) solution to address the whole core. This means strengthening and toning not just your abs...
Allure

5 Popular Post-Vaccine Procedures, According to Plastic Surgeons and Dermatologists

"We are really busy with body-sculpting and body-shaping procedures in my practice, right now," says board-certified dermatologist Paul Jarrod Frank, who is based in New York City. Frank defines body-shaping treatments as technology and device-driven, like EmSculpt, while body-sculpting is the more invasive liposuction or laser option.
InStyle

Tone Up in Time for Summer with Emsculpt Neo

We’re focusing on how to get back into shape quickly and effectively with the help of Emsculpt Neo. Now that sunny skies and beach days are on the horizon, it’s the perfect time to reap the rewards of this revolutionary treatment and embrace a healthy home workout regimen to sculpt and tone your body for the summer days ahead.
/PRNEWSWIRE/

BTL to Unveil Proprietary Studies and Clinical Data at American Society for Laser Medicine & Surgery's Annual Conference

The brand is set to give nine presentations at this year's 40th annual conference
/PRNEWSWIRE/

BTL to Unveil Proprietary Studies and Clinical Data at American Society for Laser Medicine & Surgery's Annual Conference

BTL, the authority in non-invasive aesthetic and wellness therapies, announced today that nine studies have been accepted for presentation at the 40th Annual Conference of the American Society for Laser Medicine & Surgery (ASLMS). The virtual meeting takes place May 15th and 16th. The brand plans to share abstracts linked to their latest groundbreaking, award-winning technology – Emsculpt NEO.

Tentpole Emsculpt Neo abstracts include a long-term multi-center sham-controlled trial, as well as the activation of myosatellite cells and muscle hypertrophy study. Further, BTL Aesthetics is expected to share information on how to better amplify Emsculpt outcomes through combination therapy.

"BTL is committed to pushing the frontiers of new innovations in the aesthetic and wellness categories," shared Ron Borsheim, Vice President of Product Development. "Patient satisfaction and outcomes are paramount  to our success. We're looking forward to sharing our latest findings with the esteemed attendees of ASLMS and being the driving force behind the ongoing evolution of the aesthetic and wellness categories," added Mr. Borsheim.

The brand will also be highlighting its continued expansion within the Women's Health category. A long-term study showcasing impressive results of Emsella for urinary incontinence and sexual function will be presented. Additionally, the brand will host a workshop on the HIFEM product roadmap.

Brand presentations during the ASLMS conference will include:

FACULTY PRESENTATIONS:

Dr. Diane Duncan - Emsculpt + Emtone combination (Taut & Toned)
Combination Treatment for Buttock and Abdominal Remodeling and Skin Improvement Using HIFEM procedure with Simultaneous Delivery of Radiofrequency and Targeted Pressure Energy

Dr. Melanie Palm - Emsculpt NEO - Outer Thighs
Simultaneous Emission of Synchronized Radiofrequency and HIFEM energy for Treatment of Lateral Thighs: Interim results of the MRI Multicenter Study

Presenter: Dr. Bruce Katz
Technology: Emsculpt NEO - US Study
Novel Technology with Simultaneous Emission of Radiofrequency and HIFEM Fields for Abdominal Body Shaping: Long Term Multi-center Sham-controlled Randomized Trial

Presenter: Dr. Yael Halaas
Technology: Emsculpt NEO - Muscle Histology
Activation of myosatellite cells and muscle hypertrophy by a novel technology utilizing simultaneous emission of radiofrequency and HIFEM procedure: Fluorescent microscopy facilitated detection of NCAM/CD56

Presenter: Dr. Carolyn Jacob
Technology: Emsculpt NEO - MRI Study
Long Term Efficacy Assessment of Novel Technology Utilizing HIFEM and Radiofrequency in Simultaneous Manner for Abdominal Remodeling: MRI Evidence of Subcutaneous Fat Reduction and Muscle Toning

Presenter: Dr. Mariano Busso
Technology: EMTONE
Concurrent Use of Radiofrequency and Targeted Pressure Energy in Single Applicator For Treatment of Cellulite: 6-Month Follow-Up

Presenter: Dr. Joseph Berenholz
Technology: EMSELLA
HIFEM Procedure for Improvement of Urinary Incontinence and Female Sexual Function: 9-month perspective

TECH CONNECT SESSION:

Presenter: Dr. Bruce Katz
The simultaneous combination of synchronized radiofrequency with HIFEM - Clinical Review

Presenter: Dr. Robert Weiss: 
Synchronized RF with HIFEM for Body Contouring - Histological Review

BTL Workshop:

Presenter: Dr. Bruce Katz/ Dr. David Goldberg:
HIFEM: Past, Present, and Future
The American Society for Laser Medicine and Surgery Inc. (ASLMS) has the ultimate responsibility for the planning, development and content of continuing education programs and presentations, including those highlighted above. BTL did not direct content or influence the planning or implementation of the ASLMS 40th Annual Conference. The spontaneous opinions expressed by speakers and participants during these activities belong to those individuals. 

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

/PRNEWSWIRE/

BTL Celebrates The Return Of National Emsculpt Week On May 16th

A nationwide week of awareness, celebration and giving back to COVID-19 frontline workers
/PRNEWSWIRE/

BTL Celebrates The Return Of National Emsculpt Week On May 16th

BTL Aesthetics, the authority in non-invasive body sculpting therapies, is thrilled to announce the return of National Emsculpt Week. This holiday was added to the official National Day Calendar in 2019 and is scheduled to occur May 16 through May 22, 2021.

During the official week, BTL will engage providers while giving back to 250 first responders and healthcare workers.  This commitment was inspired by the desire to use Emsculpt treatments to reinvigorate those who stood and fought on the front lines of the COVID-19 pandemic. BTL will also host a competition amongst Emsculpt providers which encourages them to engage with one another and their local communities. In total, more than $950k+ in prizes and compensated treatments will be provided.

"There is no better way to celebrate National Emsculpt Week than to give back to those who fought long and hard to keep us all healthy and safe during the pandemic," said John Ferris, Vice President of US Marketing. "We're beyond honored to work with our partners in order to help first responders rejuvenate their bodies while allowing them to continue serving our communities in need, through our BTL Cares program."

When launched, in 2018, the Emsculpt therapy was the world's first and only treatment to use HIFEM technology to build muscle and sculpt the body in a 30-minute session. The newly launched Emsculpt NEO, 2020, expanded upon its predecessor's capabilities by simultaneously delivering heat and magnetic energy. The result is more fat reduction and more muscle growth than any single gold standard product. Clinical studies have shown that on average, patients experience a 30% fat reduction and 25% increase in muscle mass. In addition, Emsculpt Neo users achieve the equivalent of 12-16 weeks of high intensity interval training (HIIT) in just 4 sessions.

For more information on the Emsculpt and Emsculpt NEO treatments and BTL Aesthetics, please visit www.bodybybtl.com or visit BTL Body Boutiques located in New York City (3 Great Jones St.) and in Beverly Hills (373 North Bedford Drive).

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and BTL Exilis ULTRA,. Additional information can be found at www.bodybybtl.com.

/PRNEWSWIRE/

BTL Aesthetics Launches First Of Its Kind, Stand-Alone Brick And Mortar Location

The BTL Body Boutiques, located in New York City and in Beverly Hills, are key access points for the medical community.
/PRNEWSWIRE/

BTL Aesthetics Launches First Of Its Kind, Stand-Alone Brick And Mortar Location

BTL Aesthetics, the authority in non-invasive body contouring therapies, is thrilled to announce the launch of their first two brick and mortar storefronts – the BTL Body Boutique – located in the NoHo neighborhood of New York City as well as in Beverly Hills in Los Angeles. The BTL Body Boutique officially opened its New York doors today and its Beverly Hills location opens on May 6.

 

The first-of-its-kind location will act as an immersive storefront offering medical aesthetic professionals a one-stop shop. BTL representatives will be onsite to provide hands-on education and training, show product demonstrations, as well as sell BTL devices. These unique storefronts allow for direct interaction between BTL professionals and the medical aesthetics community in a safe, COVID-compliant environment. Connecting and fostering the larger BTL community is paramount for the brand, and these spaces have been designed to accommodate nights of beauty, where the medical community is encouraged and welcomed to host influencers and additional members of the media. This will be an opportunity for doctors to have a larger space to connect with patients, peers, and VIPS which is typically challenging in smaller clinic settings.

The showroom-like spaces features the brand's award-winning technologies, including EMSCULPT, EMSELLA, EMTONE, Exilis ULTRA, and the brand's latest innovation: the EMSCULPT NEO, a groundbreaking therapy that targets fat while building muscle using RF and HIFEM.

"Having a physical location that will house product and offer training and education will be an innovative resource to the industry," says Scott Mills, Vice President of Sales. "This tool will be invaluable in continuing to deepen the relationships with our partners."

"We always look to lead by breaking barriers and thinking out of the box, which is why we are proud to be the first aesthetics device brand to offer a space that covers every touchpoint from education to final sale," explains John Ferris, Vice President of US Marketing. "BTL Aesthetics strives to build and foster a community. For us it goes beyond the therapies we create. A brick and mortar piece was so important as it offers us more opportunities to have valuable facetime with those who are part of the larger BTL community."

The first official BTL Body Boutiques are located at 3 Great Jones St. in New York and at 373 North Bedford Drive in Beverly Hills. For more information on BTL Aesthetics and the BTL Body Boutique, please visit www.bodybybtl.com.

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and EMSCULPT NEO. Additional information can be found at www.bodybybtl.com.

Haute Living

The Cellulite Fight: The Odds Just Turned In Your Favor!

EMTONE has been shown to initiate a cascade of therapeutic responses, including creation of collagen to thicken and strengthen the dermis, and increase lymphatic and blood circulation. Clinical studies demonstrate that EMTONE is 64% more effective than standalone cellulite treatments for building elastin, and 59% more effective for building collagen.
DailyMail

Paulina Porizkova reveals treatment she is doing to improve her SEX LIFE: a vibrating chair that produces Kegel-like contractions in one session

Paulina Porizkova has revealed that her sex life has been given a boost by a vibrating chair that stimulates the pelvic floor muscles in a way that is equivalent to doing thousands of Kegel exercises in just one session. The device is intended to restore weak pelvic floor muscles and treat urinary incontinence in women through electromagnetic stimulation, but Paulina pointed out it has also helped increase her sexual pleasure.
RealSelf

Beauty in Focus: Body Contouring with Emsculpt and Emsculpt Neo

Dr. Jennifer Berman reveals who makes a good candidate for Emsculpt and Emsculpt Neo—two treatments that use high intensity focused electro-magnetic energy to build muscle and burn fat. You’ll learn about the results you can expect from in-office body contouring procedures.
/PRNEWSWIRE/

BTL Aesthetics Wins Five New Awards For Emsculpt NEO, Emsculpt And Emsella

The leader in non-invasive body contouring therapies continues to be globally recognized for leading in treatment innovation and performance. BTL Aesthetics, is proud to announce multiple award wins from best in class aesthetic publications. Emsculpt Classic, Emsculpt NEO, and Emsella were all declared winners.
/PRNEWSWIRE/

BTL Aesthetics Wins Five New Awards For Emsculpt NEO, Emsculpt And Emsella

BTL Aesthetics, the authority in non-invasive body contouring therapies, is proud to announce multiple award wins from best in class aesthetic publications. Emsculpt Classic, Emsculpt NEO, and Emsella were declared winners in the following awards series:

  • Dermascope (February 2021): Dermascope Magazine is a leading educational resource and trade journal for skincare professionals. This year 78,000 licensed aestheticians and professionals selected their favorite products, procedures, and physicians and the traditional Emsculpt therapy was named the winner of the 2020 Aestheticians Choice Award for Favorite Body Sculpting Device.
     
  • NewBeauty (April 2021): NewBeauty is a leading beauty publication focused on the latest advancements in products, treatments, and cosmetics procedures. NewBeauty named Emsculpt NEO as winner of the Best Muscle Toner + Fat Reducer category and the Emsella as the winner of the Best Intimate Health Treatment in the In-Office Treatments category.
     
  • InStyle (May 2021): InStyle Magazine is a world-renowned beauty, fashion, and lifestyle magazine. InStlye named the new Emsculpt NEO the Best Body Sculpting Treatment in their annual Best Beauty Buys awards. These awards are selected in partnership with industry-leading dermatologists.
     
  • Shape (May 2021): Shape is a leading American fitness publication. Shape announced Emsculpt NEO as a winner of the 2021 Skin Awards.

"BTL Aesthetics is globally renowned for its continually disruptive technologies. We are proud to see our innovations be recognized as leaders in their respective categories" said John Ferris, Vice President of US Marketing. "We are especially excited to see our latest launch, the Emsculpt NEO, gain this level of momentum so soon after coming to the market. It is through moments such as these and the trust our partners put into our products, that inspire us to continue driving the needle of innovation within this space."

Additionally, providers are able to see and learn more about the winning devices at BTL Aesthetics' storefront locations in New York City (in the NoHo neighborhood) and in Los Angeles (in Beverly Hills).

For more information on BTL Aesthetics and their line of products please visit www.bodybybtl.com.

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

InStyle

Experts Call These the Most Cutting-Edge Aesthetic Treatments

Best Body Treatment: Emsculpt Neo. What if we told you that you could simulate 20,000 crunches in just 30 minutes with this popular non-invasive procedure? "It can be applied to the abdomen, buttocks, arms, and calves to simultaneously reduce fat and tone muscle," explains Dr. Engelman. "On average, patients experience a 25% growth in muscle volume and 30% reduction in fat."
Haute Living

Top 5 Aesthetic Procedures From Our Haute Beauty Experts

Emsculpt Neo is the first and only non-invasive body shaping device that provides simultaneous fat elimination and muscle building in a combined 30-minute session. This advanced “NEO” version of the already hugely successful original Emsculpt muscle-building device is an even better treatment option including radiofrequency for fat and high-intensity electromagnetic energy for muscle building. Multiple studies have shown the end result is more fat reduction (30%) and increased muscle growth (25%) on average than any other gold-standard product.
NY Post

This non-invasive treatment can strengthen your whole core and improve your sex life

BTL’s Core to Floor therapy makes it possible for those who lead busy lives to easily keep up with their core and pelvic floor strengthening. By focusing on a whole core solution, Core to Floor therapy can lead to improved strength, balance and posture, relieve urinary incontinence, and potentially alleviate back discomfort — it may also improve sexual satisfaction among men and women.
RealSelf

8 Procedures Doctors Say Everyone’s Requesting for Post-Lockdown Rejuvenation

Emsculpt Neo, to quickly tighten and tone the body. The fact that our reemergence into society coincides with warmer weather has everyone scrambling to improve the appearance of not only their faces but also their bodies, says Dr. Akhavan. Emsculpt Neo touts a combination of muscle-building electromagnetic energy and radiofrequency, to destroy fat.
NewBeauty

NewBeauty Awards: In-Office Treatments

BEST MUSCLE TONER + FAT REDUCER  - “Clinical studies have shown that Emsculpt NEO increases muscle mass by 25 percent and reduces fat by 30 percent. Patients really love this treatment, especially in this time where we’re less active. Creating and maintaining a strong core is critical for overall health and permeates almost all aspects of wellness.” —Dr. Dendy Engelman
BEST INTIMATE HEALTH TREATMENT - We call Emsella “the kegel throne” because as you sit on it, it sends painless zaps of electromagnetic energy through your clothes and into your pelvis, causing 11,200 contractions in less than half an hour. It’s a total game changer for women suffering from urinary incontinence.
The Blast

Audrina Patridge Channels Her 'Inner Moana' In Breathtaking Floral Dress

Well, we are guessing she doesn't sit around eating chips on the couch like the rest of us -- but, she also recently shared a video of herself receiving a treatment called, 'EmSculpt' which apparently shreds your mid-section! "You guys, the EmSculpt Neo is SUCH a game changer! If you’ve ever felt like all the crunches in the world aren’t showing results, you need to try the #EmSculptNeo. It’s like doing 20,000 crunches…but you don’t have to move a muscle!
US Magazine

Nikki Bella Shows Off Her Abs After Giving Birth, Says She’s ‘Almost Back to Her Pre-Baby Body’

Mom mode! Nikki Bella has been working hard to get back to her pre-baby body after giving birth in July 2020 and it shows. The former WWE personality, 37, showed off her abs via Instagram on Thursday, March 11, and shared the secret to getting into shape. “With healthy eating, increase of workout activity and Emsculpt Neo this Mama is almost back to her pre baby body!” she wrote.
RealSelf

6 Skin Pros Reveal How They Prep Their Celebrity Clients for Awards Season

Let’s not forget that celebrities want both their faces and bodies to be red-carpet ready. When it comes to the latter, Nurse Jamie, Ibarra, and Dr. Frank all mention Emsculpt Neo as one of the most popular options in the days and weeks right before a red carpet.
Vogue

5 Simple Steps On The Path Back To Your Pre-Lockdown Body

A celebrity best-kept secret, Emsculpt NEO is the most advanced body contouring treatment on the market. Offering the taut, lifted effect offered by regular, rigorous exercise, it’s a brilliant treatment for strengthening the muscles, including the core, arms and legs, while simultaneously reducing fat on the body
Health

Will This “Kegel Throne” Help Your Vagina? Ob-Gyns Answer

Turns out the throne is actually a medical device called the BTL Emsella, a special chair that uses electromagnetic technology to stimulate the pelvic floor muscles. The purpose of the chair is to restore "neuromuscular control" down below in people who have incontinence.
Glamour

5 ways to lose weight without going to the gym

This is a new body sculpting treatment that tones and lifts the abdomen, buttocks, arms and legs. The treatment works by directing highly focused electromagnetic energy to the targeted area. This forces muscles to contract in a way that is not possible through exercise.
New Beauty

Plastic Surgeons Say ‘Now Is the Time’ to Start Body-Contouring Treatments to Prep For Summer

If boosting muscle and reducing fat is your goal, Vero Beach, FL plastic surgeon Alan Durkin, MD relies on the brand-new Emsculpt Neo, calling it the next revolution in nonsurgical body contouring. “We have been using this platform for over three months now and the results are simply fabulous. By increasing muscle mass while simultaneously reducing fat burden, Emsculpt Neo has redefined nonsurgical approaches to body contouring.”
WomenFitness Magazine

Burn Fat and Build Muscle With Non-Invasive Treatments

Non-invasive treatments are more effective than ever, and they might be exactly what you need to build muscle and eradicate stubborn pockets of body fat. Emsculpt treatments are an ideal option for anyone who wants to quickly and safely develop muscles in the core, buttocks, and legs.
Vogue

After Months Away From the Gym, Is the Best Workout No Workout At All?

“After one treatment, I already felt a difference,” Culpo said, endorsing the Emsculpt Neo. It’s the perfect workout for the COVID era, Manhattan plastic surgeon Jennifer Levine, M.D., offered from an adjacent square, cheerfully describing a new crop of sculpting devices that use radio frequency to melt fat while electric currents and electromagnetic waves tone muscles for you—no squats or bird-dogs required. Added Levine, “You can get a treatment in a room alone, and wear a mask!” In America, the pursuit to become our so-called best selves never stops, not even during a pandemic.
Her World

Review: The Body-Contouring Treatment That Gave Me More Muscle And Melted Away Fat In 30 Mins

You may have heard of Emsulpt. Well, the Neo is its improved, more effective upgrade. Dr Rohan Mendis, founder of Mendis Aesthetics, whose clinic is the first in Asia to offer the non-invasive body-contouring treatment, explains that to look svelte, you need to both build muscle and get rid of the layer of fat that lies on top of your muscles.
App

No need to go under the knife. Tinton Falls doctor aims to make you feel better without surgery

“Many of our procedures take just 20 to 30 minutes, are done without the need for general anesthesia, and patients can typically drive themselves home.”
Mens Health

This Treatment Claims to Give You Abs in Just Four 30-Minute Sessions

There’s nothing more frustrating than working out hard and eating right and not seeing the results you want. There is so much technology that can help you get closer to the results you’re looking for. And one that can help you achieve your aesthetic goals is EmSculpt.
Vents Magazine

Benefits of Body Sculpting

Body sculpting is the procedure of reshaping your body by removing extra fats from the legs, arms, and other parts of the body. In this process, you can easily reshape your body and you can take sessions for body sculpting from any credible website like EmSculpt Neo.
Richmond Magazine

Shape Shifting

If you’re finding it hard this winter to play catch-up at the gym after the holidays and need a boost to get your strength back, you may want to consider Emsculpt.
Marie Claire

How To Get Your Softest, Smoothest Summer Body Yet

Emtone is a device that combines radiofrequency and targeted pressure energy to decrease the appearance of cellulite. It doesn’t hurt, there’s no downtime and most people require just four 20-minute sessions across four weeks. Most compelling: in clinical studies, cellulite was reduced in 93 per cent of cases 12 weeks after the completion of all four treatments.
/PRNEWSWIRE/

Shaquille O’Neal Takes On The Biggest Sunday In Sports with ‘Mercari Presents The SHAQ Bowl’ - The Ultimate Big Game Kickoff Show Live from Tampa on Sunday, Feb. 7

Migos, DJ Diesel, And Superstar Special Guest TBA To Headline The Halftime Show Presented by Pepsi Stronger Together Hosted by Terrell Owens & Chad ‘Ochocinco’ Johnson; Featuring Ezekiel Elliott, Anthony Anderson, Nelly, Tim Tebow, Quavo, Offset, Winnie Harlow, Olivia Culpo, Diplo, Drew McIntyre, The Miz and More Competing in Live Challenges. Plus, an epic live performance from Bryson Tiller presented by Papa John’s. Mercari Presents The SHAQ Bowl Celebrity Challenges Live From Tampa including, "Six-Pack Challenge Presented by Emsculpt Neo" – Witness the celebrity teams duke it out in a sit-up challenge to determine which team has the most grit and which celebrity has the strongest core.
/PRNEWSWIRE/

Shaquille O’Neal Takes On The Biggest Sunday In Sports with ‘Mercari Presents The SHAQ Bowl’ - The Ultimate Big Game Kickoff Show Live from Tampa on Sunday, Feb. 7

The biggest Sunday in sports just got SHAQ sized - Shaquille O’Neal is set to bring his unrivaled game-day energy to millions of living rooms with the ultimate Big Game Sunday Kick-Off Show: Mercari Presents The SHAQ Bowl. Broadcasting live from Tampa in a custom-built SHAQ Bowl stadium on Sunday, Feb. 7, the all-new event will feature athletes, celebrities, and A-list stars across two teams competing in fun and viral challenges to win the first ever SHAQ Bowl Trophy! The live three hour special begins Sunday, Feb. 7 at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

“The Big Game looks pretty different than it has in years past. With no in-person events, I decided to team up with Mercari to create The SHAQ Bowl and connect fans across America on the biggest Sunday in sports,” said Shaquille O’Neal. “We’ve got celebrity fueled viral challenges, plus a superstar musical line-up for our Halftime Show. Be prepared for the most exciting and action-packed kickoff event ever!”

Known as the Big Game Weekend’s most in-demand and buzzed-about event, Shaq’s Fun House returns as The SHAQ Bowl. Hosted by Hall of Famer Terrell Owens, 4x Pro-Bowler Chad “Ochocinco” Johnson, and Sarah Walsh, featuring an unrivaled slate of celebrity guests, SHAQ is inviting America to join him for the biggest kickoff event of all-time.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA, in a one-of-a-kind performance. Plus, Pepsi will present Restaurant Battles, showcasing four local Tampa restaurants live on The SHAQ Bowl competing for a $10,000 grant.

The Corona® brand is bringing beach vibes and game-day excitement to fans at home as The Official Beer and Hard Seltzer of the Shaq Bowl. Papa John’s® is serving up its all-new Epic Stuffed Crust featuring an epic performance from Bryson Tiller presented by Papa John’s.

Fans at home will do what moves them and enjoy a BACARDÍ Coco Conga - The Official Cocktail of The SHAQ Bowl. Plus, get ready for Big Game Analysis Presented by SuperDraft featuring Terrell Owens and Chad Johnson analyzing the game and counting down to kickoff.

Mercari presents The SHAQ Bowl will showcase professional athletes, A-list celebrities, and musical artists in a series of showstopping viral challenges. The full list of participating talent includes:

  • Team Kansas City - Diplo, Ezekiel Elliott, Olivia Culpo, Quavo, Steve-O, The Miz
  • Team Tampa Bay - Anthony Anderson, Drew McIntyre, Nelly, Offset, Tim Tebow, Winnie Harlow

Mercari Presents The SHAQ Bowl Celebrity Challenges Live From Tampa:

  • #PassTheBall Challenge Presented by Mercari - A sports obstacle course that will include football, basketball, golf, and more
  • Celebrity Dodgeball - Prepare The ultimate game of celebrity dodgeball
  • Hot Wing Challenge - SHAQ will find out who can handle the heat in this hot wings battle
  • Tug-of-War Presented By JCPenney - The biggest battle of strength will be officiated by Shaquille O’Neal
  • Dance Challenge Presented by Aéropostale - SHAQ will serve as a judge when the teams bring their swagger to the dance floor
  • Six-Pack Challenge Presented by Emsculpt Neo – Witness the celebrity teams duke it out in a sit-up challenge to determine which team has the most grit and which celebrity has the strongest core
  • Sauce Showdown Presented by Skillshare - Bring “all the boys to the yard” with a game day skill test led by famed “Milkshake” R&B singer and chef Kelis
  • Surf’s Up Challenge Presented by Nautica - An ocean-inspired challenge to test which team can last the longest on a mechanical surfboard.

In addition to the celebrity challenges, Shaquille O’Neal will join in on the fun with one very special challenge:

  • SHAQ vs Bryson The #EpicStuffs Challenge Presented by Papa John’s - An epic race between SHAQ and Bryson Tiller in Papa John’s Epic Stuffed Chair, the ultimate sports-watching seat to enjoy the new Epic Stuffed Crust Pizza.

Mercari, The Presenting Partner of The SHAQ Bowl, connects millions of people across the U.S. to shop and sell almost anything. Aiming to empower the next generation of athletes by giving them access to pre-loved equipment and gear, sellers on Mercari have the opportunity to ‘ Pass the Ball ’ to those following in their footsteps. “Mercari is delighted to bring a new element of fun to this year’s all-new Mercari Presents The SHAQ Bowl,” said John Lagerling, Mercari US CEO. “This has been a challenging year for many Americans, and at its core, Mercari is about connecting people. We look forward to partnering with SHAQ to bring people together across America in what is sure to be Big Game Sunday’s most exciting event.” The partnership is highlighted by the forthcoming Mercari x SHAQ Bowl shop, which will offer limited edition SHAQ Bowl signed memorabilia to benefit The Boys & Girls Club of America. Fans can learn more about the shop at SHAQBOWL.com.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together – Pepsi’s series of grassroots initiatives bringing tailored programming to communities around the country - will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA in a one-of-a-kind performance. In addition, Pepsi Stronger Together is partnering with the National Restaurant Association Educational Foundation (NRAEF) to donate $100,000 in grants to help struggling bay-area restaurants. Through the Florida Restaurant and Lodging Association (FRLA), Pepsi and the NRAEF will award $10,000 grants to Tampa restaurants –  of which will be announced live during the SHAQ Bowl!

“Shaq has been an invaluable partner for Pepsi Stronger Together, helping us give back to communities around the country while inspiring people to take action,” said Derek Lewis, President, South Division, PepsiCo Beverages North America. “We have seen an incredible response in cities from Miami to Memphis, Louisville to Washington, D.C. – from a charitable food drive, a community basketball court refurbishment, to mentorship programs with local universities – and we are thrilled to be able to give back to Tampa Bay small business community with the wildly popular SHAQ Bowl as a platform."

Papa John’s has teamed up once again with Shaquille O’Neal, a Papa John’s board member and restaurant owner to showcase the brand's all-new Epic Stuffed Crust. During The SHAQ Bowl, Papa John’s will present a performance from legendary artist Bryson Tiller , known for his 2016 breakout TrapSoul, which paved the way for his musical career while an employee at Papa John’s. Most of all, fans won’t want to miss SHAQ vs Bryson in “The #EpicStuffs Challenge presented by Papa John’s,” where the pair will race to the finish line in a Papa John’s Epic Stuffed Chair, the grand prize of the Epic Stuffs Sweepstakes the company is holding from now until February 14th. To learn how to enter and see rules, visit www.papajohns.com/sweepstakes .

In a year where tailgates are fewer and watch parties are more intimate, BACARDÍ is bringing game-day excitement to fans at home with its Coco Conga, a delicious coconut mojito, the official cocktail of The SHAQ Bowl. BACARDÍ encourages fans across the globe to “do what moves you” with the cocktail inspired by the brand’s reimagining of the global hit ‘Conga’ releasing this week.

Corona® will present a special segment full of surprises with some of SHAQ’s closest friends.

Skillshare is excited to bring one of its celebrity teachers, Grammy-nominated artist turned cooking icon Kelis , to The SHAQ Bowl. Kelis’ sauce-making class is one of tens of thousands of classes that Skillshare members can explore, including illustration, photography, film, design, productivity, and so much more. In addition to teaching a new skill to each participant and judging their new found mastery, or lack thereof, she’ll also provide recipe demos for viewers at home looking to up their game day sauce regime.

Xersion® activewear, available only at JCPenney , has created the custom jerseys for SHAQ’s celebrity teams which will compete in a series of viral challenges including Tug of War Presented by JCPenney. SHAQ will officiate Tug of War as the teams battle it out in what is sure to be a highlight of the show! Xersion activewear is built for performance and inspires the Motivation to Move, regardless of size or fitness level.

During the trying times of today, the thought of a six-pack is going straight to the store and bypassing the gym. Watch some of your favorite celebrities take on a six-pack challenge brought to you by Emsculpt Neo, the first FDA-cleared 2-in-1 body contouring treatment that  simultaneously melts fat while building muscle. Who will survive? Which celebrity contestants will be smart enough to seek out Emsculpt Neo in advance to get 12-16 weeks of HIIT training in, 30% fat reduction and a 25% increase in muscle?

The SHAQ Bowl is produced by Medium Rare, in partnership with ABG Entertainment. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral events in history including Gronk Beach and Shaq’s Fun House . Now pulling in huge audiences for primetime broadcasts, Medium Rare recently produced The Sports Illustrated Awards , SHAQ vs GRONK, and Black Entrepreneurs Day. This live broadcast merging incredible celebrity fueled challenges, a halftime show, and championship predictions from some of the greatest names in the game, will be no exception as it’s poised to be watched by millions of fans around the country.

“We are incredibly excited to deliver Mercari Presents The SHAQ Bowl to millions of Americans on the biggest day for sports and entertainment of the year. There is a real need for an entertainment driven Big Game kickoff show and The SHAQ Bowl will not only be a warm-up to the Big Game, but a pop culture phenomenon in its own right.” -Joe Silberzerig & Adam Richman, Medium Rare

“Building off of the success of the innovative events we have co-produced with Medium Rare, we are incredibly proud to unveil The SHAQ Bowl as an extraordinary Big Game show watched by millions of fans around the country and developed in partnership with some of the greatest names in the business,” said Marc Rosen, President – Entertainment at ABG.

The SHAQ Bowl will air live from Tampa on Sunday, February 7th from a brand-new, custom built studio. The live, three-hour special begins at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

About Medium Rare
Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event and content brands. Medium Rare is the creator and producer of: Shaq’s Fun House, Gronk Beach, Black Entrepreneurs Day, The Sports Illustrated Awards, SHAQ vs GRONK, and more. Medium Rare also manages and produces custom activations for leading brands and icons including: DJ Diesel aka Shaquille O’Neal, Rob Gronkowski, DJ Carnage, and Virgin Voyages. Medium Rare was founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and Pollstar's Next Gen Impact list. Learn more at www.Medium-Rare.com

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com

About Mercari US
Mercari, Inc. (“Mercari”) is your marketplace. Our platform connects millions of people across the U.S. to shop and sell items no longer being used. Mercari is constantly innovating to make exchanges easier, from at-home authentication to improvements in online payments and shipping. Mercari has more than 50 million downloads in the U.S. and 350,000 new listings every day, empowering the next generation to transform the way they shop. Mercari can be downloaded on app stores or accessed online through www.mercari.com .

About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together. It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally. Launched in May of 2020 in response to the COVID-19 pandemic - engaging its network of partners in the South to shine a spotlight on essential front-line workers in a variety of industries - Pepsi Stronger Together was expanded in October of 2020 by partnering with NBA teams and charitable organizations to foster, among other things, community and police relations. Get involved at pepsistrongertogether.com and follow the conversation on social media with @pepsistrongertogether

About Corona® Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. As always, Corona encourages consumers 21 and older to enjoy its products and to Relax responsibly ® .

Media Contacts:
Zach Rosenfeild - zach@rmg-pr.com
Amanda Sprague - amanda@rmg-pr.com

Shape

What is the EMSELLA chair?

The non-invasive treatment strengthens your pelvic floor muscles to help with issues including incontinence.
The Sun

REVENGE BODY RHOA’S Phaedra Parks splits from boyfriend Medina Islam but bounces back in hottest body ever with weight loss treatment

"I asked Dr Danielpour and Dr Layke what would be the most noninvasive, most effective and fastest thing I could do to see some improvement in my waist line," Phaedra explained. "And they hands down said the EMSculpt Neo was the best. It's no downtime and no incisions.”
MSN E! Online

2021 Beauty Trends: Fox Eye, Emsculpt & Injectables

Carissa Culiner visits Nurse Jamie to ditch her 'tech neck' wrinkles and find out the newest celebrity beauty trends!
Seattle Times

Nonsurgical body sculpting: The history and how it works

“In studies on Emsculpt, they found that muscle increase is sustained on average, and people were stronger and doing more than they were before,” says Dr. Kate Dee, Owner of Glow Medispa.


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