BTL, a leading provider of innovative aesthetic and medical solutions, has announced a series of victories in its efforts to safeguard medical providers and consumers from counterfeit devices in the United States. Through legal action and the seizure of illegally imported devices at the border, BTL has taken a resolute stance against these illicit practices and the infringement of its intellectual property rights.

After years of research and development, BTL's EMSCULPT® and EMSCULPT NEO® devices have revolutionized the aesthetics and wellness space. "EMSCULPT NEO allows providers to offer a single treatment that builds muscle and burns fat, a first for the industry," said David Chmel, the CEO of BTL, North America. "Given BTL's success, it's no surprise that others want to imitate it."

BTL has filed court documents stating that defendants not only use and sell knockoff devices that infringe BTL's intellectual property rights but also falsely promise results based on clinical research for BTL devices.   With over 40 peer-reviewed publications, BTL's HIFEM brand quickly became one of the most researched aesthetic technologies. "BTL leads the industry in clinical studies and treatment efficacy, so our customers can confidently treat patients," pointed out Rohit Mishra, Director of Product Management. "No one should believe the false promises of imitator devices."

BTL collaborates with U.S Customs and Border Patrol to seize counterfeit devices at the border as part of its ongoing anti-counterfeiting program. Recently, CBP seized 20 devices that were illegally imported. Additionally, since last summer BTL has filed eight lawsuits against purchasers and distributors of infringing devices throughout the United States and successfully opposed three applications for infringing trademarks in 2022 alone.

BTL's efforts are yielding results, with several infringing product lines already taken off the market and thousands of infringing posts removed from social media. Moreover, in February a magistrate judge in Florida recommended an award of over $46,000 in attorney's fees to BTL on top of a $175,000 judgment for unlawful use of BTL's trademarks. "I'm delighted to see BTL taking action against counterfeiters that undermine the entire industry," said Lesley Clark-Loeser, M.D. "Knowing that these entities will not operate openly gives me the confidence to invest in BTL's innovative technology."

"BTL vigorously enforces its intellectual property rights, and we are continually exploring new ways to protect the medical industry from illegal medical devices," reiterated Dallin Glenn, BTL's General Counsel. "Anyone considering the purchase of such a device is on notice that BTL will not stand idly by." BTL holds registrations for numerous trademarks and copyrights related to its brands, and its devices are protected by an extensive portfolio of patents. Please visit www.btlnet.com/patents for more information.

About BTL:

Founded in 1993, BTL has grown to become one of the world's leading medical and aesthetic equipment manufacturers. With over 3,000 employees in over 75 countries, BTL offers advanced non-invasive solutions for body-shaping, skin-tightening, and other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO→, EMFACE →, EMSCULPT →, EMSELLA →, EMTONE→, EMFEMME 360→, EXILIS→, HIFEM→ and HIFES→. Please visit www.bodybybtl.com for additional information. 

Media contact:
btl@nouveaucommunications.com

BTL, a leading provider of innovative aesthetic and wellness solutions, and its providers were so moved by its inaugural BTL Cares Scholar Draft campaign, that they decided to make it an annual event. Today, BTL and Michelle Wie West are excited to announce the five winners of the second annual BTL Cares Scholar Draft.

The program awards each of the five student-athletes a $15,000 grant for tuition and college fees. The Scholar Draft was started to empower graduating high school and currently enrolled college students nationwide to pursue higher education and strengthen their path to successful future careers. The scholarship allows students to display their skills and creativity in a unique way. Entrants were asked to submit a 2-5-minute video sharing their aspirations and how they both find confidence in athletics and rise above the challenges they face. After reviewing hundreds of submissions, the BTL team and Michelle Wie West selected winners. The program kicked off last year on November 3rd and officially closed the submission portal on Bold.org on January 28.

"Each of these student-athletes excelled in and out of the classroom. Their individual performances weren't by chance. These student-athletes' academic excellence and athletic performances demonstrate a high level of determination and hard work. The underlying key to their success, despite how different each of the individuals are, is a commitment to improving and making themselves better," said John Ferris, BTL Aesthetics Vice President of Marketing. "Our intention with this grant is to invest in our future and empower these student-athletes to continue their journey towards success. We have no doubt each of these students will impact our communities and make them a better place."

"I really enjoyed watching each application that was submitted and learning about how driven and dedicated the younger generation to their academic careers," said professional golfer Michelle Wie West, "It's a promising future for them and I'm happy I can be a part of driving that forward."

The five lucky winners are based across the country, each playing different sports. The scholarship winners are Malachi Neal (Cherry Hill, NJ), Lily Barnett (Agawam, MA), Taela Elliot (Las Vegas, NV), Joshua Antoine (Prairieville, LA), and Timothy Robinson (Raleigh, NC).

For more information on BTL Aesthetics and their various body sculpting therapies, please visit www.bodybybtl.com.

ABOUT BTL

Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With over 3,000 employees located in more than 75 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body-shaping, skin-tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO^®, EMFACE^®, EMSCULPT^®, EMSELLA^®, EMTONE™, EMFEMME 360™, BTL Exilis ULTRA™. Core to Floor, Taut and Toned, and Pelvic Power, as well as their proprietary HIFEM and HIFES energies. Additional information can be found at www.bodybybtl.com.

FOR ALL MEDIA INQUIRIES AND REQUESTS, PLEASE REACH OUT TO:

btlaesthetics@nouveaucommunications.com
Nouveau Communications

SOURCE BTL Aesthetics

BTL, the authority in non-invasive facial and body sculpting therapies, has announced the return of the BTL SCHOLAR DRAFT – an annual program that grants five student-athletes $15,000 each for their college tuition. This year, BTL has partnered with renowned professional golfer Michelle Wie West to promote the BTL SCHOLAR DRAFT and select the winners. The program officially kicked off on Thursday, November 3, 2022, and submissions will be accepted until January 31, 2023.

As part of the ongoing BTL CARES initiative, the BTL SCHOLAR DRAFT aims to empower graduating high school and currently enrolled college students to strengthen their path to successful careers through higher education. During submissions, interested applicants will submit a 2–5-minute video sharing how they overcome challenges and excel in their sport. BTL will review all submitted applications. Michelle Wie West will personally select five scholarship winners and provide a personalized congratulatory video to each winner.

"I'm really excited to be a part of this scholarship program with BTL. One of my proudest accomplishments in life was attending college and earning a degree, so I understand the importance for young student-athletes to have the opportunity to advance in their academic careers. I look forward to reviewing some of these deserving candidates and participating in the scholarship selection process!"

"Strengthening and empowering are the first things that come to mind when I think of BTL. With desire and resources, we believe individuals can achieve their dreams," said John Ferris, BTL Aesthetics Vice President of Marketing. "This scholarship was established to help the next generation confidently pursue their passions. We are excited to make the SCHOLAR DRAFT a new tradition."

Last year, BTL established the SCHOLAR DRAFT in partnership with professional basketball player Andre Drummond. The company was overwhelmed by the heartfelt entries it received and is looking forward to hearing from this year's draft class. For more information on the scholarship and to apply, visit https://bold.org/scholarships/btlathletes-scholarship/. For more information on BTL Aesthetics and their various body sculpting therapies, please visit www.bodybybtl.com.

ABOUT BTL

Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With 2,800 employees located in more than 71 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMFACE, EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, EMFEMME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

CONTACT: btl@nouveaucommunications.com

BTL, the authority in non-invasive body sculpting therapies, is thrilled to unveil its latest innovative breakthrough: EMFACE – The first and only hands-free device that simultaneously treats facial skin and muscles without needles in just 20 minutes.

Emface simultaneously emits both synchronized radio frequency and HIFES-brand energies. The homogenous radio frequency heats collagen and elastin fibers while the HIFES™ stimulation emits thousands of pulses per session to contract delicate facial muscles. The recommended treatment course for the EMFACE therapy calls for four 20-minute sessions, with each session completed 2-14 days apart.

BTL's clinical research of Emface showed the treatment results in less wrinkles and more lift. The findings from 9 clinical studies concluded that participants who completed the recommended treatment course experienced, on average, a 37% reduction in wrinkles, 30% increase in facial muscle tone, and 23% lifting effect – with optimal results seen 6-12 weeks after final treatment. What's more, the 2-in-1 procedure is needle- and injectable-free and requires no pre- or post-preparation or downtime.

"When the innovative Emsculpt surprised the aesthetics market in 2018, BTL committed to continued investment in creating an extensive pipeline of groundbreaking therapies. Utilizing 20+ years of institutional knowledge we continue to round out the body solutions with our Emsculpt Neo platform and have our sights set on tackling facial applications with the Emface platform," said Scott Mills, President of BTL.

"Emface is going to do for the face what Emsculpt did for the body," said facial plastic surgeon Yael Halaas, M.D. "EMFACE helps restore more youthful function to facial muscles," Brian Kinney, M.D., elaborated, "and it promotes more youthful-looking skin, which doesn't just look better, it functions more like it used to. It's very easy to explain this to people and they love the concepts, especially if they're averse to more invasive treatments or injectables, which many people are."

For more information on BTL and its solutions, please visit www.bodybybtl.com.

Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With 2,800 employees located in more than 71 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMFACE, EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, EMFEMME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

Nouveau Communications 
btlaesthetics@nouveaucommunications.com

BTL, the authority in non-invasive body sculpting therapies, continues to build upon the success of its game-changing Emsculpt NEO treatment with the launch of the new Edge™ Applicators. What differentiates the Edge applicator is the coverage spread over the entire lateral abdomen. Shipping will commence in September 2022.

Sleekly designed to allow for a better contour of the curvy areas of the body, such as the lateral abdomen, the Edge applicator utilizes radiofrequency and HIFEM^TM technology to simultaneously address fat deposits and muscle groups in the lateral abdomen region. Further, the new device extension tones the oblique muscles when treating the lateral abdomen, and many patients experience a significant improvement in their posture, core, and back discomfort. 

According to Ron Borsheim, Vice President of Product Development, “With the exciting new addition of the Edge applicator, BTL is continuing to raise the bar in the aesthetics industry and innovate for versatility by extending the sculpting power of the award-winning Emsculpt NEO therapy. The unrivaled device treats more key muscle groups than any other non-invasive treatment.” 

When launched in 2018, the Emsculpt therapy was the world’s first and only treatment to use HIFEM technology to build muscle and sculpt the body in a 30-minute session. Emsculpt NEO, launched in 2020, expanded upon its predecessor’s capabilities by simultaneously delivering heat and magnetic energy. The result is more fat reduction and more muscle growth than any single gold standard product. Clinical studies have shown that, on average, patients experience a 30% fat reduction and a 25% increase in muscle in the treated area. With over 1 million treatments administered to date, Emsculpt Classic and Emsculpt NEO continue to be gold-standard solutions in non-invasive body contouring therapies. 

For more information on Emsculpt NEO and BTL Aesthetics, please visit www.bodybybtl.com.  

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world’s major medical and aesthetic equipment manufacturers. With 2,400 employees located in more than 65 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women’s intimate health and wellness. BTL’s brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, EMFEMME, EMFACE, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

### 

FOR ALL MEDIA INQUIRIES AND REQUESTS, PLEASE REACH OUT TO:  

Nouveau Communications
btlaesthetics@nouveaucommunications.com

BTL, the authority in non-invasive body sculpting therapies, is celebrating the return of National Emsculpt Week from May 15 through May 21, 2022. In addition, a new BTL Cares campaign, tied to National Emsculpt Week, was launched to partner with local communities and empower those in need.

Emsculpt and Emsculpt NEO providers across the country will unite efforts as they give back to a cause that closely aligns with the brand's own mission and ethos. BTL will be hosting a nationwide digital competition during the official week, in which prizes will be awarded to the winning practices (such as device applicators and the choice of a new Emsculpt Classic, Emtone, Emsella, or Exilis Ultra). Practitioners will be encouraged to post a photo or video of themself, a team member, or a patient with their Emsculpt device on social media or share how the treatment has impacted someone's health and wellness lifestyle. For every 1,000 #EmsculptWeek posts, BTL will donate $5,000 to PHIT America – a national organization dedicated to providing physical activity programs to children and helping them afford to play sports.

"Last year's National Emsculpt Week was immensely rewarding for us, as we were able to treat first responders of the COVID-19 pandemic with complimentary Emsculpt and Emsculpt NEO treatments. The first responders' muscles were toned and strengthened, and in turn, they confidently returned to the front lines feeling like their best selves," said John Ferris, BTL Aesthetics Vice President of Marketing. "We're really excited to continue the tradition this year with our North American partners and give back to another cause that's similarly focused on strengthening – this time for the younger generation."

"We are super excited to have BTL Aesthetics as a PHIT America sponsor," stated Jim Baugh, Founder of PHIT America. "Our echoed missions to improve the health and wellness of Americans make this partnership a great alignment and through their donations PHIT America will ensure we have more kids that are active, fit, and healthy. With BTL's support, we will be able to help upwards of 1,200 more kids in schools across America develop more active and healthy lifestyles."

When launched in 2018, the Classic Emsculpt therapy was the world's first and only treatment to use HIFEM technology to build muscle and sculpt the body in a 30-minute session. Emsculpt NEO, which launched in 2020, expanded upon its predecessor's capabilities by simultaneously delivering heat and magnetic energy. The result is more fat reduction and more muscle growth than any single gold standard product. Clinical studies have shown that on average, patients experience in the treated area a 30% fat reduction and 25% increase in muscle. With over 1 million treatments administered to date, Classic Emsculpt and Emsculpt NEO continue to be gold-standard solutions in non-invasive body contouring therapies.

For more information on Emsculpt, Emsculpt NEO, National Emsculpt Week and BTL
Aesthetics, please visit www.bodybybtl.com.

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 2,400 employees located in more than 65 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, EMFEMME, EMFACE and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

FOR ALL MEDIA INQUIRIES AND REQUESTS PLEASE REACH OUT TO:
Nouveau Communications
btlaesthetics@nouveaucommunications.com

BTL Aesthetics, the authority in non-invasive body contouring therapies, is thrilled to announce multiple award wins and honors from best-inclass publications for Emsculpt NEO (including its new Small Applicators), Emsculpt, Emsella, and Emtone. The devices were declared winners and recognized for the following awards:

• ELLE Future of Beauty Awards (December 2021): ELLE is a worldwide, best-selling lifestyle magazine that focuses on fashion, beauty, health, and entertainment. The publication named the new Emsculpt NEO Small Applicators a winner in the Treatments award category.
• Dermascope Aestheticians' Choice Awards (February 2022): Dermascope Magazine is a leading educational resource and trade journal for skincare professionals. Emsculpt NEO was named the winner in the 8th annual awards for Favorite Sculpting Device.
• Glamour Beauty Awards (March 2022): Glamour is one of the most popular fashion and beauty media brands in the world. Emsculpt NEO was selected as a winner in the Beauty Innovators category of the awards.
• NewBeauty (April 2022): NewBeauty is a leading beauty publication focused on the latest advancements in products, treatments, and cosmetics procedures. NewBeauty named both Emsculpt NEO and Emsella as winners in the Best In-Office Treatments category.
• InStyle Best Beauty Buys (May 2022): InStyle is a world-renowned beauty, fashion, and lifestyle magazine. InStyle named Emsculpt NEO a winner in their annual Best Beauty Buys awards.
• SHAPE Skin Awards (May 2022): SHAPE is a leading American fitness publication. SHAPE announced Emsculpt NEO as a winner of their 2022 Skin Awards.

Further, Emsculpt NEO, Emsculpt, and Emtone were all honored at AMWC (Aesthetic & Anti-Aging Medicine World Congress) in Monaco. Emsculpt NEO was shortlisted in the AMWC Aesthetic Medicine Awards and recognized as "the best non-invasive body shaping technology," while Emsculpt and Emtone were honored for "The best non-surgical and body shaping clinical result," for Dr. Diane Duncan, M.D, whose results competed in the final round with 7 other non-surgical body shaping clinical cases. The AMWC Aesthetic Medicine Awards celebrates the incredible achievements of physicians, as well as the innovations of the industry.

"As BTL continues to disrupt the medical aesthetics market with its gold standard, technological innovations, we are honored that our products are consistently being recognized year after year in the industry," said John Ferris, Vice President of Marketing. "This is a testament to the extensive research and years of development that's put behind every one of our products."

For more information on BTL Aesthetics, please visit www.bodybybtl.com.

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 2,400 employees located in more than 65 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

FOR ALL MEDIA INQUIRIES AND REQUESTS PLEASE REACH OUT TO:

Nouveau Communications
btlaesthetics@nouveaucommunications.com

BTL Industries, the manufacturer of the industry-leading Emsculpt® and Emsculpt NEO® body-contouring products, announced today that the Patent Trial and Appeal Board of the US Patent and Trademark Office denied eight petitions requesting institution of inter partes review of patents related to BTL's breakthrough magnetic technology for muscle toning and body shaping. The petitioner withdrew its remaining related petitions due to their substantial identity with the petitions denied.

With this recent conclusion of these proceedings, BTL successfully defended nine different patents across 28 Board proceedings, filed by two different petitioners over the last two years.

"In its recent decisions, the Board refused to initiate reviews of BTL's patents covering the muscle-toning technology incorporated in our popular Emsculpt® and Emsculpt NEO® products," explained David Chmel, VP of Operations. "The Board determined that the petitioner failed to meet its burden to show the unpatentability of the challenged claims."

"BTL spent years developing and commercializing the technology behind Emsculpt® and Emsculpt NEO®, which revolutionized the body contouring industry," said Ron Borsheim, VP of Business Development. "We have successfully proven the strength of our intellectual property rights protecting that technology, and we will relentlessly fight those who infringe our IP, especially entities who fraudulently try to import any knockoffs into the country."

About Emsculpt® and Emsculpt NEO®:
BTL's Emsculpt® has been a clear innovation leader in the muscle category, revolutionizing the non-invasive body shaping market. Utilizing its proprietary high intensity focused electromagnetic energy (HIFEM®), the Emsculpt introduced an entirely new category of muscle toning and muscle strengthening to the aesthetic industry. The Emsculpt NEO® combined HIFEM® and radiofrequency technology to tone muscle and break down fat. For more details, go to www.bodybybtl.com.

MEDIA CONTACT:
btl@nouveaucommunications.com

BTL, the authority in non-invasive body sculpting therapies, and professional basketball player, Andre Drummond, are excited to announce they have selected the five winners of their first-ever scholarship program – the BTL Scholar Draft.

The program awarded each of the five students a $15,000 grant towards tuition and college fees. The Scholar Draft was started to empower graduating high school and currently enrolled college student-athletes across the country to pursue higher education and strengthen their path to successful future careers. Entrants were asked to submit a 2-5 minute video sharing their aspirations and what confidence in their sport means to them, which was then reviewed by the BTL team and Andre Drummond himself. The program kicked off late last year on November 11 and officially closed the submission portal on Bold.org on February 1.

“The stories behind what fuels these young athletes’ confidence and dedication were all so inspiring,” said John Ferris, BTL Aesthetics Vice President of Marketing. “Through this grant, we hope the winners feel empowered and confident to move forward in their academic careers and truly invest in themselves – which is what BTL is truly all about at its core.” 

“It’s really important to me that we continue to break down barriers and provide opportunities for kids who need them. This program is all about empowering student-athletes and giving them a chance for a better future,” said Drummond. 

The five lucky winners are based across the country, and each plays varying sports. The scholarship winners are Alaysia Oakes (Lynchburg, VA), Sydney Stapf (West Bloomfield, MI), Charity McDowell (Indianapolis, IN), Emaria Banks (Loganville, GA), and Terry Burrel III (Cypress, TX). 

For more information on BTL Aesthetics and their various body sculpting therapies, please visit www.bodybybtl.com.

ABOUT BTL
Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With over 2,400 employees located in more than 65 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMFACE, EMSELLA, EMFEMME 360, EMTONE, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

###

FOR ALL MEDIA INQUIRIES AND REQUESTS, PLEASE REACH OUT TO:

btlaesthetics@nouveaucommunications.com

Nouveau Communications

“I wasn’t seeing the same results. [Emsculpt Neo] gets at areas I’ve never been able to target in my normal ab routines,” the Swing of Things actress said during a virtual chat with plastic surgeon Dr. Jennifer Levine in 2020. “I’m always trying to achieve long and lean [muscles], Pilates-style, but that’s me.”

BTL Industries has in recent years grown to become a global leader in the aesthetic and wellness device segments. BTL's success has been primarily driven by accelerating adoption of its award-winning, high-intensity focused electromagnetic (HIFEM™) muscle building therapies, Emsculpt NEO™ and Emsella™. The Emsculpt NEO continues to revolutionize the non-invasive body sculpting market by providing individuals a simultaneous combination of fat reduction and muscle building. The Emsella provides thousands of contractions to address all forms of urinary incontinence and women's wellness.

For 2022, the company has set its sights even higher.

BTL's newly designed product called EMFACE™ utilizes a patented technology of muscle contraction and skin tissue heating. It is the result of combining many years of institutional knowledge of the simultaneous emission of radio frequency and electromagnetic energies.

"EMFACE presents a paradigm shift in facial treatments," said Yael Halaas, MD. "EMFACE will do for the face what Emsculpt did for the body."

"We are thrilled to enter the facial aesthetics market with this breakthrough technology, with launch plans for later this year," added Ron Borsheim, VP of Business Development.

Scott Mills, Vice President of Sales, sees the EMFACE as a natural evolution of BTL's muscle building therapies. "We promised our stakeholders there was a vision behind our muscle building technologies. As we round out our portfolio, we are deeply committed to each market we serve. We will continue to invest in establishing trusted brand names that provide a two-forone benefit in terms of form and function."

For more information about BTL and its solutions, please visit www.bodybybtl.com.

ABOUT BTL
Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With over 2,400 employees located in more than 65 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMFACE, EMSELLA, EMFEMME 360, EMTONE, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

When it comes to non-surgical body contouring treatments, the lack of downtime is often the draw — and it’s a considerable one!

This treatment was of particular interest to model and influencer Mara Martin, who claims she really struggled with the way her body looked after having a baby. “Despite eating healthy, exercising regularly, [and] trying all-the-things, my stomach just never got back to the way it was pre-baby,” she explains. “That’s why I was so excited to try Emsculpt Neo.”

Britney Spears gets emsculpt treatment done by Dr. Gabrial Chiu.

Dr. Gabrial Chiu of Beverly Hills Plastic Surgery Inc. believes treatments such as EmSculpt to be at the upfront of innovation and are so honored that Britney trusted us.

Emsculpt has easily become the more popular treatment for muscle-only treatments.  Emsculpt Neo adds radiofrequency fat reduction technology to add to its muscle stimulation treatment.

Body contouring is rising in a major way, too—according to Yelp, searches for traditional body contouring are up 35%.  Emsculpt is a new Yelp favorite, up 24% from last year.

Patients of all body shapes and ages want to trim fat or add definition to the abs. Emsculpt NEO can help. Carolyn Jacob, MD presents the case of a sixty-something patient who got impressive results with treatment and hears feedback from Richard Goldfarb, MD.

John Ferris, BTL Aesthetics vice president of U.S. marketing, says, “In just over three years, we have achieved what no other aesthetic device brand has done. We’ve accomplished this milestone with the support of all our stakeholders and the trust consumers put in the Emsculpt brand and providers.

Device manufacturer BTL Aesthetics has celebrated administering one million treatments with body contouring device EMSCULPT. In three years, the company explains that globally an average of 21 EMSCULPT Classic treatments/unit and 39 EMSCULPT NEO treatments/unit are administered every month.

"I don't want anyone to look 'done' but the best versions of themselves," says Dr. Dendy Engleman. Her latest enthusiasm is Emsculpt NEO, a non-invasive body treatment to eliminate fat cells while toning and strengthening muscles.

Body-sculpting procedures such as traditional body contour and Emsculpt remain popular as searches increased up 35 percent and 24 percent, respectively.

Build muscle and melt fat without hitting the gym.

There are a rising number of non-surgical options to treat various anal sex-related issues, like the BTL EMSELLA — an electromagnetic treatment for incontinence that can also be used to strengthen pelvic floor muscles.

Do you have to take frequent trips to the bathroom at night, just to be able to fall asleep in peace? Or perhaps, sexual intimacy doesn’t feel like it once did. If your bladder and pelvic muscles don’t feel as strong as before, despite your young age, there are solutions. One of them is just 28 minutes on the Emsella machine.

Sports Illustrated Announces Annual “Sports Illustrated Awards” Presented by Pepsi Stronger
Together; Live from Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood,
Florida Tuesday, December 7 at 8:00 PM ET

Hosted by DJ Khaled and Cari Champion and Featuring Musical Performances from 2Chainz
and DJ IRIE

Appearances from some of the world’s most celebrated athletes including Billie Jean King,
Brooks Nader, Camille Kostek, Chad Johnson, Candace Parker, DJ Carnage, Haley Kalil,
Jasmine Sanders, JuJu Smith-Schuster, Lamelo Ball, Logan Paul, Rob Gronkowski, Suni Lee,
Tyler Herro and Udonis Haslem

Sports Illustrated Sportsperson of the Year to be Revealed Live During the Annual Awards Show

Sports Illustrated today announced the 2021 Sports Illustrated Awards (The SI Awards) Presented by Pepsi Stronger Together hosted by DJ Khaled and Cari Champion. Broadcasting in front of a live audience from Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, FL, The SI Awards will bring thousands of people together in celebration of the year in sports on Tuesday, December 7 at 8:00 PM ET. The awards show will be highlighted by a live reveal of the 2021 Sports Illustrated Sportsperson of the Year in addition to recognizing notable athletes, teams and sports moments that made the year memorable.

Tickets cost $155, $105 and $75 and go on sale Friday, November 19 at 10:00 AM ET. Venue presale tickets are available beginning today at noon ET through Seminole Hard Rock Hollywood’s Facebook and Twitter pages The SI Awards will stream live on December 7 at 8:00 PM ET on official Sports Illustrated social channels, via LiveXLive and on SportsIllustratedAwards.com. For more information on tickets, please visit SportsIllustratedAwards.com. Additional fees may apply.

The Sports Illustrated Awards Program:
Sportsperson of the Year (Presented by FTX) The Muhammad Ali Legacy Award Sportskid of The Year
Female/Male Athlete of the Year (Presented by United States Polo Association)
Breakthrough Athlete of the Year (Presented by Emsculpt Neo)
Nominees: Ja'Marr Chase, Wander Franco, Emma Raducanu and LaMelo Ball
Hometown Hero (Presented by Pepsi Stronger Together)
Team of the Year (Presented by Vitacost)
           Nominees: Milwaukee Bucks, Chicago Sky, Atlanta Braves and Tampa Bay Lightning
Play of the Year (Presented by Alkaline88)
           Nominees: Gonzaga's Jalen Suggs' Final Four buzzer-beater vs. UCLA, Marshall's Jamil
           Roberts' OT goal to win school's 1st men's soccer title, Jordan Spieth’s incredible blind Ryder Cup
           flop shot and South Dakota’s tip-drill ‘Hail Mary’ on the final play to beat rival SD State
Best Dressed (Presented by JCPenney)
           Nominees: Travis Kelce, Ashlyn Harris, Jordan Clarkson and Tyler Herro
Gamer of The Year (Presented by Arcade1Up)
           Nominees: Kyler Murray, Gordon Hayward, JuJu Smith-Schuster and Neymar

“We’re so excited to be back in person for The SI Awards at its new home at Hard Rock Live at Seminole Hard Rock Hotel & Casino,” said Marc Rosen, President, ABG Entertainment. “We are looking forward to celebrating a memorable year in sports and honoring the best athletes, teams and moments that defined 2021.”

“It is an honor to partner with Sports Illustrated to host this star-studded event at Hard Rock Live in the iconic Guitar Hotel,” said Keith Sheldon, President of Entertainment for Hard Rock International and Seminole Gaming. “In a year when sports, music and entertainment have continued to serve an important role in bringing people together, we look forward to celebrating some of the best moments that 2021 had to offer.”

The most prestigious honor in all of sports media, Sportsperson of the Year is an annual award given to an athlete, coach or team who best represents the spirit and ideals of sportsmanship, character, and performance. Dating back to 1954, past winners that have joined the event include LeBron James, Serena Williams, Michael Jordan, Megan Rapinoe, Tiger Woods, Muhammad Ali and many more. For the first time, this year’s winner will be revealed live on the broadcast during the awards ceremony. Sports Illustrated’s December issue spotlighting the 2021 Sportsperson of the Year goes on sale on newsstands December 16. The cover will be available digitally following the reveal during the live broadcast.

Sports Illustrated and SI.com are operated by The Arena Group. “Every year since 1954 the editors of Sports Illustrated have chosen a Sportsperson of the Year, and those honorees comprise one of the most exclusive clubs in sports,” said Stephen Cannella, Sports Illustrated’s Co-Editor in Chief. “We can’t wait to welcome the newest member and celebrate other elite athletes who made this such a memorable sports year. This will truly be a special evening.”

In honor of this year’s National Pearl Harbor Remembrance Day, Pepsi Stronger Together is giving away 500 free tickets to The Sports Illustrated Awards to active-duty U.S. military personnel, members of the U.S. military reserves and veterans. Each military member and veteran will have the ability to collect up to four tickets for themselves and three guests. The attendees will get their own designated section at the event and be highlighted throughout the show as a thank you for their service. For those hometown heroes looking to take part in this offer, visit

SportsIllustratedAwards.com/PepsiStrongerTogether for more information on how to sign up and claim tickets.

“When it comes to community impact, there’s no such thing as too little or too much – all of it has the potential to make a difference. I’m thrilled to present this year’s Hometown Hero award on behalf of Pepsi Stronger Together to honor those on stage while also celebrating the many heroes of our military forces across the country,” said Derek Lewis, President, South Division, PepsiCo Beverages North America (PBNA).

FTX has partnered with The Sports Illustrated Awards for the ultimate sports sweepstakes. Starting today, sports fans everywhere have the opportunity to sign up to win a flyaway to attend the SI Awards and a free Bitcoin! The package includes (2) roundtrip tickets to the Sports Illustrated Awards inclusive of (2) VIP tickets, (1) hotel room, a meet and greet with some of the greatest athletes in the world. Sign up today by visiting SportsIllustratedAwards.com/FTX.

FTX, a leading cryptocurrency and assets platform, is proud to present the most prestigious award of the evening, Sportsperson of the Year. As a company focused on trust, innovation, and a willingness to succeed, FTX is proud to support the Sports Illustrated Awards and this year's Sportsperson - honoring this year's winner as an athlete who best represents the spirit and ideals of sportsmanship, character and performance. Guests that attend the event will also receive an exclusive Sports Illustrated Awards NFT through FTX US NFT Marketplace to commemorate the event.

Fashion is an important element to all awards shows, and JCPenney has partnered with The Sports Illustrated Awards to create the show’s first official half-time fashion show highlighting sport-inspired street styles. Additionally, for the second year, JCPenney will be the presenter of the Best Dressed Award.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and supporter of female and male athletes around the world, is partnering with The Sports Illustrated Awards to present this year’s momentous Athlete of the Year Award. As a global, sport-inspired apparel, footwear and accessory brand that contributes to the development and empowerment of polo players and other athletes, U.S. Polo Assn. is proud to honor those special athletes who have excelled in their respective sports and strive to inspire others.

Arcade1Up is very excited to partner with Sports Illustrated to present the inaugural Gamer of the Year Award at The Sports Illustrated Awards. Arcade1Up is honored to support an institution that has been recognizing the height of achievement in sports on and off the field, for decades. Arcade1Up is looking forward to helping bring the competitive spirit onto the stage with a special arcade gaming moment you won't want to miss.

Vitacost.com, leading online retailer of organic, natural and eco-friendly health and wellness products, is thrilled to be this year’s presenting sponsor of the “Team of the Year” award. For 27 years, Vitacost has valued wellness for everyone, with the broadest assortment and lowest prices on healthy living essentials that empower athletes and fans around the globe to perform at their
peak.

Breakthroughs don't happen by accident. They happen with persistence, dedication, hard work, and a desire to become a stronger and more confident you. Whether you wish to kick start your fitness routine, or want to obtain a competitive edge, Emsculpt Neo can build muscle, burn fat and deliver the rough equivalent of 12-16 weeks of HIIT training over 4 sessions. Sounds too good to be true, but it’s not. It's a breakthrough and that is why Emsculpt Neo is honored to present the Breakthrough Athlete of the Year Award.

“The Alkaline Water Company is pleased to be the exclusive bottled water sponsor of The Sports Illustrated Awards and the ‘Smooth Play of the Year’ presented by Shaquille O’Neal,” said Ricky Wright, President and CEO of The Alkaline Water Company. “We’re excited to support ABG Entertainment and our Brand Ambassador Shaquille for this special event. On behalf of the Alkaline Water Company and all our employees, I wish the best of luck to the athletes and hope that all the VIPs and influencers in attendance enjoy their Deliciously Smooth™ Alkaline88® provided for the evening.

For exclusive updates, visit si.com/sportsperson and follow Sports Illustrated on Twitter, Instagram, and Facebook. Tune into the free global broadcast on Tuesday, December 7 starting at 8:00 PM ET streaming on Sports Illustrated social channels. The broadcast will also be simulcast by our partner LiveXLive across 20+ other platforms including SportsIllustratedAwards.com, LiveXLive, YouTube, Twitch, TikTok, Twitter, and more. The SI Awards are produced by ABG Entertainment and Medium Rare.

 
###

About Sports Illustrated 
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media outlet brings powerful storytelling to life through probing profiles, up-to-date news and game-day stats on SI.com, social media and the monthly print magazine. The most trusted name in sports transcends media through SI Tix, a fan ticketing platform for sports and entertainment events and SI Sportsbook, the most trusted platform in sports betting, which recently launched in Colorado with more states to follow. Sports Illustrated Studios translates the biggest and most compelling stories, characters and moments in sports into long-form film, television and audio content. The franchise brings its unique and authentic perspective to marquee events and captivating brand activations including The Sports Illustrated Awards, The Party, and Club SI. For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com

About Medium Rare
Focused at the intersection of Sports & Entertainment, Medium Rare partners with athletes, celebrities, and brands to build iconic media properties. Medium Rare is the creator and producer of Webby Award-winning brands including The SHAQ Bowl, Shaq's Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri's Restaurant Reboot, The Sports Illustrated Awards, Rob Gronkowski’s Gronk Beach, SHAQ vs GRONK, and more. Medium Rare was founded by Joe Silberzweig and Adam Richman, who were recently honored with 4X Webby Awards, Forbes 30 Under 30, and Pollstar's Next Gen Impact. Learn more at www.Medium-Rare.com

About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. This renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for watersports; private “Bora Bora” style cabanas; more than 15 food and beverage outlets; an expansive gaming floor with 3,000 slots, 193 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space; and a 26,000 square- foot retail promenade. Hard Rock Live, the resort’s entertainment venue, showcases A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together. It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally. Launched in May of 2020 in response to the COVID-19 pandemic - engaging its network of partners in the South to shine a spotlight on essential front- line workers in a variety of industries - Pepsi Stronger Together was expanded in October of 2020 by partnering with NBA teams and charitable organizations to foster, among other things, community and police relations.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Under this vision, Pepsi Stronger Together is continually evolving the program to respond to the cultural moment and meet the needs of communities across the United States. Stay up to date at pepsistrongertogether.com, where visitors can engage in conversation and learn about the latest community initiatives and how to give back. Follow the conversation on social media at @pepsistrongertogether.

Media Contacts:
Michelle Ciciyasvili – ABG Entertainment – Sports Illustrated
mciciyasvili@authenticbrands.com
Rosenfield Media Group (RMG) / Medium Rare - media@rmg-pr.com

Venue Contacts:
Teresa Shum, Seminole Hard Rock Hotel & Casino Hollywood - teresa.shum@seminolehardrock.com
Greg Rios, Seminole Hard Rock Hotel & Casino Hollywood - greg.rios@seminolehardrock.com

Partnership Inquiries:
Jeremy Castro – ABG Entertain ent & Sports Illustrated
jcastro@authenticbrands.com

BTL, the authority in non-invasive body sculpting therapies, has announced a national scholarship program. The BTL SCHOLAR DRAFT will grant five student athletes $15,000 each towards their college tuition. In addition, BTL has partnered with renowned, professional basketball player Andre Drummond to promote the BTL SCHOLAR DRAFT and award the winners. The program officially kicked off on Thursday, November 11, 2021 and will be open for submissions through to February 1, 2022.

As part of BTL's ongoing CARES initiative, the BTL Scholar Draft aims to empower graduating high school and currently enrolled college students across the country to pursue higher education to strengthen their path to successful future careers. During the submission period, interested applicants will submit a 2-5 minute video sharing their aspirations and what confidence in their sport means to them. BTL will review all submitted applications and then, along with Andre Drummond, select five winners to receive the scholarship and a personalized congratulatory video from Drummond himself.

"I'm really excited to be partnering with BTL Aesthetics for the BTL Scholar Draft," said Drummond. "It's really important to me that we continue to break down barriers and provide opportunities for kids who need them. This program is all about empowering student athletes and giving them a chance for a better future."

"Strengthening and empowering is what BTL's therapies are all about, and the BTL Scholar Draft is doing just that but in a whole different way," said John Ferris, BTL Aesthetics Vice President of Marketing. "This scholarship will not only ease the financial burden of college tuition for student-athletes but also give them the opportunity to truly invest in themselves, no matter where their career aspirations take them."

For more information on the scholarship and to apply, visit https://bold.org/scholarships/btl-athletes-scholarship/. For more information on BTL Aesthetics and their various body sculpting therapies, please visit www.bodybybtl.com.

ABOUT BTL
Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With over 2,000 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

FOR ALL MEDIA INQUIRIES AND REQUESTS, PLEASE REACH OUT TO:

BTL, the authority in non-invasive body sculpting therapies, announced today that its Emsculpt family of products is the fastest aesthetic device brand to reach one million treatments as indicated by Medical Insights.

With over 3,400 units installed globally, 30+ peer-reviewed publications on HIFEM technology, and over 25 billion media impressions, the Emsculpt Classic and Emsculpt NEO body sculpting treatments have made their marks as leaders in the aesthetic device industry. Globally, an average of 21 Emsculpt Classic treatments/unit and 39 Emsculpt NEO treatments/unit are administered each month.

According to John Ferris, BTL Aesthetics Vice President of US Marketing, "In just over three years, we have achieved what no other aesthetic device brand has done. We've accomplished this milestone with the support of all our stakeholders and the trust consumers put in the Emsculpt brand and providers. We didn't rely on virtual consumables to drive consumer awareness. The awareness was earned through studies and patient outcomes. Truly, this achievement is not only history in the making, but a testament to the efficacy and impact of Emsculpt and Emsculpt NEO."

What's more? The doctors and partners who work with this technology agree…

"There is no wonder why Emsculpt is the fastest growing brand in aesthetics - excellent research, proven technology, valid data, and visible patient results. The bottom line is Emsculpt NEO works, and it works for our patients. Equally important, BTL provides good support." – Robert Singer, MD, Prime Plastic Surgery.

"Emsculpt has been a boom to my practice. It addresses my patients' concerns around toning the body and building muscle with a non-invasive modality in a quick manner without anesthesia or downtime. When it comes to improving body shape as well as offering a boost in confidence, Emsculpt products deliver." – Steven Dayan, MD, FACS, SD MD.

"From day one, Emsculpt NEO has impressed me, my staff, and my patients. It is no wonder that this device has grown to impact over 1 million people through treatments in such a short period of time. I anticipate that this machine and technology will revolutionize the aesthetics industry and serve to enhance the health and fitness of our nation." – Amanda Holden, MD, Holden Timeless Beauty.

"The Emsculpt NEO is a fantastic non-invasive fat melting and muscle building device that I have used in my cosmetic dermatology private practice successfully for years on all skin types and both sexes. My patients see consistent results, use the device, and come back in to have another area treated. Fortunately, neither myself nor my patients can get enough of this innovative fat-melting machine. I would strongly recommend it to any doctor that does not directly compete with me in my area. It is a winner." – Jeanine B. Downie, MD, FAAD, Image Dermatology PC.

Launched in 2018, Emsculpt is the world's first and only treatment to use HIFEM (high intensity-focused electromagnetic energy) to build muscle and sculpt the body in a 30-minute session. The most recently launched Emsculpt NEO, which debuted in November 2020, expanded its predecessor's capabilities by simultaneously delivering radiofrequency and HIFEM for fat reduction and muscle growth in a single session. Clinical studies have shown that, on average, patients experience a 30% fat reduction and 25% increase in muscle mass. In 2021, Emsculpt NEO has won over five awards, including the most recent SHAPE Best of Derm Picks award for Best Body Treatment, InStyle's Best Beauty Buys Awards for Best Body Sculpting Treatment and Dermascope's Aestheticians Choice Award for Favorite Body Sculpting Device.

For more information on the Emsculpt and Emsculpt NEO treatments and BTL Aesthetics, please visit www.bodybybtl.com or www.emsculptneo.com.

ABOUT BTL AESTHETICS Founded in 1993, BTL has grown to become one of the world's major medical and aesthetic equipment manufacturers. With over 2,000 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and Vanquish ME. Additional information can be found at www.bodybybtl.com.

Meredith Corporation's (NYSE: MDP) SHAPE announced the 83 top new beauty products in the 2021 SHAPE Beauty Awards, spanning categories of makeup, hair, body, face, and dermatologist picks. Since 2003, the annual Beauty Awards have been an essential resource for wellness-minded women who are equally committed to their beauty and workout routines. The 2021 Beauty Awards are available in SHAPE's October issue, on sale September 10 and at shape.com/beautyawards now.

"The makeup, hair, body, and skin care in this year's Beauty Awards go above and beyond for the active lifestyles that our readers lead. We've selected the lip balm that keeps us hydrated throughout the 5:00 a.m. winter trail run, the dry shampoo that works so well that you can skip a wash after Pilates, and more innovative buys that fit seamlessly into beauty and workout routines," said Editor in Chief Liz Vaccariello.

SHAPE's Beauty Awards highlight the products that stand up to an active, anything-goes lifestyle. Each winning beauty product has been tested by the SHAPE Squad, a group of fitness- and beauty-minded staffers, wellness pros and dermatologists. This group sifts through hundreds of new products launched in the previous year to highlight the top picks that create this cumulative guide. Winners have the opportunity to be a part of SHAPE's coveted Beauty Lab Box, which includes dozens of editor-approved products from top beauty and wellness brands at one affordable price. The third edition of the box is launching later this year in time for the holiday season.

The full list of SHAPE's 2021 Beauty Awards can be read below and online at shape.com/beautyawards now.

The Best of Makeup

• Powder: SeneGence Translucent Loose Powder
• Concealer: CoverGirl Outlast Extreme Wear Concealer
• Waterproof Mascara: Dior Diorshow Iconic Overcurl Waterproof Mascara
• Foundation: Fenty Beauty Eaze Drop Blurring Skin Tint
• Powder Blush: Laura Geller Baked Blush-n-Brighten Marbelized Blush
• Lip Balm: EleVen by Venus Williams
• Mascara: Lawless The One and Done Long-Wear Volumizing Mascara
• Tinted Multibalm: Jones Road Miracle Balm
• Brow Gel: Kosas Air Brow Tinted Volumizing Treatment Gel
• Cream Blush: Saie Dew Blush
• Eyeliner: Stila Stay All Day Dual-Ended Waterproof Liquid Eye Liner
• Eye Shadow: Beautycounter Lid Glow Cream Shadow
• Bronzer: Makeup by Mario Soft Sculpt Shaping Stick
• Lip Gloss: About-Face Light Lock Lip Gloss
• Lipstick: Lancôme L'Absolu Rouge Drama Ink Liquid Lipstick
• Primer: Urban Decay All Nighter Ultra Glow Face Primer

The Best of Hair

• Color Enhancer: Schwarzkopf Color Boost
• Smoothing Shampoo and Conditioner: Herbal Essences Smooth Rose Hips Shampoo and Conditioner
• Dry Shampoo: Living Proof Perfect Hair Day Advanced Clean Dry Shampoo
• Brush: WetBrush Refresh & Extend Paddle Detangler
• Hair-Growth Treatment: BosleyMD Hair Regrowth Treatment
• Scalp Scrub: Innersense Organic Beauty True Enlightenment Scalp Scrub
• Color-Treated Shampoo & Conditioner: Love Beauty and Planet Aluminum Refillable Murumuru Butter & Rose Shampoo and Conditioner
• Curl Enhancer: Ouidad Coil Infusion Give a Boost Styling + Shaping Gel Cream
• Strand Smoother: OGX FrizzFree + Keratin Smoothing Oil Miracle Gloss Spray
• Hair Spray: Nexxus Weightless Style Ultra Fine Hair Spray
• Moisturizing Shampoo & Conditioner: Monday Haircare Moisture Shampoo and Conditioner
• Co-Wash: Matrix Total Results A Curl Can Dream Co-Wash
• Mask: Olaplex No. 8 Bond Intense Moisture Mask
• Blowout Styler: IGK Good Behavior Spirulina Protein Smoothing Blowout Balm
• Leave-In: Odele Leave-in Detangling Tonic
• Volumizer: Revitalash Cosmetics Volume Enhancing Foam
• Tool: T3 Airebrush Duo

The Best of Body

• Lotion: Olay Firming Body Lotion With Collagen
• Foot Treatment: Dr.'s Remedy Fearless Foot Finisher Therapeutic Foot Balm
• Deodorant: Type: A Aluminum Free Deodorant
• Mist: Alo Yoga Magnesium Reset Spray
• Nail Treatment: Olive & June Nail Strengthener
• Antiperspirant: Secret Refillable Invisible Solid Antiperspirant & Deodorant
• Hand Wash: Dial Complete Clean + Gentle Foaming Hand Wash
• Wash: Degree Maximum Recovery Body Wash & Soak
• Oil: Vaseline Illuminate Me Shimmering Body Oil
• Teeth Whitener: Crest Whitening Emulsions With Built-In Applicator
• Fragrance: Nest New York Perfume Oil
• Sunscreen: Native Mineral Sunscreen SPF 30
• Treatment: Mutha Body Contour Serum
• Hand Cream: Jergens Ultra Healing+ Hand and Body Cream
• Mouthwash: Hello Products Naturally Healthy Mouthwash Refill Pouch
• Nail Polish: Nails Inc. Plant Power Plant-Based Polish
• Mask: Kopari Pink Soufflé Body Mask

The Best of Face

• Cleanser for a Deep Clean: Renée Rouleau Mint Renewal Cleanser
• Acne Treatment: Burt's Bees Targeted Spot Treatment
• Essence: Elemis Pro-Collagen Marine Moisture Essence
• Face Tool: Jenny Patinkin Pure Luxury Organic Reusable Sheet Mask
• Vitamin C: Wander Beauty Sight C-er Vitamin C Concentrate
• Hair Removal: Versed Instant Gratification At-Home Dermaplaning Tool
• Night Cream: Cetaphil Healthy Radiance Renewing Cream
• Retinol Serum: Clinique Smart Clinical Repair Wrinkle Correcting Serum
• Dark Spot Treatment: Paula's Choice Clinical Discoloration Repair Serum
• Exfoliant: CeraVe Skin Renewing Nightly Exfoliating Treatment
• Firming Serum: Alpyn Beauty Wild Nettle & Niacinamide Firming Serum
• Micellar Water: Mary Kay Micellar Water
• Hyaluronic Acid: FaceGym Hydro-Bound Daily Serum
• Sunscreen Stick: MDSolarSciences Solar Stick Tinted SPF 40
• Eye Cream: Neutrogena Rapid Firming Peptide Multi Action Eye Cream
• Day Cream: Uncommon Beauty Daily Water Cream
• Sunscreen: Le Prunier Plumscreen
• Makeup Remover: Farmacy Sweet Apple Clean Makeup Melting Cleansing Balm
• Oil: Kate McLeod Face Stone

The Best of Derm Picks

• Cleanser: Epionce Lytic Gel Cleanser
• Tinted Moisturizer: Alastin Skincare Hydratint Pro Mineral Broad Spectrum Sunscreen SPF 36
• Peel: Glo Skin Beauty HydraBright AHA Glow Peel
• Sunscreen for Body: Vacation Classic Lotion SPF 30
• Sunscreen for Face: La Roche-Posay Anthelios Mineral SPF 30 Moisturizer + Hyaluronic Acid
• Eye Cream: SkinBetter Science EyeMax AlphaRet Overnight Cream
• Neck Cream: SkinMedica Neck Correct Cream
• Night Cream: PCA Skin Hyaluronic Acid Overnight Mask
• Body Wash: Dove Care & Protect Antibacterial Body Wash
• Body Scrub: Differin Acne Clearing Body Scrub
• Body Treatment: Emsculpt NEO
• New Filler: The RHA Collection
• Microneedling Treatment: Vivace Fractional Micro Needle RF
• Scalp Treatment: HydraFacial Keravive

ABOUT SHAPE
SHAPE serves as the definitive resource for the woman who leads an active lifestyle. Through our magazine, website, social platforms, and experiences, we deliver science-backed information, inspiring stories, and a proven roadmap to navigate the journey to her goals. We understand her, we motivate her, and we speak to her directly in a trusted, friendly voice—about the race she trains for, the cooking class she wants to try, the adventure trip she goes on, the workout trend that piques her interest, the new skin care routine she has been searching for. With SHAPE, she has the tools and motivation to stay active, healthy, and happy—today and every day. SHAPE's encouragement and backing of expert editors and contributing board of advisors helps her to shape her biggest and boldest life.

SOURCE Meredith Corporation

BTL Industries—a leading manufacturer of innovative aesthetic products—announced today that the company has resolved its patent infringement claims against ABBVIE related to BTL's muscle stimulation technology.

Under the terms of the settlement agreement, ABBVIE will pay BTL an undisclosed payment. The details of the agreement are confidential and will not be disclosed.

All litigation pending between the parties will be dismissed.

"We are very pleased with the outcome of this settlement," said Ron Borsheim, VP of Business Development. "BTL will continue to vigorously defend BTL patents and our customers' investment into the Emsculpt family of products."

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and Exilis. Additional information can be found at www.bodybybtl.com.

BTL Industries today filed a lawsuit in the United States District Court for the Northern District of Illinois against Pinky Promise Beauty for false advertising, unfair competition, false designation of origin, copyright and trademark infringement. BTL, along with its affiliates, is the inventor, developer, and manufacturer of the Emsculpt family of products for non-invasive muscle toning and fat reduction.

Pinky Promise promotes aesthetic procedures under BTL's federally registered trademarks and copyrighted materials, and misleads its customers into believing that the treatments offered by the clinic are genuine and patented treatments with the Emsculpt device. In the complaint, BTL alleges that Pinky Promise offers sham procedures using non FDA cleared products that may have been illegally imported into the US, and falsely markets these procedures to pass off as treatments using a genuine Emsculpt device, leading to customers' dissatisfaction and harm to the Emsculpt brand. This complaint is the first of several that will be filed against clinics that are falsely advertising non genuine Emsculpt treatments.  

The Emsculpt's HIFEM technology represents a breakthrough therapy to treat muscles non-invasively, and over the past three years it has widely become a therapy of choice for many customers seeking a non-invasive improvement of appearance. The technology has received several US FDA clearances, and it is covered by over 20 patents.

"We pride ourselves on designing such a powerful and popular technology," said Ron Borsheim, VP of Business Development. "With well over a dozen clinical studies, our Emsculpt family of products are appreciated by both physicians and their customers for their safety and efficacy. We call on patients not to be confused with fraudulent and misleading advertising and only look for genuine Emsculpt or Emsculpt NEO providers."

About BTL
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.

BTL, the authority in non-invasive aesthetic and wellness therapies, announced today that nine studies have been accepted for presentation at the 40^th Annual Conference of the American Society for Laser Medicine & Surgery (ASLMS). The virtual meeting takes place May 15th and 16th. The brand plans to share abstracts linked to their latest groundbreaking, award-winning technology – Emsculpt NEO.

Tentpole Emsculpt Neo abstracts include a long-term multi-center sham-controlled trial, as well as the activation of myosatellite cells and muscle hypertrophy study. Further, BTL Aesthetics is expected to share information on how to better amplify Emsculpt outcomes through combination therapy.

"BTL is committed to pushing the frontiers of new innovations in the aesthetic and wellness categories," shared Ron Borsheim, Vice President of Product Development. "Patient satisfaction and outcomes are paramount  to our success. We're looking forward to sharing our latest findings with the esteemed attendees of ASLMS and being the driving force behind the ongoing evolution of the aesthetic and wellness categories," added Mr. Borsheim.

The brand will also be highlighting its continued expansion within the Women's Health category. A long-term study showcasing impressive results of Emsella for urinary incontinence and sexual function will be presented. Additionally, the brand will host a workshop on the HIFEM product roadmap.

Brand presentations during the ASLMS conference will include:

FACULTY PRESENTATIONS:

Dr. Diane Duncan - Emsculpt + Emtone combination (Taut & Toned)
Combination Treatment for Buttock and Abdominal Remodeling and Skin Improvement Using HIFEM procedure with Simultaneous Delivery of Radiofrequency and Targeted Pressure Energy

Dr. Melanie Palm - Emsculpt NEO - Outer Thighs
Simultaneous Emission of Synchronized Radiofrequency and HIFEM energy for Treatment of Lateral Thighs: Interim results of the MRI Multicenter Study

Presenter: Dr. Bruce Katz
Technology: Emsculpt NEO - US Study
Novel Technology with Simultaneous Emission of Radiofrequency and HIFEM Fields for Abdominal Body Shaping: Long Term Multi-center Sham-controlled Randomized Trial

Presenter: Dr. Yael Halaas
Technology: Emsculpt NEO - Muscle Histology
Activation of myosatellite cells and muscle hypertrophy by a novel technology utilizing simultaneous emission of radiofrequency and HIFEM procedure: Fluorescent microscopy facilitated detection of NCAM/CD56

Presenter: Dr. Carolyn Jacob
Technology: Emsculpt NEO - MRI Study
Long Term Efficacy Assessment of Novel Technology Utilizing HIFEM and Radiofrequency in Simultaneous Manner for Abdominal Remodeling: MRI Evidence of Subcutaneous Fat Reduction and Muscle Toning

Presenter: Dr. Mariano Busso
Technology: EMTONE
Concurrent Use of Radiofrequency and Targeted Pressure Energy in Single Applicator For Treatment of Cellulite: 6-Month Follow-Up

Presenter: Dr. Joseph Berenholz
Technology: EMSELLA
HIFEM Procedure for Improvement of Urinary Incontinence and Female Sexual Function: 9-month perspective

TECH CONNECT SESSION:

Presenter: Dr. Bruce Katz: 
The simultaneous combination of synchronized radiofrequency with HIFEM - Clinical Review

Presenter: Dr. Robert Weiss: 
Synchronized RF with HIFEM for Body Contouring - Histological Review

BTL Workshop:

Presenter: Dr. Bruce Katz/ Dr. David Goldberg:
HIFEM: Past, Present, and Future
The American Society for Laser Medicine and Surgery Inc. (ASLMS) has the ultimate responsibility for the planning, development and content of continuing education programs and presentations, including those highlighted above. BTL did not direct content or influence the planning or implementation of the ASLMS 40^th Annual Conference. The spontaneous opinions expressed by speakers and participants during these activities belong to those individuals. 

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

BTL Aesthetics, the authority in non-invasive body sculpting therapies, is thrilled to announce the return of National Emsculpt Week. This holiday was added to the official National Day Calendar in 2019 and is scheduled to occur May 16 through May 22, 2021.

During the official week, BTL will engage providers while giving back to 250 first responders and healthcare workers.  This commitment was inspired by the desire to use Emsculpt treatments to reinvigorate those who stood and fought on the front lines of the COVID-19 pandemic. BTL will also host a competition amongst Emsculpt providers which encourages them to engage with one another and their local communities. In total, more than $950k+ in prizes and compensated treatments will be provided.

"There is no better way to celebrate National Emsculpt Week than to give back to those who fought long and hard to keep us all healthy and safe during the pandemic," said John Ferris, Vice President of US Marketing. "We're beyond honored to work with our partners in order to help first responders rejuvenate their bodies while allowing them to continue serving our communities in need, through our BTL Cares program."

When launched, in 2018, the Emsculpt therapy was the world's first and only treatment to use HIFEM technology to build muscle and sculpt the body in a 30-minute session. The newly launched Emsculpt NEO, 2020, expanded upon its predecessor's capabilities by simultaneously delivering heat and magnetic energy. The result is more fat reduction and more muscle growth than any single gold standard product. Clinical studies have shown that on average, patients experience a 30% fat reduction and 25% increase in muscle mass. In addition, Emsculpt Neo users achieve the equivalent of 12-16 weeks of high intensity interval training (HIIT) in just 4 sessions.

For more information on the Emsculpt and Emsculpt NEO treatments and BTL Aesthetics, please visit www.bodybybtl.com or visit BTL Body Boutiques located in New York City (3 Great Jones St.) and in Beverly Hills (373 North Bedford Drive).

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, and BTL Exilis ULTRA,. Additional information can be found at www.bodybybtl.com.

BTL Aesthetics, the authority in non-invasive body contouring therapies, is thrilled to announce the launch of their first two brick and mortar storefronts – the BTL Body Boutique – located in the NoHo neighborhood of New York City as well as in Beverly Hills in Los Angeles. The BTL Body Boutique officially opened its New York doors today and its Beverly Hills location opens on May 6.

BTL Aesthetics, the authority in non-invasive body contouring therapies, is proud to announce multiple award wins from best in class aesthetic publications. Emsculpt Classic, Emsculpt NEO, and Emsella were declared winners in the following awards series:

• Dermascope (February 2021): Dermascope Magazine is a leading educational resource and trade journal for skincare professionals. This year 78,000 licensed aestheticians and professionals selected their favorite products, procedures, and physicians and the traditional Emsculpt therapy was named the winner of the 2020 Aestheticians Choice Award for Favorite Body Sculpting Device.
   
• NewBeauty (April 2021): NewBeauty is a leading beauty publication focused on the latest advancements in products, treatments, and cosmetics procedures. NewBeauty named Emsculpt NEO as winner of the Best Muscle Toner + Fat Reducer category and the Emsella as the winner of the Best Intimate Health Treatment in the In-Office Treatments category.
   
• InStyle (May 2021): InStyle Magazine is a world-renowned beauty, fashion, and lifestyle magazine. InStlye named the new Emsculpt NEO the Best Body Sculpting Treatment in their annual Best Beauty Buys awards. These awards are selected in partnership with industry-leading dermatologists.
   
• Shape (May 2021): Shape is a leading American fitness publication. Shape announced Emsculpt NEO as a winner of the 2021 Skin Awards.

"BTL Aesthetics is globally renowned for its continually disruptive technologies. We are proud to see our innovations be recognized as leaders in their respective categories" said John Ferris, Vice President of US Marketing. "We are especially excited to see our latest launch, the Emsculpt NEO, gain this level of momentum so soon after coming to the market. It is through moments such as these and the trust our partners put into our products, that inspire us to continue driving the needle of innovation within this space."

Additionally, providers are able to see and learn more about the winning devices at BTL Aesthetics' storefront locations in New York City (in the NoHo neighborhood) and in Los Angeles (in Beverly Hills).

For more information on BTL Aesthetics and their line of products please visit www.bodybybtl.com.

ABOUT BTL AESTHETICS
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With 1,900 employees located in more than 58 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL's brands include EMSCULPT NEO, EMSCULPT, EMSELLA, EMTONE, BTL Vanquish ME, and BTL Exilis ULTRA. Additional information can be found at www.bodybybtl.com.

The biggest Sunday in sports just got SHAQ sized - Shaquille O’Neal is set to bring his unrivaled game-day energy to millions of living rooms with the ultimate Big Game Sunday Kick-Off Show: Mercari Presents The SHAQ Bowl. Broadcasting live from Tampa in a custom-built SHAQ Bowl stadium on Sunday, Feb. 7, the all-new event will feature athletes, celebrities, and A-list stars across two teams competing in fun and viral challenges to win the first ever SHAQ Bowl Trophy! The live three hour special begins Sunday, Feb. 7 at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

“The Big Game looks pretty different than it has in years past. With no in-person events, I decided to team up with Mercari to create The SHAQ Bowl and connect fans across America on the biggest Sunday in sports,” said Shaquille O’Neal. “We’ve got celebrity fueled viral challenges, plus a superstar musical line-up for our Halftime Show. Be prepared for the most exciting and action-packed kickoff event ever!”

Known as the Big Game Weekend’s most in-demand and buzzed-about event, Shaq’s Fun House returns as The SHAQ Bowl. Hosted by Hall of Famer Terrell Owens, 4x Pro-Bowler Chad “Ochocinco” Johnson, and Sarah Walsh, featuring an unrivaled slate of celebrity guests, SHAQ is inviting America to join him for the biggest kickoff event of all-time.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA, in a one-of-a-kind performance. Plus, Pepsi will present Restaurant Battles, showcasing four local Tampa restaurants live on The SHAQ Bowl competing for a $10,000 grant.

The Corona® brand is bringing beach vibes and game-day excitement to fans at home as The Official Beer and Hard Seltzer of the Shaq Bowl. Papa John’s® is serving up its all-new Epic Stuffed Crust featuring an epic performance from Bryson Tiller presented by Papa John’s.

Fans at home will do what moves them and enjoy a BACARDÍ Coco Conga - The Official Cocktail of The SHAQ Bowl. Plus, get ready for Big Game Analysis Presented by SuperDraft featuring Terrell Owens and Chad Johnson analyzing the game and counting down to kickoff.

Mercari presents The SHAQ Bowl will showcase professional athletes, A-list celebrities, and musical artists in a series of showstopping viral challenges. The full list of participating talent includes:

• Team Kansas City - Diplo, Ezekiel Elliott, Olivia Culpo, Quavo, Steve-O, The Miz
• Team Tampa Bay - Anthony Anderson, Drew McIntyre, Nelly, Offset, Tim Tebow, Winnie Harlow

Mercari Presents The SHAQ Bowl Celebrity Challenges Live From Tampa:

• #PassTheBall Challenge Presented by Mercari - A sports obstacle course that will include football, basketball, golf, and more
• Celebrity Dodgeball - Prepare The ultimate game of celebrity dodgeball
• Hot Wing Challenge - SHAQ will find out who can handle the heat in this hot wings battle
• Tug-of-War Presented By JCPenney - The biggest battle of strength will be officiated by Shaquille O’Neal
• Dance Challenge Presented by Aéropostale - SHAQ will serve as a judge when the teams bring their swagger to the dance floor
• Six-Pack Challenge Presented by Emsculpt Neo – Witness the celebrity teams duke it out in a sit-up challenge to determine which team has the most grit and which celebrity has the strongest core
• Sauce Showdown Presented by Skillshare - Bring “all the boys to the yard” with a game day skill test led by famed “Milkshake” R&B singer and chef Kelis
• Surf’s Up Challenge Presented by Nautica - An ocean-inspired challenge to test which team can last the longest on a mechanical surfboard.

In addition to the celebrity challenges, Shaquille O’Neal will join in on the fun with one very special challenge:

• SHAQ vs Bryson The #EpicStuffs Challenge Presented by Papa John’s - An epic race between SHAQ and Bryson Tiller in Papa John’s Epic Stuffed Chair, the ultimate sports-watching seat to enjoy the new Epic Stuffed Crust Pizza.

Mercari, The Presenting Partner of The SHAQ Bowl, connects millions of people across the U.S. to shop and sell almost anything. Aiming to empower the next generation of athletes by giving them access to pre-loved equipment and gear, sellers on Mercari have the opportunity to ‘ Pass the Ball ’ to those following in their footsteps. “Mercari is delighted to bring a new element of fun to this year’s all-new Mercari Presents The SHAQ Bowl,” said John Lagerling, Mercari US CEO. “This has been a challenging year for many Americans, and at its core, Mercari is about connecting people. We look forward to partnering with SHAQ to bring people together across America in what is sure to be Big Game Sunday’s most exciting event.” The partnership is highlighted by the forthcoming Mercari x SHAQ Bowl shop, which will offer limited edition SHAQ Bowl signed memorabilia to benefit The Boys & Girls Club of America. Fans can learn more about the shop at SHAQBOWL.com.

The SHAQ Bowl Halftime Show Presented by Pepsi Stronger Together – Pepsi’s series of grassroots initiatives bringing tailored programming to communities around the country - will feature Multi-Platinum recording artist Migos, DJ Diesel, and a Superstar Special Guest TBA in a one-of-a-kind performance. In addition, Pepsi Stronger Together is partnering with the National Restaurant Association Educational Foundation (NRAEF) to donate $100,000 in grants to help struggling bay-area restaurants. Through the Florida Restaurant and Lodging Association (FRLA), Pepsi and the NRAEF will award $10,000 grants to Tampa restaurants –  of which will be announced live during the SHAQ Bowl!

“Shaq has been an invaluable partner for Pepsi Stronger Together, helping us give back to communities around the country while inspiring people to take action,” said Derek Lewis, President, South Division, PepsiCo Beverages North America. “We have seen an incredible response in cities from Miami to Memphis, Louisville to Washington, D.C. – from a charitable food drive, a community basketball court refurbishment, to mentorship programs with local universities – and we are thrilled to be able to give back to Tampa Bay small business community with the wildly popular SHAQ Bowl as a platform."

Papa John’s has teamed up once again with Shaquille O’Neal, a Papa John’s board member and restaurant owner to showcase the brand's all-new Epic Stuffed Crust. During The SHAQ Bowl, Papa John’s will present a performance from legendary artist Bryson Tiller , known for his 2016 breakout TrapSoul, which paved the way for his musical career while an employee at Papa John’s. Most of all, fans won’t want to miss SHAQ vs Bryson in “The #EpicStuffs Challenge presented by Papa John’s,” where the pair will race to the finish line in a Papa John’s Epic Stuffed Chair, the grand prize of the Epic Stuffs Sweepstakes the company is holding from now until February 14th. To learn how to enter and see rules, visit www.papajohns.com/sweepstakes .

In a year where tailgates are fewer and watch parties are more intimate, BACARDÍ is bringing game-day excitement to fans at home with its Coco Conga, a delicious coconut mojito, the official cocktail of The SHAQ Bowl. BACARDÍ encourages fans across the globe to “do what moves you” with the cocktail inspired by the brand’s reimagining of the global hit ‘Conga’ releasing this week.

Corona® will present a special segment full of surprises with some of SHAQ’s closest friends.

Skillshare is excited to bring one of its celebrity teachers, Grammy-nominated artist turned cooking icon Kelis , to The SHAQ Bowl. Kelis’ sauce-making class is one of tens of thousands of classes that Skillshare members can explore, including illustration, photography, film, design, productivity, and so much more. In addition to teaching a new skill to each participant and judging their new found mastery, or lack thereof, she’ll also provide recipe demos for viewers at home looking to up their game day sauce regime.

Xersion® activewear, available only at JCPenney , has created the custom jerseys for SHAQ’s celebrity teams which will compete in a series of viral challenges including Tug of War Presented by JCPenney. SHAQ will officiate Tug of War as the teams battle it out in what is sure to be a highlight of the show! Xersion activewear is built for performance and inspires the Motivation to Move, regardless of size or fitness level.

During the trying times of today, the thought of a six-pack is going straight to the store and bypassing the gym. Watch some of your favorite celebrities take on a six-pack challenge brought to you by Emsculpt Neo, the first FDA-cleared 2-in-1 body contouring treatment that  simultaneously melts fat while building muscle. Who will survive? Which celebrity contestants will be smart enough to seek out Emsculpt Neo in advance to get 12-16 weeks of HIIT training in, 30% fat reduction and a 25% increase in muscle?

The SHAQ Bowl is produced by Medium Rare, in partnership with ABG Entertainment. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral events in history including Gronk Beach and Shaq’s Fun House . Now pulling in huge audiences for primetime broadcasts, Medium Rare recently produced The Sports Illustrated Awards , SHAQ vs GRONK, and Black Entrepreneurs Day. This live broadcast merging incredible celebrity fueled challenges, a halftime show, and championship predictions from some of the greatest names in the game, will be no exception as it’s poised to be watched by millions of fans around the country.

“We are incredibly excited to deliver Mercari Presents The SHAQ Bowl to millions of Americans on the biggest day for sports and entertainment of the year. There is a real need for an entertainment driven Big Game kickoff show and The SHAQ Bowl will not only be a warm-up to the Big Game, but a pop culture phenomenon in its own right.” -Joe Silberzerig & Adam Richman, Medium Rare

“Building off of the success of the innovative events we have co-produced with Medium Rare, we are incredibly proud to unveil The SHAQ Bowl as an extraordinary Big Game show watched by millions of fans around the country and developed in partnership with some of the greatest names in the business,” said Marc Rosen, President – Entertainment at ABG.

The SHAQ Bowl will air live from Tampa on Sunday, February 7th from a brand-new, custom built studio. The live, three-hour special begins at 3:00 PM ET and is available for free on Facebook (@SHAQ) and via SHAQBowl.com . Additionally, it will be simulcasted by LiveXLive across 20+ other platforms including: LiveXLive, YouTube, Twitch, TikTok, Twitter and more.

About Medium Rare
Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event and content brands. Medium Rare is the creator and producer of: Shaq’s Fun House, Gronk Beach, Black Entrepreneurs Day, The Sports Illustrated Awards, SHAQ vs GRONK, and more. Medium Rare also manages and produces custom activations for leading brands and icons including: DJ Diesel aka Shaquille O’Neal, Rob Gronkowski, DJ Carnage, and Virgin Voyages. Medium Rare was founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and Pollstar's Next Gen Impact list. Learn more at www.Medium-Rare.com

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company, and owner of a portfolio of iconic and renowned brands that generate more than $14 billion in retail sales worldwide. For more information, visit authenticbrandsgroup.com

About Mercari US
Mercari, Inc. (“Mercari”) is your marketplace. Our platform connects millions of people across the U.S. to shop and sell items no longer being used. Mercari is constantly innovating to make exchanges easier, from at-home authentication to improvements in online payments and shipping. Mercari has more than 50 million downloads in the U.S. and 350,000 new listings every day, empowering the next generation to transform the way they shop. Mercari can be downloaded on app stores or accessed online through www.mercari.com .

About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together. It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally. Launched in May of 2020 in response to the COVID-19 pandemic - engaging its network of partners in the South to shine a spotlight on essential front-line workers in a variety of industries - Pepsi Stronger Together was expanded in October of 2020 by partnering with NBA teams and charitable organizations to foster, among other things, community and police relations. Get involved at pepsistrongertogether.com and follow the conversation on social media with @pepsistrongertogether

About Corona® Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. As always, Corona encourages consumers 21 and older to enjoy its products and to Relax responsibly ® .

Media Contacts:
Zach Rosenfeild - zach@rmg-pr.com
Amanda Sprague - amanda@rmg-pr.com